The business world has become so competitive that it has become absolutely crucial to market your product in a way that sets you apart.  Most of the time businesses are trying to sell similar items with a different take, which makes packaging design a key player.  With the right marketing strategy and packaging supplies you should be able to brand your product in a way that will allow it to sell itself.  Here are some great ideas from businesses who are successful because they are creative:

A company that sells eggs found a way to draw attention to their product by indirectly incorporating it into the packaging design.  How is this possible?  Well, if you are trying to convince your customer that your eggs are the freshest compared to your competitors, how would you do that?  You would ask yourself: when is an egg at it’s freshest?  And then you would ask yourself: how do I translate that into the packaging design?  That’s right… Envision a chicken looking over it’s shoulder as it’s laying an egg.

A chewing gum manufacturer found a clever way to include their actual product into the packaging.  You can save a lot of money on packaging supplies when you choose a simple strategy that completely focuses on your product.  Sound impossible?  Not when you are trying to sell gum and your overall product design consists of a smiling mouth, using the gum to represent the teeth.  Now that’s clever marketing.  It just makes you want to chew gum.

Sometimes a simple and direct approach will give you the most results.  Consider the business that sells earphones.  They spent very little on packaging supplies because the earphones were the center of the design.  A simple cardboard sheet was all that was needed, and the earphones were folded in such a way as to represent a musical note, with the actual buds becoming the flags of the note.

Sometimes a completely different approach is what it takes to draw in your customers.  Sugar cubes aren’t that exciting, right?  Design them into a puzzle, with each cube being a piece of the puzzle, and you will give a consumer a reason to choose your product over your competitor’s boring, standard option.

Is there a way to make your packaging supplies interactive with the consumer?  For example, design your tea bags to look like a t-shirt and put them on a little hangar that hangs from a tiny wooden rod inside of the tea box.  People will buy them purely for the novelty of the experience, even taking into consideration how proud and pleased they will be to present it when they ask a friend if they’d like “a spot”.

Most of the time, when we have something we need to ship we purchase the necessary shipping supplies, wrap it up, take it the post office, and send it off.  However, there are some general shipping tips that can help your package arrive in the best shape, at the best price.

• Think about what you are shipping and the conditions it will be under. Sending a box of chocolates to your sweetheart is a great idea, unless it’s in the middle of the summer.
• Use your best handwriting, clearly distinguishing between problematic characters: put a slash through a zero to separate it from the letter O. Put a slash through the letter Z so that it doesn’t get confused for the letter S.
• Hang on to your receipt! That proof of shipping, which includes the date it was shipped and the address you shipped to, is going to make the difference if your package doesn’t wind up arriving at its destination.
• Even though we like to assume that all personnel handling our boxes will treat them with respect, accidents do happen. It’s best to assume that at some point during a busy day in the shipping industry your box will be dropped, so make sure your items are properly protected.

• Keep in mind that your package may very well have been successfully delivered on time, even if the tracking isn’t showing that it has. Not all services require that the package be scanned and updated.
• Padded envelopes are often a forgotten member of the shipping supplies family, but you can wind up putting more in them than a small box and paying just about the same.
• If you are trying to ship internationally, check the size and weight limitations for where you are shipping to before you go shopping. It can be shocking what a couple inches and extra ounces can do to the price of what you are trying to send.
• Make sure that you check limitations of what you can and can’t ship across state and country lines. For most states it is illegal to ship alcohol.  Some countries will not accept certain materials, and they can be completely random.
• Be sure to include customs forms on your list of shipping supplies if you are shipping internationally. Also, be sure you fill out those forms as accurately as possible, and label it is a gift to help your recipient avoid any extra customs charges.
• Finally, stick to the USPS when shipping out of country. Courier services like Fedex and UPS charge customs fees.

• If you need to, take pictures of any items you are trying to sell and then package and weight them immediately. This provides accurate shipping information for your customer but also for yourself.  Trying to calculate shipping often results in an overcharge of your customer or your company having to absorb excess costs.
• Use proper shipping supplies to carefully package your item. The whole point of sending them in the mail is for it to get to its destination in the same condition.  Proper packaging is crucial for this to happen.  Use boxes that are the right size, use enough filler to take up any empty space, and use the H taping method when securing the package.
• The US Postal Service offers free package pickup, which will save you both time and money. You can purchase shipping online through your business, through the USPS, or even through third-parties (like stamps.com).  Don’t forget to purchase insurance!
• You might assume that people want the cheapest shipping options, but you would be surprised by how many people prefer the fastest shipping options, regardless of the price. It is recommended to offer same day business or one business day handling, and then notifying your customer as soon as their item has been shipped.

• Make sure to be stocked up on shipping supplies at all times. You can order them through the US Postal Service, or you can order them from online retailers.  Reuse shipping supplies like packing peanuts and bubble wrap when you can.
• If you print your shipping labels at home you don’t have to stand in line at the post office. This one simple step will save you a bunch of time and frustration.  It’s definitely worth the investment in printer ink.
• A lot of tracking is available for free when you print out your shipping label at home. Be sure to include this information for the customer, so that they can keep track of their item.  But you should also be keeping track to make sure that your product is getting where it’s supposed to on time.  If you monitor your service carrier you can more effectively calculate what your shipping needs are and even what kind of a discount you could be getting from them.
• I like to include a business card or some other gift or note when I send off a package. I want to connect with my customer, recognizing that even though we will probably never meet face to face I still think they are important and I want to thank them for their business.  This tends to bring back repeat business and helps for being recommended to others.

The goal of sending a package is for it to get to its destination in the same condition as when it left.  Sound too obvious?  Well, it’s not.  Packages are frequently arriving at their final destinations in an altered state, and its not always the fault of the carrier.  Any carrier that takes pride in itself will handle packages appropriately and be staffed with professionals who make a living off of deliveries, so they aren’t going to jeopardize their own jobs by poor work ethic.  On the other hand, an improperly packaged item is susceptible to damage and destruction along the way.

A properly packaged item starts and ends with the shipping supplies.  These are the common denominator of all packages, but also the hidden key to a successful shipping experience.  Shipping supplies usually consist of four categories: cushion, sealant, boxes (or envelopes) and labels.  Let’s look at each category a little more closely:

CUSHION: shipping supplies don’t have to be an obvious product that you purchased at the post office.  Crumpled newspaper makes a great filler.  It’s incredibly important to fill all empty spaces in your package so that nothing is moving around inside of the box in transit.  Wrap each item individually with some kind of cushion, like the newspaper or bubble wrap, making sure to pad fragile items with extra care.

BOXES: Whatever you are sending, make sure it is being sent in a sturdy, outer box.  Compartmentalize your items in smaller boxes, or even bags if you need to protect them against possible moisture or pests.  Use double wall boxes for shipping heavier items, and make sure that any box you are using is in good condition and properly sealed.

SEALING: Not all tapes work well for shipping.  It is important that whatever tape you do use adheres to following the guidelines- plastic tape should be pressure sensitive, paper tape should be water-activated, and reinforced tape should be water-activated as well.  Any tape that you choose should be at least two inches wide, and you should use the H taping method on the top and bottom when sealing your box.

LABELING: Delivery information should be included inside of the package as well as outside, including both addresses.  Make sure that any other addresses or stickers have been removed or covered.  Packaging slips and labels should be facing the same direction, and be on the same side of the package.  The labels should be on largest surface.

Most carriers can’t promise continual compliance with any instructions you may have annotated on your package (such as “this end up”), but it would still be a good idea to indicate them all the same.

Is it possible to  have a well-organized and smoothly operational moving experience?  Yes!  The answer is yes.  So, naturally, the next, most obvious, question is: How is it possible to have a well-organized and smoothly operational moving experience?

Here are five super simple and yet uber helpful tips to set you on the right course:

Create Your Hub!

The first thing you should do is create a space that will be your “headquarters”.  This could easily be a box that you write “moving headquarters” on and fill with stuff like shipping supplies (tape, scissors, labels, any important paperwork regarding the move, phone cords).  Your contents list is going to be stationed at your headquarters, and that’s going to be explained in the next tip…

Have A Contents List!

Keep a spiral notebook with you while you pack, so that you can write down a more detailed description of  what is going in each box.  This way you don’t have to say “misc kitchen” you can say “mixing bowls” and “measuring cups”.  Give each box a letter that coordinates with the room it’s going into (K for kitchen) and then a number (K1, K2, K3…).  When you want to know what is in K3 you go to your spiral notebook and look it up.

Don’t Skimp on the Supplies!

Make sure you have lots of shipping supplies on hand.  Lots of tape, lots of boxes, sharpies… That sort of thing.  You don’t want to run out right when you are in the thick of things.  That would be super inconvenient.

Pack Ahead, and Pack Smart!

Don’t leave packing until the weekend before you move.  If at all possible, begin packing weeks in advance.  Packing always takes so much longer than we think it will, and it always winds up using way more supplies.  So buy your supplies far in advance, probably from an online retailer that sells packaging and shipping supplies.  Then, maximize the supplies that you have purchased.  If you are using wardrobe boxes, fill the bottoms with shoes so that you aren’t wasting space.

Protect what is dear! 

If you have the space in your car, keep your most valuable and personal possessions with you.  It’s one thing to lose your couch and clothes in the moving process, it’s another to lose the love letters you sent back and forth with your spouse in college, or your adoption papers.

Shipping supplies are often a “hidden” cost for a company or business, but they shouldn’t be.  If a business isn’t paying attention, they can wind up hemorrhaging precious resources  in this department. For companies that do a lot of shipping, and large shipments at that, hiring a logistics provide for to manage the ins and outs is definitely the best option.  Poor planning will waste so much time and money.

But for those of you who only do some smaller shipments some of the time, there are some tips that can help you save on your shipping costs and make better use of what your options:

Shipping Providers

Did you know that your shipping provider (United States Postal Service, FedEx, UPS…) has a business specialist that you can sit down with to get fees and services worked out?  Most companies and businesses don’t know about this service, and they wind up spending absurdly more trying to figure it all out on their own.  One crucial component is deciding when air shipping might be more beneficial than ground shipping.

Shipping Costs

Be clear to your customers when your company is going to pay for shipping and when they will need to.  For example, advertise that your company will cover three-day, standard shipping, but that they will need to pay for two-day or overnight shipping services.

Shipping Supplies

Use the shipping supplies that are available to you, and I’m not just talking about packaging tape and cardboard boxes.  Having your own hostage meter will make a world of difference.  What is a postage meter?  I’m glad you asked! A postage meter is a small machine (scale, if you will) that you can weight our packages on.  This way you don’t have “guesstimate” your shipping costs, and you don’t have to stand in line at your shipping providers to calculate shipping costs.

Shipping Smart

When you have “less than a truckload”, you can pair up with consolidation service that will find you other businesses that have “less than a truckload”.  The two of you, or however many companies, can consolidate your shipments and save on shipping.  Also, it is helpful to keep track of your service carriers performance (delivery time, customer service, costs…).  You can evaluate the performance levels and communicate with your service carriers about what should be improved upon and if fees can be adjusted.

Whatever happened to the days of simplicity?  Right?  Things used to just be plain Jane and now they are super decorated with all the bells and whistles.  Sometimes I think that I wouldn’t mind going back to a simpler time, but I do really appreciate all of the options for fun and creativity that we have in this current age.

Packaging supplies don’t have to be boring, right?  We don’t have to use plain paper and boxes anymore, do we?  When was the last time you bought something that was boring looking?  I’m not going to lie, I recently chose my new brand of shampoo and conditioner because they were the cutest ones on the shelf.  True story.  And I’m not ashamed of it!  The packaging is what distinguishes the different brands from one another.

If there was only one kind of shampoo it would be find to have a plain bottle sitting on the shelf with block letters reading “shampoo”.  But there are hundreds of kinds of shampoo, and that’s just not going to cut it!  From consumer packaging to distributor packaging, here are some tips how to make our packaging stand out amongst the rest and grab people’s attention:

• Patterns- packaging can be simply appealing with a simple pattern and invigorating color combination.

• Utilize- decorate the inside of your box with a pretty floral design, and the outside with a plain color that matches, maybe even a ribbon. This automatically increases the value of your item.

• KISS- okay, don’t get offended, I’m not calling you stupid, but I am encouraging you to embrace simplicity. Kraft brown is quintessential and matches with anything.

• Forethought- Imagine the person unwrapping your package. Are the packaging supplies appropriate for what you are selling?  Are you shipping shaving supplies all thrown together in a draw-string bag?
• Compliment- If possible, allow the customer to see what is inside of the packaging, and then design the packaging to compliment the product.
• Cute- Choose colors and themes that will interact with what you are selling. They are all sending a message that what is inside is good.
• Bold- we already mentioned patterns. The bolder the pattern the more aggressive you can be.  A bold pattern on a bag of coffee comes across well, giving the impression of strength and vitality!
• Different- if you are selling something that is already mass-produced by a ton of other companies, find a different, more appealing way to package your product.

The best way to do this is to try and design packaging supplies that serve a dual purpose (i.e. the honey container made out beeswax that you can turn over and use as a candle when it’s empty).