Monthly Archives: May 2022

What are secondary and Primary custom Packaging? 

For a lot of packaging, you need more layers than just one.  Sometimes, it requires a layer over this to protect it, usually a box that ships the product there.  This lets customers give this to a person without it being damaged. The cool thing is, that primary and secondary packaging doesn’t have to be boring, but there are some cool ways to make it work for your needs. 

All about primary Packaging 

This is the packaging that directly touches the product. If someone buys an item from the store, primary packaging protects the item directly, and it contains the important information that customers need. This usually is not a later that is removed until the customer is going to interact with the product directly. 

Cereal boxes are a great example. It gives the customer all of the pertinent information about this product, and also any important practical and nutritional info to let the customer know how much they should have the flavor, and whatnot.  Usually, this houses the cereal directly and maintains freshness for the customer too. 

Cartons are another one, and plastic wrapping is another, since this pretty easy to use, surrounds the item, and usually contains fun codes, nutrition facts, and even sell by or best by dates too. The goal of this packaging is to tell customers about the packaging and the brand quality, and also, what you should do to help properly preserve the freshness. 

Secondary Packaging 

What is secondary packaging then? This is the packaging over the direct packaging that protects the item when it’s transported. Usually, it’s used for display, or for logistical reasons because this usually is how products are properly protected. 

Some examples include: 

  • Those displays you see by the register 
  • Packaging that makes it retail-ready 
  • Packaging that makes it shelf-ready 
  • Pallets 
  • Case stackers 
  • Floor bins 
  • Endcap 

The goal of this is to get the eye of the customer, or it’s used to protect the boxes and whatnot from getting smashed. Usually, cardboard is the main way to display this because it’s strong, and it catches the eye of the person who is looking at this, since you typically use cool graphics on this. 

The uses for this are also some of the most practical out there too. You can put a bunch of products together to sell an item in bulk. Sodas that are sold in large packages are good, and usually, you can also get little packaging that gets the contents directly from point A to point B, as in the case of those cardboard holders for root beer bottles. 

It’s also really good to help transport items, and it is something that’s cooled to use because for a few of these, you can literally get it, pull it out, and display it within the secondary packaging, so it works twofold.  Workers as well can also open some parts of this, maybe with designated perforations, that actually shows the products directly on display to use. 

This keeps primary packaging and the product itself safe, but it also is a unique way to display the different items there.  Pallets and floor bins also work well to display everything that comes with this, and usually a lot of stores will utilize these floor displays because it allows them to display as many products as possible that they can without it all crowding or taking a bunch of space on the shelf. 

With that said, primary and secondary packaging are both very important especially for determining the packaging needs that you might have for your company. 

Types of Boxes to Choose From 

There are tons of different ways to show off product packaging to boost the brand recognition for a company. Color plays a large part into this, but the right boxes also plays a large part into this. There are two major kinds of boxes which are white and brown kraft boxes, and you can also get custom boxes. Here, we’ll go over each one. 

Brown kraft 

Brown kraft has the benefits of being incredibly common and is a natural color. This is usually something that’s pretty simple, and a color for this does require you to print it directly onto the board as well.  They usually involve printing the color onto white cardboard that’s mottled. If you’d rather stick with the more standard, there are some differences between white and brown kraft. 

This usually is something that is stylish, simple, and offers a minimalistic and familiar vibe to your customers. Brown kraft is popular as well because it’s considered sustainable. This is something that also can be recycled as well by pulverizing and blending the wood pulp, rolling this into a filament that’s brown, and making this eco-friendly. They’re also incredibly biodegradable and are able to be broken down quite quickly. 

They’re customizable too, with companies offering a logo or design on this. This versatile kind of customization is something that business can use to choose the style, size, and the shape of boxes. Usually, with brown kraft, you get one that’s usually a black logo, and greens, deep blues, and purples work well too. If you decide to have a red logo, it needs to be a burnt red or muted brick color to show up best on this, and you don’t want a logo that’s orange or yellow. 

White boxes 

White is usually mottled white, so it’s not fully white, and this one is one that does have the darker undertones too of the brown coloring of the kraft paper. This offers a more striking, beautiful look due to how crisp and clean this is. 

Usually, logos that are a lot brighter such as a pink, light green, bright red, yellow, and neon colors do well on this. Logos that have different colors or gradient colors work too, along with white logos that have a darker outline on them. Usually, people flock to the white colors to make them stand out a little bit more. 

The best colors 

Not all colors are equal, and you want to choose ones that fit the brand name. Choosing the colors will help the brand build more loyalty, since the correct color does complement the coloring with the story of the brand. 

Black and white is good for those looking to go minimalist. Black means control, and white means clean in this case, offering top-tier, pristine looks to it. Red color is something that helps with making it stand out, and it’s something that’s good for a more attractive product. 

Green is good if you want to showcase something as environmentally friendly or sound. Lots of people do like the going green aspect of this with their packaging. Brown is good if you’re looking to have eco-friendly shipping and more natural looks to this. That’s because they’re totally recyclable, so you can pretty much send the message that yes, your brand does care about the planet with this. 

Blue is also good for those who work with professional demographics, and older people, since it is good because it does offer a serious, more trustworthy look to things as well. Get the right colors for your boxes to communicate the brand message today!