Monthly Archives: February 2023

How to Boost Unboxing Through Packaging 

One great thing about the rise of social media, is that we now have more ways to communicate with others, and for businesses, it’s how a lot of people are able to boost their relationships with their customers too. In a way, social media is one of the most powerful types of marketing tools for people, and it offers a more positive effect on people. One way for people to actually improve their brand messaging is via unboxing, and we’ll go over how packaging is impacted by this.

The Rise of Video Marketing 

Video marketing is super popular, and it can account for over three quarters of the traffic that’s there. Between the different queries that google gets, the videos that are uploaded to YouTube every single minute, and also the rise in video marketing producing more leads than ever before, it’s something that a lot of customers are using because it’s so beneficial. 

The power of Unboxing 

Unboxing is something that can make or break companies, and that’s the truth of it. It’s something that can also be used to generate new leads. But, it also can have other implications too if you’re not careful. The packaging and ecommerce success is innately intertwined. The customer’s experience however, gets married when you go into this, get the product, and it ends up being put into some shoddy package.  This is something that can impact the overall happiness of the customer if you’re not careful.

Story sharing is a huge part of their social media world. customers will share the product experiences that they want to. These experiences can be streamed on different websites, and unboxing videos are used in a bunch of cases.

The problem however, is how the packaging looks if you do this wrong. If you don’t give them the ideal experience, or if the product is broken, then you’re going to have to shoulder the burden of this.

How to Succeed with this unboxing experience

How can you improve this? Well, there are a few things that you need to do.

The first thing is give them the product in a way where it’s not damaged. This is super important, because if the product comes back damaged, they’re not going to share it, at least not in the way that you want them to. The protective packaging plays a focal part, and it’s why people need this.

The second thing is to get creative.  You want to give them packaging that ultimately stands out, and also, gives the product information to help with the purchases that they have.

Finally, you want the product packaging to have camera appeal. What this means is, you want to show it off in a way that looks good in front of the camera. Show how it’s easy to open, the durability of this, the way the product is presented, how it’s recycled, and even the branded packaging. The correct packaging also improves the appeal for people to look at this.

If you have packaging that is reusable, then you’ll be able to show that off too, and that’s a great way to get views on the products that are there.

For a lot of businesses, this is something for them to remember. It’s imperative for you to have the right packaging for people to share with others. Having packaging that people want to send to others, to show off and give out as something exciting, is really good, and with this, you’ll be able to build that foundation that you want to, and to improve everything overall. 

Shrink Wrapping Chocolates 

If you’re someone who loves to bake chocolates and make them, you’re not alone. But, if you’re someone who likes to ship these, you’ve probably run into the issue of making sure that they don’t melt. Well, one solution to do this is shrink wrapping them with heat. This can actually be done without them melting as well. 

It’s vital to make sure that the chocolates get wrapped either with a bit of chill to them, or if they’re at room temperature. However, you don’t want to pop these bad boys in the freezer, as this will create condensation too. The correct machines, and the materials used, offer a more professional appearance, and it secures different products, and provides an easier opening, and better clarity that comes with this too.

A good idea of the type of finished product that you’ll get also determines the equipment that’ll you want to buy from this. you want to make sure that you wrap this correctly, because with anything that’s heat-sensitive like chocolate, there’s a specific sort of way to do it.

How to Do It 

The best way to use this, is to have some polyolefin shrink wrapping, as this is approved by the FDA to be used with contact from foods directly. You should go for the thinner type of film, as this is better when coming into contact with the chocolate directly, as it requires lowered levels of heat, and a better opening that’s easier too.

There are other materials that also change as well, based on the film and machines which are needed. You can use a box to help create a bigger packaging length, but it also requires more types of equipment, and bigger ones too. 

There are paper types of products that do fold as well, while the film shrinks, so it’s important to be mindful because this might cause the packaging to be distorted and uneven. If you’re going to use packaging materials that are uneven, you should consider many things before you buy these supplies. 

Bulk or Individual 

If you’re going to shrink wrapping these, you usually need to also consider whether you’re going to shrink wrap both of these, or individually.  If you’re going to do this with bulk, you’ll need a bigger machine and bigger film too. The machines and the materials that help with the bulk pack offer a chance for the product to shrink packs which are smaller too.

As for how many you can get, this ultimately depends on the demand, and the equipment that is there. it’s imperative that you’re going to want the correct types of equipment, as the wrong kind will create issues with the labor, and also might slow down the entire process that’s there.

When you’re looking to get into shrink wrapping items, you also need to focus on the budget that’s there.  you should make sure that you have the size and the efficiency to make this work. If you have a machine that’s slower and smaller, it’ll cost a bit less than anything that’s bigger and faster, but also, you need to make sure that you have the right ideas in place.

When you’re looking to have the correct shrink wrapping process, you need to factor in all of these. The machines that are there also do play a part of this.  It definitely is important to make sure that you have something that prevents the melting of the chocolate.  Usually, tunnels and heat guns are the way to go, to help shrink wrap the item, while also maintaining form. 

Why you Should Reuse Boxes 

Reusing boxes and recycling them are words that get thrown in conversation a lot, but do you know the meaning behind that?  While we all know about recycling, and it’s something that’s super commonplace, do you actually reduce and also reuse those materials that you have whenever you can.

This is something businesses don’t think about, especially since it can be, well, overwhelming for reducing this. There’s a ton that goes into business building, creating and making products, and getting the products out. But there are easy motions to take in order to reduce the carbon footprint, and overall save money as well. One way is to reuse, and it’s important to take action to make that possible. 

How to Reuse Boxes 

If you’re using boxes to distribute and ship, and you can definitely utilize those, but reusing isn’t just something like this.

Reusing can be done for a variety of things, and businesses aren’t going to be looked down in any capacity because they reduce the carbon footprint through reusing boxes that are there.

If you’re trying to reuse customized boxes, or reusing regular standard boxes, they’re all virtually the same. All of these boxes can be reused, provided they’re in a decent condition.

One other thing that you can use, is reuse them in other ways. Suppose you have a lot of boxes from a move, you’ll want to also look at getting boxes to use for storage of holiday items and the like.

And you can even use and reuse boxes in other ways. Some people have started to sell their old boxes to others so that they can be reused again. There are businesses who get some great benefits out of using this, and you can use that extra money, while also getting rid of the boxes that are there in a better, more eco friendly sort of way.

If you are not sure about the boxes that you want to reuse, you can also purchase other boxes that are used for the company to utilize. The used boxes are priced at a much lower level than typical shipping boxes, the beautiful thing about this is that they’re in decent condition. Using and buying boxes that are used will inevitably save some money, and allow you to be more eco friendly in the long haul as well, for you have this option, and these boxes will provide the help that you need to create an eco friendly space for you, and for your items as well. 

Using boxes that are used is better than just buying boxes all the time.  then, once they’ve been fully worn down, you can take this the next step, and then recycle all of this.  Then, you can tell others about this, and tell them that you do reduce, then reuse, and recycle the boxes that are there. 

Being eco friendly in this day and age is important. With the increase of plastic filling our landfills, it’s imperative that we also consider how to reduce our carbon footprint, and how we can do our part. By looking at the boxes that you have, and learning how to reuse them over time, you’ll be able to, with this, create the best results that you can, and also offer the best means for you to get this as well.

When you’re able to reduce and reuse your boxes, and then recycle them too, you’ll be able to create a better, more eco friendly type of process, and one that others will triumph and love as well. 

Makeup Boxes for Packaging Cosmetics: A Guide

In today’s highly competitive cosmetic industry, packaging plays a crucial role in attracting and retaining customers. Makeup boxes are an essential component of cosmetics packaging, providing a protective and attractive way to present and sell makeup products. This article provides a comprehensive guide to makeup boxes for packaging cosmetics.

Benefits of Using Makeup Boxes for Packaging Cosmetics

Protection: Makeup boxes provide protection for cosmetics during transportation, storage, and use. The boxes keep the products safe from damage, such as cracks, scratches, and leaks, ensuring that they reach customers in perfect condition.

Branding: Makeup boxes are an excellent way to promote a company’s brand image and increase brand recognition. By customizing the design and color of the boxes, companies can differentiate themselves from competitors and create a memorable first impression on customers.

Convenience: Makeup boxes make it easy for customers to store and transport their cosmetic products, reducing the need for additional packaging materials. This convenience also makes it easier for customers to organize and keep track of their makeup collection.

Eco-Friendliness: Companies can choose to use makeup boxes made from eco-friendly materials, such as recycled paper and biodegradable plastics, to reduce their environmental impact and promote sustainability.

Types of Makeup Boxes for Packaging Cosmetics

Custom Folding Cartons: Folding cartons are a popular choice for cosmetics packaging, as they are lightweight, easily foldable, and cost-effective. They are ideal for packaging smaller cosmetic products, such as lipsticks and eyeshadows.

Custom Rigid Boxes: Rigid boxes are a more premium option and are commonly used for high-end cosmetic products, such as perfumes and luxury skincare products. They provide a higher level of protection and are more durable than other types of makeup boxes.

Custom Display Boxes: Display boxes are an excellent option for businesses that want to showcase their products in-store. These boxes often have a clear plastic window, allowing customers to view the product inside, and are commonly used for products such as nail polishes and blush palettes.

Design Considerations for Makeup Boxes for Packaging Cosmetics

Branding: The design of makeup boxes should reflect a company’s brand image and values. The logo and color scheme should be consistent with other brand materials, such as business cards and websites.

Functionality: The design of makeup boxes should be functional, with consideration given to the size and shape of the product, as well as the materials used for packaging.

Sustainability: Companies should consider the environmental impact of their makeup boxes and opt for eco-friendly materials, such as recycled paper and biodegradable plastics.

In conclusion, makeup boxes for packaging cosmetics are an essential aspect of modern business, providing protection, branding, and convenience for companies and customers alike. With a wide range of options available, businesses can choose the type of makeup box that best suits their needs and create a positive customer experience.