Monthly Archives: September 2024

Inclusive Packaging For All Abilities 

Building packaging that’s inclusive and works for those with diverse types of abilities is important.

Catering to visual impairments, some physical disabilities with opening, and also to help those who have issues with motor skills plays a huge part in a brand’s success. Some people might choose packaging that’s more diverse-inclusive, because they feel you care about accessibility.

Here, we’ll go over some ways to create inclusive packaging for any abilities, so that nobody feels left out.

Braille 

Braille is one of the best ways to create inclusive packaging.   It’s simple and can be put right underneath the letters in order to make those who cannot see know what they’re reading.

It doesn’t take much, and it can be embossed just like regular lettering. 

Tactile Markers 

Anther cool additive is a tactile marker. This is a place on the packaging that helps those who cannot see open up packages.

Arrows that are embossed, or even areas where they’re supposed to tear might be good for them.  tactile markers can be put in areas where customers would normally open the items for ease of access. 

Easy Designs to Open 

For those with motor skill disabilities, you want something that’s easy for you to open up. This includes various packaging that you can open without needing scissors or a knife.

Having perforated edges where you can just tear is another great one. That way, there’s no wrap rage that comes along with this.

Making a design easy to open is one of the best ways to ensure that you’re getting the results that you want. making it easy to open and close doesn’t take much easier, and people like that.

Making Labeling clear 

While braille works for a lot of things, sometimes you need to make the labels clear for those who are slightly visually impaired but not blind.   Seniors who have vision issues, but can still see, might want the font to be bigger or more pronounced. 

Providing that is very easy for you to do, and clear labeling is good for a lot of packages. Adding it doesn’t take much. Even just blowing up the font a little bit is a good place to start. 

Inclusive without Aesthetics Sacrifices or Functionality 

Inclusivity is good, but makes sense that it meshes well with the aesthetics of the packaging.

If you have a font that’s already a little jarring, making it bigger might make everything worse. The same goes for braille that might not be in the right location for customers. 

Having arrows for tearing is great, but you don’t want to make these too obnoxious.

Functionality is another. Sure it’s good to make it easy to tear apart, but if it ends up making the seal harder to open and close, it might sacrifice the package’s integrity.

Twist to open and close bottles and whatnot may be good for those who have to have packaging that’s tamper-evident or child-resistant, but keep in mind that the functionality might not be as good, because it is not very inclusive.

This can be a challenge, but if you are able to manage this, you can expand your reach and cater to larger numbers of customers. 

Focus on the Costs and Complexity 

Finally, don’t make it too complex. If you add subtle additions, it will work.   

With costs as well, you don’t need to go broke with this packaging. Instead, acknowledge the need for these inclusive features, and go from there, seeing the results of your hard work.

It works well, and you’ll be amazed at how different it makes one’s packaging experience. 

Sustainable Packaging for Cosmetics: how to Ensure that you’re Ecofriendly and Luxury 

One thing that the cosmetics industry is focusing on these days is being eco-friendly. Considered to be a more luxurious type of packaging, this might be something that’s challenging for the average packaging person.

Well fear not, because here, we’ll go over how to make your beauty packaging sustainable, and what sorts of unique types of packaging methods that you will enjoy as well. 

Recyclable Materials 

One thing that’s perfect for luxury packaging is materials that are recyclable.

These can be cardboard or corrugated board, or even just some bioplastic or plastic packaging that can be reused. Various tubes that are made of glass are considered recyclable packaging.

This is one of the packaging options for cosmetics that people love. Why? Because it’s so easy to do.   with recyclable packaging, customers can dispose of it.   There is the challenge of getting them to do it, but if you provide instructions, chances are they’ll do it without being told. 

Refillable Containers 

Another unique one is refillable packaging.

This is packaging that, once they’re done, can be taken to be refilled again. Some lipstick brands, for instance, do this.

The great thing for customers is that they save money, because they’re not buying refills. But it’s more than that. It’s sustainable and easy for one to use. 

Some luxury brands may not like this one because it isn’t as posh. However, creating a vibe that is eco friendly for this is actually a good way to sell it, because people will feel less guilty if they’re refilling this.

Going Minimal 

Minimalistic designs are also very common on luxury packaging, especially cosmetics.

A lot of white space, modernistic fonts that are definitely simple and easy to enjoy, and also using the least amount of packaging for the item are common types.   There’s no excessive void fill or needing twenty different boxes for a skincare item. It’s all just there, and uses the minimum.

Some brands capitalize on this because it saves on costs. One might think minimalism doesn’t work for luxury items, but it sure does.   It can offer a more posh look.

With the right colors, it gives off the vibes of providing the customer with the ultimate experience, and it will in turn, create the ideal situation for tons of customers, and give them exactly the type of experience they wish to have.

You want to make sure with it, you have a premium feel to it, while also attracting some eco conscious customers, which we’ll go over next. 

Aesthetics with the Environment 

The biggest factor with sustainable packaging is making sure that the aesthetics and the environmental considerations are both in place. 

Luxury packaging is supposed to feel premium.  People want this, so they will definitely enjoy some luxury cosmetics that are in a glass jar, with minimal printed on it.  using a bit less void fill than you usually would also is a great thing to do, since it shows you’re not wasteful. 

You want to make sure when you do this, you’re also looking at the costs of packaging. Some packaging is very expensive if you’re not careful.   You end up spending a lot more on it, and it might be hard to reach the profit margins.

When designing this, think of all of these factors. With more and more companies using eco friendly packaging solutions, it’s easier to make this work these days, and you’ll be able to create emerging design trends not just within the beauty industry now, but in the future, and with everything in place. 

How to Design Reusable Packaging 

Reusable packaging is packaging that can be used again, where you can create new methods for building this type of packaging, especially for usage in the long term. 

With more and more customers looking towards sustainability, reducing waste and creating value in your consumer packaging through a reusable design is imperative. Here, we’ll go over how to design reusable packaging in order to make it possible for you to use it. 

Get it Durable 

Durable packaging is something that you should have in general for any item that requires it.

Make it so that you can unwrap and then wrap it again without it breaking. If you plan to stack it or collapse it, make sure that it’s easy to do all of this.

Don’t be afraid to include markings that are clear on how to nest or even stack the items that are inside, making it possible for the packaging to be used in a variety of ways. 

Easy to Use 

You want the packaging to open and close in a secure fashion, and are easy to attach and remove the labels, in order for it to be reused.

Bottles and jars that can be reused to carry house items for instance, should always be designed with ease of use in mind. 

Consider your Materials 

There are a lot of materials that do well with multiple uses. Containers that have a zip close on them, or something that allows them to shut them closed for instance, will work great for ensuring that you have reusable packaging that delivers. 

Glass is another one. Glass jars and receptacles that will offer a whole different type of experience for customers when they use the packaging again is great. And best of all, when they close the glass containers, it can offer better food preservation for those who want to enjoy it later on. 

You can also use bags too that have an enclosure. Some products offer a unique type of packaging that lets them close the containers with a pouch, and it can be great for usage once again.

Overall, reusable packaging works best if you’re using sustainable materials with it. glass, bioplastics, and corrugated cardboard are some of the most common. However, you should always look for packaging that has multiple uses, so you’re able to utilize this once again, and provide you with the ideal materials for your needs. 

The benefits of reusability 

Reusable packaging is great because you will be able to use it again and again, extending the packaging life.

It also is good for offering a sustainable alternative for your packaging.   With more customers trying to reduce their carbon footprint, this is one of the best things that they can do to provide that sort of use.

There are a few considerations that come with this, such as the costs of such, the appeal of the packaging to customers, and overall functionality. All of this comes together in order to make it so that you can have the best reusable packaging that you can.

With more and more sustainable materials being made, you’ll definitely want to consider this. Even just using a box with eco-friendly inks and laminations on it is a good means for you to offer the functionality of packaging and customer appeal that will in turn help with getting more people involved.

The world of packaging is changing. With more being eco-conscious, you want to reuse the items at hand, which will give you more means to enjoy the items that you want to, without any regrets too. 

Packaging for health and Wellness 

Health and wellness products are super popular these days. From health supplements to even medicinal products that will save lives, there’s a lot to offer out there

From pills, tablets, and even liquids, there’s a lot to accommodate for. This also includes cotton swabs and various balls, used to help with cleaning and disinfecting wounds. 

You need good packaging for this, and here, we’ll go over the elements, and some of our best health and wellness packaging that will really change your life and provide those who are able to get supplies from you peace of mind.

Safety is Important 

The most important part of this type of packaging is of course, safety.

Some medicines, when they fall into the wrong hands, cause a lot of stress for those who may incorrectly ingest the items.   For instance, various people might have too many tablets, and this can cause mortal issues.

So yes, you need the packaging to have safety at the forefront. Twist caps where you have to push down to open are a good one, as they provide protection from tampering and children getting into them.

Blister packaging is another example of this, especially with certain daily medicines, as it makes it easier for those who have the medications to take them, without risk of consuming too much.

With health and wellness packaging, you want everything to be strong too, and ideally, without BPA. Many companies will use non-toxic plastic on top of child-resistant packaging in order to keep everything rightfully safe. 

Here are a few examples of wellness packaging that’s starting to become increasingly popular for people to use.

PET Bottles 

PET bottles are great because they offer a light and impact-resistant type of plastic, along with UV protection which offers a great alternative for this type of packaging. 

PET containers are good for protection from the sun’s rays, so oils, lotions, various serums, and other liquids that can’t be around light will do well with this. 

Glass Jars 

Glass jars are great for topical creams and other small items because they are very easy to label, offer visual appeal, and are easy to recycle as glass is a product that can be reduced.

With the scratch resistance and some rigidity to it, it makes this consideration very easy for you to maintain and protect. You can also keep the product nice and fresh too, which is great for ensuring the best products imaginable. 

Dropper Closures 

These are good for products that require a certain dosage. Medicine sand vitamins for instance might use these.   These pipettes are made with a biodegradable plastic in order to protect the teeth from the glass that might be too rigid. They are also child-resistant because of the closures and are great for if you want to dispense a certain amount of the product.

Sprayer 

These are good for various serums, and other options that are low in viscosity.   So if you want to put a serum on your face or hair, this is good.

You can set the sprayer to spray at a distance, and these containers offer the best protection, and are simple to use. 

Pill bottles 

Finally, there are pill bottles where you need to twist the cap to turn this.   They are now being made with a reusable plastic that’s good for protection and wellness.   They are child-resistant and can provide you with the right amount that you need, while also keeping it out of reach of children.

Health and wellness packaging is something that you should definitely pay attention to and consider the options here.