Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.
Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such.
Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have.
Primary packaging is literally what houses the product, and it’s what you’re seeing right before you.
This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.
For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging.
There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.
The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves.
You can also see rebranding of packaging elements via the secondary packaging.
For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels. They usually have branding on this, and usually house the packages inside in order to keep them nestled together. This makes transit much easier.
There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside.
The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products.
For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.
For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.
Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking.
Know your Packaging
When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe.
If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.
The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons. You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful.