Building packaging that’s inclusive and works for those with diverse types of abilities is important.
Catering to visual impairments, some physical disabilities with opening, and also to help those who have issues with motor skills plays a huge part in a brand’s success. Some people might choose packaging that’s more diverse-inclusive, because they feel you care about accessibility.
Here, we’ll go over some ways to create inclusive packaging for any abilities, so that nobody feels left out.
Braille
Braille is one of the best ways to create inclusive packaging. It’s simple and can be put right underneath the letters in order to make those who cannot see know what they’re reading.
It doesn’t take much, and it can be embossed just like regular lettering.
Tactile Markers
Anther cool additive is a tactile marker. This is a place on the packaging that helps those who cannot see open up packages.
Arrows that are embossed, or even areas where they’re supposed to tear might be good for them. tactile markers can be put in areas where customers would normally open the items for ease of access.
Easy Designs to Open
For those with motor skill disabilities, you want something that’s easy for you to open up. This includes various packaging that you can open without needing scissors or a knife.
Having perforated edges where you can just tear is another great one. That way, there’s no wrap rage that comes along with this.
Making a design easy to open is one of the best ways to ensure that you’re getting the results that you want. making it easy to open and close doesn’t take much easier, and people like that.
Making Labeling clear
While braille works for a lot of things, sometimes you need to make the labels clear for those who are slightly visually impaired but not blind. Seniors who have vision issues, but can still see, might want the font to be bigger or more pronounced.
Providing that is very easy for you to do, and clear labeling is good for a lot of packages. Adding it doesn’t take much. Even just blowing up the font a little bit is a good place to start.
Inclusive without Aesthetics Sacrifices or Functionality
Inclusivity is good, but makes sense that it meshes well with the aesthetics of the packaging.
If you have a font that’s already a little jarring, making it bigger might make everything worse. The same goes for braille that might not be in the right location for customers.
Having arrows for tearing is great, but you don’t want to make these too obnoxious.
Functionality is another. Sure it’s good to make it easy to tear apart, but if it ends up making the seal harder to open and close, it might sacrifice the package’s integrity.
Twist to open and close bottles and whatnot may be good for those who have to have packaging that’s tamper-evident or child-resistant, but keep in mind that the functionality might not be as good, because it is not very inclusive.
This can be a challenge, but if you are able to manage this, you can expand your reach and cater to larger numbers of customers.
Focus on the Costs and Complexity
Finally, don’t make it too complex. If you add subtle additions, it will work.
With costs as well, you don’t need to go broke with this packaging. Instead, acknowledge the need for these inclusive features, and go from there, seeing the results of your hard work.
It works well, and you’ll be amazed at how different it makes one’s packaging experience.