Monthly Archives: July 2024

Why Use Eco Friendly Packaging for ecommerce Solutions

With ecommerce still growing in tons of places, you’ve got to keep up with the trends. There’s a lot of shopping happening online, and these products are something that online retailers have started to focus on.

The packaging waste is growing, and many times, it’s not sourced sustainably. New trees get felled, and a lot of it ends up in the landfill.

With consumers becoming more aware of the environmental impact that’s coming, they want the businesses they work with to step up and make their packaging sustainable for everyone. That’s why here, we’ll go over why you should use it, and some of the ways to encourage sustainable packaging in your ecommerce business.

What eco friendly packaging is

Do you ever get packages that are more air than product? A lot of online retailers are guilty of this, especially if they are trying to protect something small inside.

Green packaging, otherwise known as eco friendly packaging, pushes back against the disposable traditional methods of shipment. With over half of the plastic produced only used once before it’s thrown away, something does have to give.

Rather than using a plastic that’s single use and won’t degrade, or boxes that are far too large compared to the item inside, this eco friendly packaging does focus on the minimization of waste, and also prioritizing the recyclable and reusable materials, with far fewer toxins.

There’s a ton of different options, so businesses of all kinds can utilize green packaging in order to maintain their branding.

The Best alternatives

Here, we’ll go over the top alternatives to non-biodegradable packaging and giant boxes that are used. Adding these will help with ensuring you’re getting the most from your packaging products:

Biodegradable starch-based packing peanuts. With normal packing peanuts made from Styrofoam and taking 500 years to break down, something needed to change. Enter the starch-based peanuts, all with a protective type of power that’s like the regular Styrofoam ones. They are able to dissolve in minutes and minimize the overall environmental impact.
Biodegradable plastic: this is plastic that will break down, compared to the single-use ones. We already have a ton of plastic for every three tons of various fish out there. While it might cost more, it does reduce the waste, and your customers swill like it more.
Natural Fabrics: you can use natural fabrics such as burlaps and cotton to wrap around the items. These are cheap, protect most items that aren’t fragile, and also will be much better for the environment than more expensive alternatives.
Reusable paper envelopes: paper and cardboard are easy to recycle, but these are good for reducing the material waste that you use, and it does decrease the shipping costs and the cardboard waste. It’s good as well if you have an item that needs to be sent back and exchanged too, saving everyone money.
Reusable packaging: boxes that can be used to create a cat tree or a doll house are examples of this. rather than throwing it away, it gets new life. There’s tons of different options and are ideal for rebranding to better styles.

The Challenges with this

Sustainable packaging is great, and there’s tons of benefits. After all, you’re getting packaging that’s great for the environment and also makes your customers happy.

Your biggest challenge will be costs and sourcing. Look around, and you’ll find providers that are sustainable and friendly to the environment. Do your research and take it upon yourself to find the right packaging today. You won’t’ regret it, and you’ll love the results.

How to Make Packaging Inclusive

Packaging is important for customers, but you don’t want to forget those that have disabilities, and struggle with packaging.

Those that are older are an example, but blind, hard of hearing, and even those with motor issues do benefit from inclusive packaging. Inclusivity is vital for lots of companies, because if someone feels left out, they won’t want to buy from you again.

There are challenges for those with disabilities, and to make their lives easier, creating packaging solutions that are friendly to all users helps a whole lot.

What you Need for Inclusive Packaging

This isn’t just inclusive on a cultural level; this is on a usage level. For instance, packaging that’s easy to open is a good start. Wrap rage is not a good thing, and for those with disabilities, it could prevent them from opening it period. Perforated areas or easy to peel tape is a good one.

Tactile elements are another. Some customers want something easy for them to open, and making it so that they can touch the packaging to identify it is good. The same goes for braille. While not all of your customers are going to be blind, incorporating some braille to tell customers what to do, especially in instructions for opening and using the product, is great.

The third feature is for those who have vision concerns. Those that are older, or just those that need corrective lenses may need printing that’s larger and more clear-cut. That way, they can read the contents without having to go to someone else to find out what they need.

Benefits of Going Inclusive

There are really only positives here. It takes very little to incorporate this type of packaging. But the benefits always outweigh the drawbacks here.

The first is that users will want to use the items, enhancing their experience. They’ll feel more inclined to use the package rather than waiting for someone more able-bodied to come over. It gives them confidence, and it tells them that you, as a brand, care a lot about their experience. The ease of accessibility helps with generating a better idea of what to do.

It also helps with improving a brand’s reputation. When you build brand loyalty and broaden the market reach, it fosters a better, more exciting result. People see that you care about others, even if they’re not able-bodied. Then, those who want inclusive packaging will use this.

In turn, this bolsters the overall reach, making you look better. Remember, inclusivity isn’t just for a few people, it’s for those allies as well that champion this.

How to Creative Inclusive Packaging

Inclusive packaging is pretty easy to create. You can start by making your font bigger and consider embossing and metallic details. Try to use larger, straighter fonts with less cursive or awkward signatures on them. make your logo easy to see, so that when people get the box, they know what they’re getting.

As for the packaging itself, perforated edges are a good place to start. Making the tear easy to find and open is a good place to begin. for boxes, make the tape easy enough for people to open without needing scissors, and reduce the amount of wrap rage.

You can include braille underneath for those who are visually impaired. Overall, you want to balance the functionality with branded aesthetics, and don’t be afraid to incorporate a little bit of accessibility in all of your packaging.

It helps a lot, and right now, being inclusive is in, so it’s encouraged to prioritize the accessibility in your packaging design.

Why It’s Time to Start Unboxing Packaging

If you’re someone who is looking to change the types of packaging that you have, then it’s time to look at the unboxing that happens.

Unboxing is super popular. You see videos all over the internet of customers showing of the packaging, and literally unboxing this for subscribers and fans. The result is it builds interest for a lot of customers and gets them interested in the brand.

It also is important for first impressions. They matter, and if the customer is getting a package that looks bad, then they’re not going to be happy about this.

The Elements of unboxing

There are a few elements that unboxing focuses on, and we’ll go over them right now.

The first are the functional aspects. These involve anything that contributes to the function of the packaging. First, you want packaging that’s easy to open, because wrap rage will not make you look good. the second thing is protection, because the last thing you need is for people to get excited for your product, and then it ends up looking terrible.

You should make sure that the packaging fits the item and is also easy enough that they can open it on a video.

The second thing is the sensory elements. Adding your own personal touch to the packaging is important. Texture for starters is a good first step, because a lot of times people like to feel and enjoy the uniqueness of the packaging.

Scents are another. Some companies highlight their unboxing experience with this, and many times, people like that. Sounds too good, because if the item makes a sound, it can build anticipation.

The Impact of this

Unboxing creates a very profound impact on customers. There are many brands that use their unboxing experiences to generate interest. Subscription box companies will offer a new and fun unboxing experience, in order to generate interest.

But some also learn from their customers. For example, Amazon used to get complaints about how annoying their packages were to open. The result is that they are now choosing to create packaging that’s so easy to open, you don’t even need scissors. Customers are happier, and sales are generated.

How it Affects Customers

There are certain things that unboxing does.

First, it builds anticipation and a bit of excitement for the time. Even if t’s just cat litter, unboxing that’s in nice packaging gets those anticipatory feelings grow.

The second thing is that it create something memorable. When customers get say, a little gift or freebie with this item, it makes them feel wanted. They’ll be more inclined to shop from you again, compared to other brands.

How business can apply this

There are a few ways a business can apply this.

First, don’t worry about breaking the budget. It can actually be really simple to create a unique unboxing experience. Putting the items in tissue paper and delicately packaged gives an air of luxury. Also, adding a thank-you note or free ticker, you’ll also generate excitement.

Don’t be afraid to balance the functionality and aesthetics too. you can use a simple corrugated box but try to add a sticker or stamp of your brand’s logo. Enhance the box with your brand colors. Little things can make a difference, and if you ever feel like spending the money, you can by buying customized boxes.

Overall, businesses of all kinds can enjoy the benefits of these unboxing tips, and there are a lot of different ways you can craft a well-designed unboxing experience that will work for your needs, and really enhance your business on all fronts. n

Packaging for Extending cosmetic Shelf Life

You want to extend your packaging, especially in the realm of cosmetics? Well, you’re in luck.

Packaging is overlooked on a safety and security level because of the way that the product presentation is there. but you need more than just visuals. The packaging that you use is integral to prolonging your product shelf life, especially for cosmetics. Ensuring that you maintain the efficacy, quality, and overall safety for customers is important.

Here, we’ll go over how packaging does contribute to the overall longevity of our cherished areas and sectors, enhancing beauty.

Protection against external factors.

A huge part of this packaging is that it protects against the elements. Moisture, air, sunlight, and temperatures, especially those that are extreme, do negatively impact the overall stability of cosmetics. Innovative types of packaging such as bottles that are airless and those UV protected containers do mitigate the risks through shielding the contents from exposure that are harmful.

Through prevention of oxidation, the degradation, and the contamination you are able to increase the shelf life of this product. And you will of course, keep that effectiveness throughout the use.

The material Matters

Your material choices aren’t just for feel and looks, but it’s product preservation within as well. glass, high-density plastics, and also metal are seen as an impermeable fortress, and are great for keeping out the microbes while preserving the integrity of a product. High-quality and durable materials are essential, for the last thing you want is to risk chemical interactions between the product and the packaging, compromising the formula and cosmetics that are inside.

Design Features

The design features will not only enhance the experience, but also the shelf life.

Pump dispensers for example will limit the direct contact that one has with the product and reduce the chances for contamination. Packaging that minimizes the residue of the product, such as a squeeze tube with a silicone valve, does ensure that the entire product is used prior to the expiration date, and will reduce the waste while also maximizing the value.

Shelf life sustainability

With growing awareness for environmental issues, there is also a demand for sustainable packaging in the cosmetics industry. Eco Friendly items such as biodegradable plastic packaging, various bamboo, and recycled paper all hold a great premise. They not only reduce your carbon footprint but are designed to preserve and protect the products in an effective manner. The sustainable solution for long-term viability also is used but also not to compromise the shelf-life and protective elements that are needed.

Understanding User Experience

Companies do need to consider the interactions a consumer will have with their packaging, including the way products are utilized, stored, and even transported to users does influence the shelf life, especially with cosmetics.

You want to, with your packaging for cosmetics, ensure that they are easy for a person to use, are resealable, and are far robust enough that they can withstand the everyday wear and tear that contributes to maintaining the quality of product over time. Having clear labels with instructions for usage, along with expiration dates will help make sure that everyone that buys your cosmetics gets the most out of it.

The goal of cosmetic packaging is to blend aesthetics with sustainability and durability, and if you start to put these together, investing in your packaging, you’ll not only get the immediate presentation, but also a product deliverance to the customer any time.

It cannot be overstated, and is vital to help preserve, protect, and finally promote the cosmetics that we know and love to use too.

All About interactive Packaging

A lot of brands are interacting with their packaging, to the point where they’re able to scale and move the product demand a little bit higher. In order to understand the importance of this, and why it matters, let’s talk about first impressions and packaging.

The packaging is the first point of contact a consumer will have with the brand. It isn’t just offering a nice bit of regular old packaging.

Interactive packaging is both a marketing and a sales strategy. It draws in and holds the attention of customers in a different way traditional packaging does. This does markedly contribute to the overall product sales and success rate of this, and it does leave e a lasting mark on how someone wis able to interact with the product, differently than just a physical interaction.

Here, we’ll go over a little bit about what interactive packaging, the types, and the benefits.

What interactive Packaging is

It’s a creative type of consumer product engagement, designed to entertain and draw the attention and interactions of customers.

It allows one to establish a longer-lasting and meaningful relationship with brands through better involvement with products. The focus of this is to make your product better and memorable. It can offer user participation on mental and physical levels, and also offer interactive information about the product that’s there.

QR codes might be used to give the product details, and then of course, invite them to collaborate.

Types of Interactive Packaging

There are a few types, and we’ll go over the most popular means here.

First, we’ve got augmented reality, known as AR, which is a type of packaging which utilized semi-virtual engaging experiences within the AD and 3D world, and it offers a chance for products to be accessible through offering more product information. It may use QR codes, or app scanning, and come with different games that will engage users, with interactive elements.

Speaking of QR codes, that’s another, it’s a scannable code that gives users information about the details of the product, and it gives them a chance to read what the product is all about or get exclusive offers.

Inclusive packaging is made for those that have impairments, whether visual or hearing impairments, or bolder typefaces.

Finally, we’ve got multi-sensory packaging, where one will experience the packaging through more than just seeing, but also touch, smell, and hearing, engaging in participation of customers.

The Benefits

Interactive packaging comes with a lot of benefits. First and foremost, it gets the attention of customers. You’ll stand out on the shelves, and you’ll get a brand story through smart and interactive sort of elements.

Relying on designs that are simple, traditional aesthetics, and colors may not initially do well on loyalty. They want something they can enjoy, and you’ll be able to give them some unique values and excitement that’s different through the relaying of digital information, creating smart packaging that is steady.

It also has valuable information about products, telling you in-depth information, and it offers you a chance to know the expiry date, or unique ways to use the information. It can even be used for good product disposal. You’ll be secure and safe on these household items.

Meat-producing companies have labels that change color over a period of time, and also alert buyers when the freshness is being lost, and offer unique steps for things, helping customers choose what they want to add.

Finally, it offers better customer engagement, and is far cheaper than spending lots of money on expensive packaging designs that are out there.