The packaging industry is constantly evolving. The days of the square shipping boxes wrapped in plain brown paper are gone. Today’s products come wrapped in a variety type of packaging materials with beautiful creative designs. This article lists the best beauty packaging trends for 2017.
Labels Made Simple
Labels typically contain the product’s ingredients, but too much information printed on the label can be confusing. If you print the ingredients on the label keep the number to a minimum. Your product will stand out from the crowd.
With beauty products, there is often a specific routine to follow. Using the products in the wrong order will produce an adverse effect for the user. The product’s packaging should indicate which product should be used first.
For convenience, beauty products and the products’ applicator are often sold together. Items that are sold together should also be packaged together. The packaging should be the type that makes the items look like they belong together.
Packaging That Stimulates the Senses
Customers recognize products by the packaging and anticipate the package’s contents. Certain emotional responses come along with this anticipation. A positive experience produced by the product will translate to a positive feeling about the packaging that will be duplicated the next time the customer sees the package.
Customized Product Packaging
DIY packaging and shipping boxes are very popular. Customers want to have a choice in their product selection and the way the product will be packaged. Customers can create packaging that fits the circumstances under which the purchase is being made, such as a holiday, birthday, or wedding gift.
Vary the Shape and Pattern of the Package
Cosmetic products are packed in various sizes and shapes of bottles, tubes, and boxes. These items are not always the standard size and shape. There is packaging material to match every type and size of container.
Products on the today’s market may serve more than one function. It will be advantageous for the customer to know all of the different uses of the product. The product’s packaging should inform the customer of the product’s versatility so they can make an informed choice.
Many people are concerned about the environment. The manner in which the packaging is disposed of once the product is gone and how it will affect the environment is an important consideration. The packaging should not be disposed of in a manner that will be harmful to any animals or the environment.
Skin Type Product Match
Different types of cosmetic products are suitable for different types of skin tones. The differences in the product’s application regarding skin tones should be communicated to the customer on the outside of the packaging. This can be written on the package or indicated by a different color or shape of the package.
Individually Packaged Products
Some products are designed to be used only once before disposing of them. These products cannot be reused once they are open. These types of products can be packaged individually to make sure an entire container is not wasted because they were all opened at once.
These practical suggestions concerning the type of packaging to use should be considered to increase the possibility of customers choosing your product.