Monthly Archives: March 2024

Branding: The Company’s Personality

Branding is showing off the visible parts of the brand, but it’s far deeper than that. you need branding because this is the personality of the company. With this, you can show the values and the shapes of what customers will see.

It does embody everything that companies are and do. It also is great for standing out compared to others.

There are other unique things that standing out do, especially when you’re a company with a lot of different aspects. Your packaging is what connects all these and having that be more intimate than before is not only a suggestion, but it’s essential.

Why Branding

Branding is basically what shows the company’s face. When someone sees the logo, it isn’t just a cool look and colors, but something more.

It’s important for the puzzle of showing people what you’re like. They will immediately recognize these and connect it with the company at hand.

It builds Credibility and the trust you want to have.

When you have branding on packaging, it isn’t just the memorability for the customers, but also the credibility. When you have strong types of branding, customers will know about the quality of such products simply through the logo. Branding provides trust that customers might not get otherwise from quality products in the business.

Better Advertising

Branding also provides the template needed for future types of advertising of businesses and products. This makes the planning far more straightforward.

When you establish the branding, you’ll be able to get the tools needed to attract better customers, whether it’s online, via print, or even social media channels and commercials.

Better mission Statement

Branding is essentially the defining of the heart or purpose.

Let’s take for instance Coca-Cola. This is a mission to refresh our world, creating happiness and optimism. Through the “share a coke” campaign, they’ll be able to make the mission of their branding stronger. It replaces the log with names or professions.

It’s a way to showcase a strong image and it incites other people to drink these.

More Customers

The right branding, especially on packaging, does lead to better, and more customers.

Good products create good sales, but strong branding is what builds that connection with customers. Companies with good faces, credibility, and a strong mission will attract those who also support the overall vision that’s there.

When the customers feel stronger loyalty and belonging, they’ll advocate for better branding too.

Tips to Brand Better

Now that you know a little bit about the importance of packaging branding, here we’ll go over the different ways you can brand better.

Packaging is the best place to start, especially if you don’t have branding.

How do you do this?

First, start with the brand’s story.. This includes the history, the core values, and overall vision. By determining these beliefs, the audience where the product is supposed to be marketed to, and what makes this unique, will see this. Once this has been determined, you’ll be able to move into branded packaging.

When you have packaging, you want to be consistent. It’s the most important aspect of branding to consider.

This doesn’t mean that the same design is rehashed all the time, but instead, create uniformity along all fronts, and build guidelines. Doing this for packaging will help you stand out. You will definitely want to apply this directly to packaging too.

When the packages are properly branded, it offers the visual aspects to create cohesive, and consistent branding. It is one of the best things to help you get started right away!

The Best Materials for Rigid Box Packaging

Rigid boxes are great for shipping items to give them in a hard, durable package. While some items can be shipped in softer packaging, many prefer rigid containers. Rigid boxes are also known as “setup boxes” which means that they’re set up and ready to go.

Being four times the thickness of paperboard and a paper exterior where designs are printed, this type of box is the way to go when you’re trying to have something that’s strong but aesthetic. It is great to also give the allure of something high-end. For example, jewelry and electronics that arrive in this give an air of luxury, and there’s a reason why a lot of people will use this. You might wonder what the best type of material for rigid boxes is. We’ll go over that here, and other aspects of it.

The Main Materials

Before we go into this, let’s go over the different materials typically used.

They are:

Chipboard
Corrugated board
Paperboard
Foam cores for the interior
Plastic sheeting for the interior
Polystyrene foam for the interior

Now, we’ll go over some of these, and why they stand out from the crowd.

Chipboard Packaging

Chipboard does use a variety of materials, but not all of them are great. A lot of them use a chipboard as this is best for custom boxes. They’re robust, and best under stress.

Chipboard is made directly from recyclable paper, so it’s sustainable. The paper gets layered and then pressed into thicker substances. This thickness varies, so it’s best for oddly-shaped items, stuff that’s fragile, and a whole lot of other things.

When compared to corrugated types of packaging, it’s cheaper, and it weighs far less. It also is recyclable too.

Corrugated Cardboard

Corrugated, or cardboard boxes, are usually the most basic of all basic packaging, and many brand managers try to avoid this if they’re going to be shipping out luxury items.

Sometimes though, cheap items only require the basic minimum. If you have to ship something in an inexpensive manner, without having to worry about your brand image, then corrugated cardboard is going to be your friend.

Paperboard

Paperboard is probably the worst for rigid boxes as they’re susceptible to water and flimsy.

If you’re going to use paperboard, ensure that the items are small and weigh a little, and the paperboard is triple walled to offer the best protection.

Most of the time, the options include chipboard, as this is the preferable option because it is strong and affordable.

The Best Materials for the inside

Now, we’ve talked about the outside, but what about the inside?

Well the polystyrene types of materials are the best for the different items you’re going to be using this for. Fine art, surfboards, and the like benefit from this. It also works well for protection of items that are fragile.

For oddly-shaped items, polystyrene is great for offering a sturdy interior so that everything is supported.

A forma core is another type of option for this. it’s good if you have items inside that you want to keep firmly secured, as this is very good for the utmost protection.

Finally, plastic sheeting is good for internal trays. Apple is one great example of this, and if you buy an iPhone, you’re going to get this. Plastic trays that are usually in those are a huge watermark in the industry, as it does bolster the look of the packaging and product within.

Try these today, to see what type of product packaging you want to use.

Sustainable Stretch Wrap to save money

Cutting costs and meeting the goals for sustainability is something you want to do. this bio-assimilating stretch wrap is key here, and you will find that it’s definitely a great sort of option for building better, more sustainable packaging.

Why this matters

Sustainability along with cost savings aren’t mutually exclusive offerings. Utilizing the Vanish stretch wrapping with the right gauge to help with rescuing the stretch wrap needed, saves you some serious money and also cuts back on some plastic waste. Vanish film is great for bio-assimilation back towards the earth, so you don’t leave microplastics behind.

Let’s talk numbers though. Did you know that 6% of the stretch wrapping that’s there is something that can be reduced in terms of plastic consumption? With Vanish, you can reduce this by up to 12% in many cases.

Merrett those Sustainability Goals

One great thing about Vanish is that plastic waste will be eliminated through pairing of Vanish with the right gauge assessment. Using them together is simple, and yet very powerful. It works in multiple ways, including the ones below.

With the right gauge and Vanish, you reduce the consumption of stretch wrap. It optimizes the film that’s there, wrapping inside each pallet. It reduces the amount of film that’s used.

It also lets you use what’s called bio-assimilation. It’s designed to go back to the earth through a process called bio assimilation. This is after the functional bits of lifespan occur.

How this works is simple. The Vanish is guaranteed functional sorts of lifespans for up to two years. After two years, bio assimilation happens.

There is an ingredient in there called SPTek Eclipse, which allows for microorganisms to break down the plastic within the environment, and inside the landfill. This returns to nature in less than 24 months, so there’s no microplastics and other toxins left behind.

Save Money Via Optimization

When you buy this type of stretch wrap, it actually cuts the consumption there. companies undergoing right gauging assessments do reduce their wretch wrapping by about 12% on average. It also comes with finding the correct films, gauging such, and utilizing the popper machine settings for maximized loan containment, while also minimizing the excess use of film. The direct cost types of savings come just through buying far less stretch wrapping.

The second thing is that total costs for each pallet decrease by 6% on average. When there’s a right-gauging assessment with vanish, it can cost about 7 % more than the non-sustainable ones, but with using less, it actually causes less money to be spent on these pallet wrappings.

Let’s take an example of this. there’s right-gauging passages for this, and you can help customers in order to save money and hit the sustainability goals through reduction of packaging, and the replacement of conventional sorts of plastics with more compostable and bio-assimilating packaging.

The results of this included for the company a reduction of $12,000 from the packaging spend needed, 6000 pounds of total plastic reduction consumption every year, and 32,000 less pounds of plastic that won’t’ break down, but instead will naturally biodegrade out of your landfill each year.

So yes, the sustainable stretch wrap is great. With a variety of uses, it’s something with different gauges available on the regular. Machine wrapping is compatible with high-speed stretch wrapping. Through switching, you won’t need to make additions and changes to methods of wrapping either.

It’s the ideal sustainable wrapping, and in turn will help just about anyone get what they need through their stretch wrapping means and capabilities that’ll happen too.

Eco Friendly Cosmetic Packaging

For a lot of people, going eco friendly is a good way to improve your packaging basis. Whether your packaging is eco friendly or sustainable, it ultimately depends on the types of materials that package products. This also includes the resources necessary to produce, and then give to customers.

Actual packaging that’s ecofriendly does minimize this impact to operations on your environment and uses as few of resources as one can. The operations also include sourcing these materials and employing more sustainable logistics and shipping.

From the perspective of a business, sustainable operations allow for companies to label this packaging, and their products, as eco friendly. This enhances the social mission that’s there. it also makes the cosmetic branding stand out from others.

Eco Friendly packaging does use paper, PCR, bamboo, recycled types of materials, biodegradable stuff, and fabrics which are organic, among many others.

Cosmetic Packaging for Cosmetic Sustainability

If you’re someone who is making cosmetics and packaging them, it’s time to look at the packaging that you have, and how sustainable it is.

Cosmetic packaging is actually negatively harming the environment around them. this is because, between the testing on animals, ingredients, and packaging, there is a lot of damage happening. But, if you want to focus on sustainable options, this will create an important, engaging experience for your company and its future.

By cosmetics we mean literally anything that beautifies, moisturizes, cleans, and promotes an attractiveness in some way. They’re usually more luxuriously packaged.

But, because of the way that these have been packaged in the past, it’s not very sustainable, especially when found that the packaging contributed to over 120 different units of landfill waste every single year. This included plastic, paper, metals, even glass too!

Plastics, microplastics and the like are the biggest offender, and they are a huge contributor to plastic pollution on the planet. Cosmetics also need to focus on aesthetics, rather than sustainability. This is because using mixed packaging does make it harder to recycle. Even when the materials get separated, there’s less of a chance that consumers will actually recycle. It’s an extra step, and some people just can’t be bothered.

But with more and more awareness of the environment increasing, and tons of younger consumers getting more power to purchase, the eco-friendly packaging that’s there will contribute to better, more sought-out results.

Examining how these products are more sustainable, partnering with eco friendly producers allows you to stay abreast in the cosmetic and retail world.

Finding Eco Friendly Packaging Partners

The right eco-friendly packaging for cosmetics and beauty products feels super overwhelming. A lot of options are available, such as recycled resin, seaweed, paper, beeswax, bamboo, and other types of plastic-free forms of packaging.

The challenge is to find the ideal wedding through your options. This also plays a role in the overall logistics of your shipping, packaging, and finally the budget.

While sustainability of cosmetic packaging is vital, it’s important to know that the packaging you have needs to fit your product. For instance, how long will this product be shipped out?

How long is this going to be fragile? How much does it weigh? For the purposes of marketing, you should consider all of these in the branding and the packaging.

For eco friendly packaging companies, you’ll be able to navigate, and ultimately reduce this carbon footprint. All while keeping cosmetics affordable and centered to the brand.

Trusted packaging can help with determining the shipping, logistics, and the like. Sustainable forms of packaging take up far less shelf space, and the volume is better than other options to save on all fossil fuel consumption.

How to Plan for Packaging Samples

Packaging samples are a great way to figure out the feel, look, and even the durability of your package, prior to placing big orders.

While a digitally-rendered look of this might be good, packaging samples let you hold this, and tell customers what they’re going to get. It also will help with seeing just how accurate the samples will be to your vision.

Some people may get these and love them. others might want to make a few edits here and there. giving a few notes to the company printing and modifications of the order will help. Professional companies will be able to execute minor and major changes so that everyone’s happy.

A lot of companies might wonder why they need it. Besides getting a feel for what they’re getting, packaging samples allow you to have a feel for the product. You can give this to investors and clients, helping with a better feel for this.

Not only does this look aesthetically pleasing, but it also bolsters the chances of potential sales. This is because a lot of retailers don’t even bother to listen to a person until the packaging is in their hands.

Presenting this to a prospective client before getting a meeting can help improve your chances of getting ahead.

It’s also good for sales, marketing, and real-time feedback on stuff. This is good for promoting products, and to help everyone be at the right age prior to committing to big orders.

The Best Ways to Plan Packaging Samples

Whether you’re a business starting up, or someone looking to improve their packaging to boost their branding, there’s a few steps you need to take when planning these samples.

The first is to contact a packaging professional that will allow you to get a consultation without obligation. That way you get information about the product itself, the goals, and the needs you have. They’ll listen and get you the blueprint you need to roll this out.

The supplier will also then give you a timeframe and a quote. Good companies should have these samples either within a couple weeks, or in a few days. This is good for getting a feel for the vibes of the brand.

After that, you send the artwork and the logos to the supplier. Let’s say they don’t like it, then you can work directly with them to create a design that is good. If art isn’t your main forte, a lot of packaging companies can help with colors and placement.

After that, you then decide on dimensions and dyelines. Dielines are basically a template for packaging that’ll determine where the cuts are made. Since a lot of packaging gets shipped flat, this is great for easy package assembling.

Packaging companies also need computer assisted drawing, and they’ll print this out, use that, and then cut the packaging samples, removing the imperfections. CAD machines will help with ensuring the ideal amount of cuts, and also removes human error risk.

The last thing is to have the packages assembled and then shipped out. You’ll then have a high-quality sort of prototype in just a few weeks. You’ll also be happy to know that you don’t have to pay for the production until you’re satisfied with it.

The right packaging providers will offer you the best sort of means to create the packaging that you want. That’s why it’s imperative to also consider the packaging capabilities, and request the samples as needed. your brand and packaging will thank you, and it will be as easy as it can be for your needs.