One thing that the cosmetics industry is focusing on these days is being eco-friendly. Considered to be a more luxurious type of packaging, this might be something that’s challenging for the average packaging person.
Well fear not, because here, we’ll go over how to make your beauty packaging sustainable, and what sorts of unique types of packaging methods that you will enjoy as well.
Recyclable Materials
One thing that’s perfect for luxury packaging is materials that are recyclable.
These can be cardboard or corrugated board, or even just some bioplastic or plastic packaging that can be reused. Various tubes that are made of glass are considered recyclable packaging.
This is one of the packaging options for cosmetics that people love. Why? Because it’s so easy to do. with recyclable packaging, customers can dispose of it. There is the challenge of getting them to do it, but if you provide instructions, chances are they’ll do it without being told.
Refillable Containers
Another unique one is refillable packaging.
This is packaging that, once they’re done, can be taken to be refilled again. Some lipstick brands, for instance, do this.
The great thing for customers is that they save money, because they’re not buying refills. But it’s more than that. It’s sustainable and easy for one to use.
Some luxury brands may not like this one because it isn’t as posh. However, creating a vibe that is eco friendly for this is actually a good way to sell it, because people will feel less guilty if they’re refilling this.
Going Minimal
Minimalistic designs are also very common on luxury packaging, especially cosmetics.
A lot of white space, modernistic fonts that are definitely simple and easy to enjoy, and also using the least amount of packaging for the item are common types. There’s no excessive void fill or needing twenty different boxes for a skincare item. It’s all just there, and uses the minimum.
Some brands capitalize on this because it saves on costs. One might think minimalism doesn’t work for luxury items, but it sure does. It can offer a more posh look.
With the right colors, it gives off the vibes of providing the customer with the ultimate experience, and it will in turn, create the ideal situation for tons of customers, and give them exactly the type of experience they wish to have.
You want to make sure with it, you have a premium feel to it, while also attracting some eco conscious customers, which we’ll go over next.
Aesthetics with the Environment
The biggest factor with sustainable packaging is making sure that the aesthetics and the environmental considerations are both in place.
Luxury packaging is supposed to feel premium. People want this, so they will definitely enjoy some luxury cosmetics that are in a glass jar, with minimal printed on it. using a bit less void fill than you usually would also is a great thing to do, since it shows you’re not wasteful.
You want to make sure when you do this, you’re also looking at the costs of packaging. Some packaging is very expensive if you’re not careful. You end up spending a lot more on it, and it might be hard to reach the profit margins.
When designing this, think of all of these factors. With more and more companies using eco friendly packaging solutions, it’s easier to make this work these days, and you’ll be able to create emerging design trends not just within the beauty industry now, but in the future, and with everything in place.