Monthly Archives: March 2022

The most common Mistakes when Choosing Packing Tape 

This is something that happens to all of us, where we’re given and order, and people are trying to find tape, only to discover that the role of tape that they have doesn’t work.  This is something that doesn’t seem like a big deal until it happens, and customers get unhappy because the tape didn’t stick when they got the package. If you find that this applies to you, it could be due to one of the most common mistakes when you’re choosing packaging tape. 

The Wrong tape 

There are some types of packaging tape out there, and some people may be choosing the wrong one. Bulk packaging tape is used for larger boxes and is usually done with a dispenser. If you’re using a regular roll of tape for that, it could not be working, since it doesn’t fit the box width that you’re trying to seal. It also affects the security of the products when they’re in transit. You should understand that the tape strength also is a big part of this, so if you notice that a heavy duty tape is what you need, then it’s in your best interests to get it. 

Using Tape Incorrectly 

You should definitely make sure that the tape Is pushed down, and then pressed firmly along the box. If you do have too much tape, use scissors to cut this before folding it over, to make the package look tidy and neat too. You should definitely make sure that the tape doesn’t touch any of the tents, since that can damage the shipping as well, since the tape is stuck to this. You should make sure that all tape is applied above freezing, since if it’s any colder, the adhesive just won’t work, and that’ll cause a problem with the box to seal. 

Not Using the correct Color 

If you’re looking to make your boxes stand out and look pretty, the right tape plays a part. For example, for those boxes that are shipped out with red logos on them, try to use red tape for packaging, rather than some sort of off color that makes it look weird and strange.

This also is good for branding, as customers can see that the package is from you, and they’ll be able to identify the packages that have to be shipped out, and also can be used for any packaging that’s needed to be shipped out sooner than later. 

Not Enough Tape 

Finally, you have to make sure that you use enough tape. You obviously don’t want to go too crazy with this, since then it look stupid and it won’t actually help you, but too little is another side of the problem. 

If it’s not taped enough, the tape will come undone, and then the contents fall out during shipping. You should use two tape strips in different directions to offer the best security that’s there.  If you’re planning to use a dispenser, you should ensure the tape is extended fully before it’s pressed against the box, in order to ensure that there is plenty of adhesive in order to keep this in place. 

With that said, make sure that you do learn the best tape ways, and the best kinds of tape to use for your packaging, as it can be a great and simple way to ensure that you get the packaging experience that you want to, and also to make sur that the packaging that you have stays together despite being in transit, which is a big part of it. 

Should you Consider Outsourcing Primary Packaging 

With a lot of events happening, you might wonder if outsourcing the primary packaging is good. Between issues with the global supply chain, or costs that come with buying packaging and other machinery, there are so many reasons why you might want to consider outsourcing. 

But not all companies are suitable for this, and oftentimes, it may not be ideal. How do you know if this is the right decision or not? What kind of consideration should you have when you choose this? Is there anything that can help with choosing the right choice? This is a small series of collections that you should definitely look at, and here, we’ll go over whether or not you should consider this or not. 

Is it right for you? 

Contract packaging is becoming more and more popular, with co-packers saving a lot of business money and time, but it’s not good for everything.This is great for if you need to focus on what you’re able to do best, not only simplifying the line that you have, but saving you time as well. 

However not every company is good for outsourcing primary packaging and getting into relationships with co-packers and whatnot. You may wonder if your primary packaging should be. 

The questions 

Packaging in house is something that works for a lot of companies, but is it ideal? Is it the best way to succeed? How would outsourcing play a part in this, especially if you’re not handling the packaging. The first question that a lot of businesses ask if they’re ready to relinquish a bit of control to the other company. 

Some companies are cool with this. This may be a good thing if management doesn’t need to keep a close eye on things. But if you need to be more watchful of the elements, and change the KPIs, then you shouldn’t. 

If you’re working with a business that recently upgraded, then you might want to outsource. If you recently upgraded, it may not be the best sort of way to go. Before you even begin to possibly consider this, look at if you’re willing to let other people control your stock. The second question is whether or not you can fiscally do so. You may really want to do this, but if you’re not able to afford this, you shouldn’t. 

You may want to look into different third-party agreements for packaging and partners. You may want to look at the current line of packaging, and the packaging projects that you would like to complete. 

For instance, suppose you decided to upgrade and invest in new kinds of primary packaging, and other kinds of related items. It may not be the right time to outsource if you just upgraded. Another reason it may not be a good idea if there are costs, is if the project is case sensitive. The best way to figure out if you can afford this or not is to reach out though. 

Finally, ask if a vendor will help you with focusing on the core elements. When you hand this off, they take care of those responsibilities, and usually, that’s not longer the responsibility for you. When you outsource, it lets you focus on more of your business, and lets you take a few things off your plate. If you’re willing to give it to them so you can focus on what you want, then it may be high time for you to consider the elements of outsourcing. That way, you’ll be able to get the most you can from your packaging. 

Is your Packaging ready for Vibe Shifts 

Pop culture does affect the branding and packaging of tons of products, from music to movies to books and other types of media, and that does impact the packaging that you put out. Companies use a ton of pop culture references, as an effective way to really improve the sales of the items you have. 

While the types of media that are listed beforehand do play a major part in this, there are other cultural influences that play a part. This is known as vibe shifts, which change how consumers do interact with the products they’re able to get. If companies sell products to various consumers that are more interested in the newest and hottest trends, by ignoring the vibe shift, it ruins  many things. how does it affect the buying habits of consumers though? What does this mean for you as a business? Read on to find out. 

What are Vibe Shifts 

A vibe shift is pretty much one specific moment when a popular kind of aesthetic or attitude is there, or abandoned, and then something new is accepted by a large amount of people in the world. It’s a huge change in the most prevalent or popular culture tropes, and brands need to be aware of how this affects their culture base. For example, the “woke” trend was popular between 2016-2020, and from there it’s ended though. 

The dynamics of the current Vibe Shift 

Right now, vibe shifts are currently happening, creating a lot of popularity and decadence. There is a lot of vibes that focus on that, along with sub stacks and podcasts potentially replacing blogs too. The current vibe shift is something that follows right behind the current vibe shift, which does include the current pop culture events that are happening. Trump’s time in office was one of the most popular vibe shifts out there. 

Why care about Vibe Shifts 

This is something that’s actually held a ton of relevance in the business world. Vibe shift is becoming super popular, as a form of articles on LinkedIn. There are also different informational pieces about vibe shifts happening in the news, social media, and other outlets as well, and this is a sign of the major pop culture shift. 

What does this mean for packaging? For companies that are currently connected in these different realms, the answer to that is simple, it can mean everything. If your brand is really based on current events, you need to be aware of this, since when these major events come about, consumers usually try to buy products that fit with the trends that are happening currently. 

That means if you’re creating products that are for people who are big consumers of the current trends, you need to make sure that your packaging reflects this, because failure to do this does leave brands open to possibly getting part of their market taken from right underneath them. 

For example, the shift of vibes that happened with trump in office did change how people packaged products, which actually led to huge amounts of revenue, and also did impact brand aesthetics. Entire businesses are made based on this, and there were companies who used this as a way to stay ahead of trends, to the point where some of them made national news. 

The biggest thing to understand is that if you know there is a vibe shift going on, you need to make sure that the packaging does capitalize on all of this, and make sure that it fits with the current pop culture trends out there too. 

Customized Wrapping Options 

With the holidays still being something I many people’s minds, you might be thinking about possibly looking at Christmas wrapping options. Custom boxes and wrapping paper do make a good addition for many people to properly promote your business, but if you really want to wow people, you want to make sure that you do offer customized wrapping and other solutions, for a lot of different ways it can benefit you. 

Why Wrap 

There are many reasons for this, since it’s actually been an old-school tradition that’s happened for centuries, and it actually was used in other cultures too. It wasn’t just Christmas when people wrapped gifts, sometimes it would be done because of other traditional holidays. Before the invention of paper, people would use handkerchiefs or napkins to wrap stuff, and some even used different clothing too. Soon though, people turned to brown paper that was simple and thin for easier use.  This is something that can help us to hide the identity of what we bought as much as we could. 

Wrapping Today 

The thing is with wrapping, everything’s changed in the digital age. Customized options are becoming even more impactful, and they’re in, that’s for sure.  This offers endless opportunities in terms of design, and also gives you a good chance to brand different items with fun little Christmas décor. Some of the customized options that you’ve got include: 

  • Mailers 
  • Boxes 
  • Tissue 
  • Tape 
  • Stickers 
  • Labels 
  • Coasters 
  • Food paper 

The thing is, there are endless possibilities with all of these, and you can create all of this online, choose colors, even graphics, and artwork, or even use photos and logos to help with making your packaging stand out. 

Even putting nice Christmas messages or logos is a great way to properly accessorize this, and it also won’t cost you a ton, and there aren’t going to be hidden fees with this either! The beauty of Christmas is that you can be unique with this, and the cool thing about it, is that customers will actually be really happy with the results of this. 

What branded Christmas wrapping does 

In a season where people are hustling and bustling to ensure that the perfect gift is there for them, having the right packaging actually helps them because they can give this to others sometimes without even needing to wrap it any further, saving them time and even money too if you do it for them. 

But another big part of this, is that with Christmas packaging if you have it custom-made, there are a lot of benefits to this in terms of what people will see. They’ll see the business first and foremost, and many times, that actually gives a much more impactful look. They’ll remember you too, and if the person really likes the gift, they’ll keep the packaging, and then seek you out once more, making it so that you can grow your business. 

Another big thing is that for bulk shipping of items, this offers a customized experience without having to do a ton of things. Many people who do seek out custom packaging for Christmas items love that they don’t’ have to do a ton of things to really make this work, but instead, they’re able to get the custom wrapping and benefits that they’ll be able to show off to others. If you’re looking to really take your packaging to the next level this season, definitely look at different products, and see how you can use your packaging to send the right messages well. 

What are Indesctructo Mailers 

When you’re shipping something, you might wonder if there is a way to actually ensure that your products arrive with no damage. The answer to this is indestructo mailers, which are pretty much crush-resistant kinds of boxes that are actually lined with bubble wrap and other packaging as needed. 

These boxes are usually corrugated boxes and are easy for you to put together, and typically are great for protecting the products that you have from the country it comes from all the way to the destination, with no damage. Indestructo boxes also can come pre-made with different flaps that you can just tuck in to seal, and then taped or glued over to help protect when transported. The variety of these are great for when you’re trying to ship items, and they’re something that’s great for very long travels and need to be protected. 

Uses for These 

Indestructo boxes are reliable choices for businesses since it lets you securely mail everything, and once they get received, the items are displayed, which means that the overflow of these products gets stored and stacked in moments when it needs to be placed on different shelves or used in other kinds of business aspects too. 

Pretty much if you need to get something safely into the customer’s hands, this is really good for this. A lot of health aids or healthcare companies will use this, especially if it’s fragile. Office products also benefit from this too, especially items that need to be strong and sturdy too. 

Various machine parts, especially those that are easily breakable, may need to be put in these boxes too. There is so much that you can use with these. They also can even be customized too so that they have a cool design to them when shipping it. They also come in differ sizes too, so you can get it for the smallest of products, but also for the bigger ones too! 

The benefits 

You may wonder why you should use indestructo mailers. Well, they’re great for offering security to customers, especially when dependent upon receiving the products that you have without damage. It lets you ship everything to the clients, knowing that this product is right there inside. 

The cool thing with this is that there are some differ custom options, although most indestructo boxes come in general colors and aren’t fully customizable. However what’s cool about this, is that if you have printed inks or stickers, you can attach this to the package itself to help with branding from this, offering a more unique means to really improve everything, and it does create a better, more memorable kind of experience when you’re unboxing this. 

But the beauty of indestructo boxes is really not the custom aspects of this. While a nice benefit, people adore these boxes because of how usable they are, and how they’ll protect the products. 

The importance of protecting products is something more and more companies need to look at, especially those looking to minimize the returns that are there. But luckily, this is but one of the many tools out there that you can use, and one that’ll help you with improving your ability to offer quality products to your customers. 

When you’re looking to really change the state of your products and make it so that it’s easier for you to protect the items, look no further than these. There are so many to choose from, many of which are in unique sizes, so it helps with improving the protection, and reducing the return rates as well.