Tag Archives: Eco-Friendly Packaging

Multi-Functional Packaging 

Packaging doesn’t have to just house a product. It can be a shelf, a cup holder, and so much more. some even become display cases or storage. Some figurines for example, can be put up, creating a unique display that a lot of people love.

This is multi-functional packaging, a popular form of packaging that offers an added form of convenience, and a means to design the packaging into product accessories for more convenient means, and here, we’ll go over how you can make your packaging have a secondary use. 

Designing for Usage 

The best way to make multi-functional packaging a possibility is look at the product and figure out what would work as a means to help this time.

For example, a dress that is in a box that will change into a hanger is a good one. 

Another one, is an item that also is used to create a display case, or storage means. Some makeup brands will do this with their makeup items, so that the person can put it in there. 

It’s fun, and you can do this with adding tabs for them to cut, and instructions on how to do so. 

When you do this, you want to make sure that a convenience is used for this.   think about what you can add to make it so that you’re able to improve their lives.   You should also look at incorporating the packaging overall into the experience, ensuring that people know their packaging doubles as product features as well.   making it so that there’s a double usage for this, and also making sure that you’re able to give them something that they will enjoy is a great additive, and will make it even more fun for everyone. 

The Benefits of This 

Why would it matter if someone has a product that’s designed for multiple uses. Well first, it offers a value that’s definitely unique and interesting. People feel even more encouraged to actually keep the packaging and reuse it, so it’s more sustainable for everyone. It does reduce waste, because they have a reason for keeping it.

It also maintains customer engagement. The more customers engage with a product, the better they’ll be. they’ll tell their friends, and let them know a bit more about the product, adding value. Toys, beverages that have a cup holder, and even tech products definitely work in this sphere. 

The challenges to Functional Packaging for Multiple Uses 

The biggest one is to make it look good. Make sure when you design this, you make it so that customers will want to use it as a hanger, or a storage container, or even a place to display the item.

For example, having an item with a cool background may encourage them to keep it around to display.   But, try not to make this more complex than it needs to be.   Sometimes some brands make this really complex, and in turn, users don’t want anything to do with it.   making it innovative and doubling as features will get them to keep it.

The second is sustainability. You should aim for cardboard or paper products, but if there are any plastic items, try to incorporate those as well so that you’re able to make it easier to keep everything, and so that you’re not disposing of it.

Ideally, try to design the packaging so that there’s added value to the item. Give them a reason to keep it, but also not compromising the purpose of branding, protection, and so much more.   do this, you’ll get customers keeping the items for the long haul. 

Sustainable Packaging for Cosmetics: how to Ensure that you’re Ecofriendly and Luxury 

One thing that the cosmetics industry is focusing on these days is being eco-friendly. Considered to be a more luxurious type of packaging, this might be something that’s challenging for the average packaging person.

Well fear not, because here, we’ll go over how to make your beauty packaging sustainable, and what sorts of unique types of packaging methods that you will enjoy as well. 

Recyclable Materials 

One thing that’s perfect for luxury packaging is materials that are recyclable.

These can be cardboard or corrugated board, or even just some bioplastic or plastic packaging that can be reused. Various tubes that are made of glass are considered recyclable packaging.

This is one of the packaging options for cosmetics that people love. Why? Because it’s so easy to do.   with recyclable packaging, customers can dispose of it.   There is the challenge of getting them to do it, but if you provide instructions, chances are they’ll do it without being told. 

Refillable Containers 

Another unique one is refillable packaging.

This is packaging that, once they’re done, can be taken to be refilled again. Some lipstick brands, for instance, do this.

The great thing for customers is that they save money, because they’re not buying refills. But it’s more than that. It’s sustainable and easy for one to use. 

Some luxury brands may not like this one because it isn’t as posh. However, creating a vibe that is eco friendly for this is actually a good way to sell it, because people will feel less guilty if they’re refilling this.

Going Minimal 

Minimalistic designs are also very common on luxury packaging, especially cosmetics.

A lot of white space, modernistic fonts that are definitely simple and easy to enjoy, and also using the least amount of packaging for the item are common types.   There’s no excessive void fill or needing twenty different boxes for a skincare item. It’s all just there, and uses the minimum.

Some brands capitalize on this because it saves on costs. One might think minimalism doesn’t work for luxury items, but it sure does.   It can offer a more posh look.

With the right colors, it gives off the vibes of providing the customer with the ultimate experience, and it will in turn, create the ideal situation for tons of customers, and give them exactly the type of experience they wish to have.

You want to make sure with it, you have a premium feel to it, while also attracting some eco conscious customers, which we’ll go over next. 

Aesthetics with the Environment 

The biggest factor with sustainable packaging is making sure that the aesthetics and the environmental considerations are both in place. 

Luxury packaging is supposed to feel premium.  People want this, so they will definitely enjoy some luxury cosmetics that are in a glass jar, with minimal printed on it.  using a bit less void fill than you usually would also is a great thing to do, since it shows you’re not wasteful. 

You want to make sure when you do this, you’re also looking at the costs of packaging. Some packaging is very expensive if you’re not careful.   You end up spending a lot more on it, and it might be hard to reach the profit margins.

When designing this, think of all of these factors. With more and more companies using eco friendly packaging solutions, it’s easier to make this work these days, and you’ll be able to create emerging design trends not just within the beauty industry now, but in the future, and with everything in place. 

Why Use Eco Friendly Packaging for ecommerce Solutions 

With ecommerce still growing in tons of places, you’ve got to keep up with the trends. There’s a lot of shopping happening online, and these products are something that online retailers have started to focus on.

The packaging waste is growing, and many times, it’s not sourced sustainably. New trees get felled, and a lot of it ends up in the landfill.

With consumers becoming more aware of the environmental impact that’s coming, they want the businesses they work with to step up and make their packaging sustainable for everyone. That’s why here, we’ll go over why you should use it, and some of the ways to encourage sustainable packaging in your ecommerce business. 

What eco friendly packaging is 

Do you ever get packages that are more air than product? A lot of online retailers are guilty of this, especially if they are trying to protect something small inside.

Green packaging, otherwise known as eco friendly packaging, pushes back against the disposable traditional methods of shipment. With over half of the plastic produced only used once before it’s thrown away, something does have to give. 

Rather than using a plastic that’s single use and won’t degrade, or boxes that are far too large compared to the item inside, this eco friendly packaging does focus on the minimization of waste, and also prioritizing the recyclable and reusable materials, with far fewer toxins. 

There’s a ton of different options, so businesses of all kinds can utilize green packaging in order to maintain their branding. 

The Best alternatives 

Here, we’ll go over the top alternatives to non-biodegradable packaging and giant boxes that are used. Adding these will help with ensuring you’re getting the most from your packaging products: 

  • Biodegradable starch-based packing peanuts. With normal packing peanuts made from Styrofoam and taking 500 years to break down, something needed to change. Enter the starch-based peanuts, all with a protective type of power that’s like the regular Styrofoam ones. They are able to dissolve in minutes and minimize the overall environmental impact. 
  • Biodegradable plastic: this is plastic that will break down, compared to the single-use ones. We already have a ton of plastic for every three tons of various fish out there. While it might cost more, it does reduce the waste, and your customers swill like it more. 
  • Natural Fabrics: you can use natural fabrics such as burlaps and cotton to wrap around the items. These are cheap, protect most items that aren’t fragile, and also will be much better for the environment than more expensive alternatives. 
  • Reusable paper envelopes: paper and cardboard are easy to recycle, but these are good for reducing the material waste that you use, and it does decrease the shipping costs and the cardboard waste. It’s good as well if you have an item that needs to be sent back and exchanged too, saving everyone money.
  • Reusable packaging: boxes that can be used to create a cat tree or a doll house are examples of this. rather than throwing it away, it gets new life.  There’s tons of different options and are ideal for rebranding to better styles. 

The Challenges with this 

Sustainable packaging is great, and there’s tons of benefits. After all, you’re getting packaging that’s great for the environment and also makes your customers happy.

Your biggest challenge will be costs and sourcing. Look around, and you’ll find providers that are sustainable and friendly to the environment. Do your research and take it upon yourself to find the right packaging today. You won’t’ regret it, and you’ll love the results.