Tag Archives: sustainable packaging

How to Boost Unboxing Through Packaging

One great thing about the rise of social media, is that we now have more ways to communicate with others, and for businesses, it’s how a lot of people are able to boost their relationships with their customers too. In a way, social media is one of the most powerful types of marketing tools for people, and it offers a more positive effect on people. One way for people to actually improve their brand messaging is via unboxing, and we’ll go over how packaging is impacted by this.

The Rise of Video Marketing

Video marketing is super popular, and it can account for over three quarters of the traffic that’s there. Between the different queries that google gets, the videos that are uploaded to YouTube every single minute, and also the rise in video marketing producing more leads than ever before, it’s something that a lot of customers are using because it’s so beneficial.

The power of Unboxing

Unboxing is something that can make or break companies, and that’s the truth of it. It’s something that can also be used to generate new leads. But, it also can have other implications too if you’re not careful. The packaging and ecommerce success is innately intertwined. The customer’s experience however, gets married when you go into this, get the product, and it ends up being put into some shoddy package. This is something that can impact the overall happiness of the customer if you’re not careful.

Story sharing is a huge part of their social media world. customers will share the product experiences that they want to. These experiences can be streamed on different websites, and unboxing videos are used in a bunch of cases.

The problem however, is how the packaging looks if you do this wrong. If you don’t give them the ideal experience, or if the product is broken, then you’re going to have to shoulder the burden of this.

How to Succeed with this unboxing experience

How can you improve this? Well, there are a few things that you need to do.

The first thing is give them the product in a way where it’s not damaged. This is super important, because if the product comes back damaged, they’re not going to share it, at least not in the way that you want them to. The protective packaging plays a focal part, and it’s why people need this.

The second thing is to get creative. You want to give them packaging that ultimately stands out, and also, gives the product information to help with the purchases that they have.

Finally, you want the product packaging to have camera appeal. What this means is, you want to show it off in a way that looks good in front of the camera. Show how it’s easy to open, the durability of this, the way the product is presented, how it’s recycled, and even the branded packaging. The correct packaging also improves the appeal for people to look at this.

If you have packaging that is reusable, then you’ll be able to show that off too, and that’s a great way to get views on the products that are there.

For a lot of businesses, this is something for them to remember. It’s imperative for you to have the right packaging for people to share with others. Having packaging that people want to send to others, to show off and give out as something exciting, is really good, and with this, you’ll be able to build that foundation that you want to, and to improve everything overall.

Shrink Wrapping Chocolates

If you’re someone who loves to bake chocolates and make them, you’re not alone. But, if you’re someone who likes to ship these, you’ve probably run into the issue of making sure that they don’t melt. Well, one solution to do this is shrink wrapping them with heat. This can actually be done without them melting as well.

It’s vital to make sure that the chocolates get wrapped either with a bit of chill to them, or if they’re at room temperature. However, you don’t want to pop these bad boys in the freezer, as this will create condensation too. The correct machines, and the materials used, offer a more professional appearance, and it secures different products, and provides an easier opening, and better clarity that comes with this too.

A good idea of the type of finished product that you’ll get also determines the equipment that’ll you want to buy from this. you want to make sure that you wrap this correctly, because with anything that’s heat-sensitive like chocolate, there’s a specific sort of way to do it.

How to Do It

The best way to use this, is to have some polyolefin shrink wrapping, as this is approved by the FDA to be used with contact from foods directly. You should go for the thinner type of film, as this is better when coming into contact with the chocolate directly, as it requires lowered levels of heat, and a better opening that’s easier too.

There are other materials that also change as well, based on the film and machines which are needed. You can use a box to help create a bigger packaging length, but it also requires more types of equipment, and bigger ones too.

There are paper types of products that do fold as well, while the film shrinks, so it’s important to be mindful because this might cause the packaging to be distorted and uneven. If you’re going to use packaging materials that are uneven, you should consider many things before you buy these supplies.

Bulk or Individual

If you’re going to shrink wrapping these, you usually need to also consider whether you’re going to shrink wrap both of these, or individually. If you’re going to do this with bulk, you’ll need a bigger machine and bigger film too. The machines and the materials that help with the bulk pack offer a chance for the product to shrink packs which are smaller too.

As for how many you can get, this ultimately depends on the demand, and the equipment that is there. it’s imperative that you’re going to want the correct types of equipment, as the wrong kind will create issues with the labor, and also might slow down the entire process that’s there.

When you’re looking to get into shrink wrapping items, you also need to focus on the budget that’s there. you should make sure that you have the size and the efficiency to make this work. If you have a machine that’s slower and smaller, it’ll cost a bit less than anything that’s bigger and faster, but also, you need to make sure that you have the right ideas in place.

When you’re looking to have the correct shrink wrapping process, you need to factor in all of these. The machines that are there also do play a part of this. It definitely is important to make sure that you have something that prevents the melting of the chocolate. Usually, tunnels and heat guns are the way to go, to help shrink wrap the item, while also maintaining form.

Differences in Stretch Film

There are many kinds of stretch film that offer a variety of uses. The varieties of this do address some common problems including the size of the load, the weight of this, and the like. There are also stretch films that you can get that are used to protect the UV rays from getting into the product, reduce the static, which is great for electronics, reduce condensation of the product, and the like.

There are two major types of stretch film, the blown stretch film, and there is the cast stretch film. Here, we’ll talk about these types, and other common ones.

Blown Stretch Film

This is one that’s created through blown extrusion and that process utilizes a vertical sort of die that extrudes out the plastic, melting it to create a tube that’s thin. The air then gets blown directly into the center portion of the tube, forming air bubbles with this.

The amount of this that’s blown does determine the width overall of the film that’s finished. They constantly rotate the film, so the speed of this and how it gets pulled in an upward manner determines the film’s thickness.

While it travels upwards to the nip rollers at the top, this film starts to cool down. Once that bubble is then collapsed onto a tube that’s flat, they then move this to the next set of rollers, and from there, they then are woven to the core, and for larger ones, one side of this sits to create a large width of stretch film.

The advantages of this are that you can use this for higher loads and it has a better stretch capacity. It’s also considered better for the load retention that you need. It’s also better in terms of memory, so it’ll stay in a tight manner for a much longer time period. It’s also resistant to tearing, and it’s great for loads that have edges which are sharp.

This tends to be more expensive though, so the costs of this do tend to be a problem for others. It’s also got a chance that it might not be as clear, due to the crystallization that happens with this.

Cast Stretch Film

This is made with cast extrusion, and in this process, they utilize a die that’s horizontal, and from there, they melt the plastic, force this through that horizontal die, and from there, it then sits flat, and it comes out in a shape that’s flat. The size of this does determine how thick it is.

It then goes through some nip rollers that are chilled, and then, the trim is then made in a way that’s a specified type of width, and this is done after they cool this film. The film then gets pushed over the other chilled rollers, and further cooled. Then, at the end of this, is where the film gets placed, and they get packaged into cases so that they can be shipped.

It’s much cheaper, and it usually costs a lot less. It’s also better for clarity and optics too, since the film gets cooled down faster during cast extrusion, and the crystals are far less here.

They also have better tear resistance too. The biggest disadvantage is that over time, it doesn’t really hold the shape, so it’s bad for load retention. So if you’re going to be using this for a long period of time, you may want to consider using the blown options, rather than cast, so that it keeps the same integrity that it’s had up to this point too.

What Freeze Drying Food Is

If you’ve heard about freeze drying food and packaging, and have been curious about this, you’re not the only one. Many people want foods that are shelf-stable, and according to the current reports, this trend has grown. A lot of customers are moving towards items that aren’t perishable, and they want to have foods that are freeze-dried, making this immensely popular.

For those just learning about this, you might wonder what it is, and here, we’ll go over this newfound technology, and why people are jumping on this.

What is It?

This is basically called lyophilization, which is basically the dehydration of food, where the moisture is then taken out, and it prevents the spoilage of items, building a better shelf life.

Normal dehydration gets rid of a bit of the heat, but freeze drying is done on super cold levels of temperatures.

This is actually considered to be the ultimate method to dry things, since this preserves various nutrients, the compounds, the texture, the color, even food flavor. But the downside to this, is that it can cost a lot, which is why this wasn’t limited to food production for those who are in space, specialty foods, and some sports foods that athletes eat.

Nowadays though, there is more freeze dried foods than ever before, including convenience store foods and the like, and there are many companies getting onto this as well.

How this works

It’s a process, and it uses something called sublimation, which is basically a process of changing the water that’s free within foods from solid into glasses, such as water vapor, without hitting the liquid levels either. It’s complicated, and it requires three parts.

The first, is the freezing part, which is the most important. It gets below triple point, which is another word for past the different phases, and is usually done with atmospheric pressure.

Then, after that you get sublimation, the drying part of this, lowering your pressures, and adding the heat to make this start to sublimate. This creates a vacuum that controls some pressures, speeding up the process of this as well.

Finally, you’ve got absorption, and this is the process that’s the second part of the phase of drying, where it gets rid of the water that’s not frozen in there, and it usually increases this temperature to slightly past 32 degrees Fahrenheit.

The foods to Try

There are tons of foods that can be freeze dried, but some of the most common ones are as follows: \– veggies and fruits

Grains and some legumes
Teas, coffee, and juices
Whole meals
Legumes and grains
Meats, eggs and seafood
Sweeteners and some spices in liquid form

Some of the most popular freeze-dried foods that people like to have are strawberries, bananas, milk, coffee that’s instant, chili con carne, syrup, and also pad Thai.

These are usually stored and packaged within different spaces, and when it’s done correctly, this can last up to 25 years. How does it make it necessary? Well, usually the environment protects this.

It needs to be in areas that are cool, before 70 degrees, are nice and dry so that they’re not humid, don’t have oxygen in there, since it can reduce the oxidation from happening, and finally, it has to be dark, since some of the antioxidants will decrease when the sunlight hits them

If you’re interested in these foods, consider adding these to your lists of foods to package, and also some of the other great foods that you can have as well. Try it today to see if you like it.

What are the True Costs of Repackaging

One thing that’s incredibly frustrating for companies is repackaging. When products are wrongfully packaged, or defective, this causes repackaging. While a lot of packaging suppliers do like to have repackaging, since it increases revenue, the best way to do this is to not have to repackage the products. Most places want to see you save some money. When you repackage stuff, it costs more labor, time, and money, which is why a lot of companies would like to avoid this sort of thing. But a lot of companies don’t even think that it’s a huge deal and repackaging usually only costs a couple hundred dollars.

But that’s going to happen every so often, and that causes a lot of things to add up super quickly, and you can have thousands over the year lost from this. When it’s not unchecked, it’s very costly.

So now that you get the costs of this, what can you do to save yourself money with repackaging, and how can you prevent it from happening? How costly is it? It’s much more costly than one might think when they first look at this.

First thing is that it causes materials to be wasted. This is usually a self-explanatory cost, but when you repackage stuff, you have to get new materials, new products, and the like, and that adds up.

Another place where it’s wasteful is the labor. For most packages that must be done over, you’ll have to waste more labor, costing double or even triple what it normally should, especially if you have to fully repackage everything that’s there. It also diminishes productivity. If you’re repackaging 5% of the products for example, you’re wasting 5% of that time that could be for packaging new stuff on this.

It also wastes energy in an environmental sense. You’re wasting the materials, spending more energy to get the package redone. This is actually harmful for the environment, whether you want to admit it or not. It also creates frustration, which for humans, impacts the morale of people, and reduces productivity.

Finally, you’re also creating a lot more trash too. Those scraps that you accumulate begin to get a lot worse, and that includes storage, handling, and even disposal, so it can also, along with the environmental impact, just be incredibly wasteful for a lot of people too.

So what can someone do? The best way to prevent this, is to do a line audit. That way, you can look at the source of where the problem is, handle this wherever you can, and do something about it too.

Do you need stuff repackaged

If you’re constantly repackaging things, or wondering why that’s going on, the first thing you must do is figure out where the problem is coming from.

You’ll want to look at the package itself and figure out exactly the location of where everything’s going wrong.

Depending on the line size, and the like, this also may require you to do other things to help reduce the labor costs, but it’s an investment. You should always make sure that you check the packaging line, resulting in finding, fixing, and also replacing the issues.

The best thing to do, is to get a supplier on this, and have them look at everything with a fine-toothed comb, in order to ensure that any bottlenecks and the like are then refused, and also fixed before they get worse.

Fix the repackaging line, do something about it, and you’ll begin to notice the changes that happen with your packaging line.

How to Make the Perfect Holiday Packaging

Looking to create the ideal packaging this holiday season? You’re not alone. Packaging is made to make the thing look better for customers and increase their interest. There are tons of packaging that you can look at too, including paperboard, boxes, mailers, tubes, and a whole lot more. Packaging is a way to look different for companies during the holiday season, communicating the package contents, the volume of this, and really get the festive feelings going. The right packaging is great, and there are a lot of great printed kinds of packaging that’ll help to celebrate the season and impress those around you.

First, find the Prints and the Budget

Your first step, when designing holiday packaging, is to find the ideal image for your product, and how you’d like to print it. Some packaging looks good with it on there, others may look better with the packaging being more holiday themed.

You also need to look at the budget too. Your budget may include the amount allocated to the custom packaging, the cost for a unit of this, how complex it is, and the like. Make sure that you fully clarify all of these before you set the number and order anything, as it’ll help you get the most that you can from this.

Look at Your Products

You also need to look at the types of products that you’re selling and consider their packaging too. We mean any sorts of small items that you are going to be selling. For instance, let’s take cosmetics.You can sell these in the normal packaging, but if you’re looking to create sleeves that do fit over this, it can help to boost the way that this looks. You may want to consider different kinds of packaging though, and unique boxes and the like.

This is a great way to improve the exclusivity of the product. If you’ve got holiday collections, you need to have exclusive packaging for this.

Types of Boxes

So you’ve also got the boxes to factor in as well. Mailer boxes are a good base point if you’re someone who doesn’t want to spend too much, but also would like something that looks good. Have a bit more money in the budget? Consider rigid boxes. They even come with lids too, and they also come in unique kinds. This is much more premium, compared to the other kinds of packaging, so it’s best if you make sure that you consider this for any luxury products.

You can also look at different additives that you want on this. For instance, do you want something that’s got a unique shape? Maybe some magnetic locking on this? Or maybe, inserts that are made of foam.

These are much more high-end, but for the big tag products, you’ll want this.

Finally, create it

Finally, you want to just create the box. Follow the composition basics that go into this. You’ll want to balance images with figures to create better symmetry within the designs, and also, you’ll want to look at colors too. Contrasting colors make it look better. For different colors, this is much more appealing visually.

Artwork and designs are some of the biggest parts of this, especially when creating the holiday packaging. To make stuff stand out and offer the right connection, make sure that you mix all of these together in a unique way.

Master this, and you’ll create holiday packaging that really shines, and you’ll get customers who will want more and more from you, and want to get extra packages, even outside of the holidays.

What to Look for in a Packaging Supply Company

Packaging plays a major role in most businesses. It’s also the first thing that customers experience when you get a buy from them, and it’s the best way to offer the best branding for this. It is also what ensures that the product does reach the customers in the optimal condition, and it offers better customer satisfaction along with better customer retention too.

Getting a packaging company that is reliable for the job is not only a necessity, but it’s something that’s essential. Here’s what you should make sure that you look for when choosing packaging supply companies.

Their Product Range

The product range is a big part of this, as it’s something that tells you exactly what they all offer, the products that they can give to you, and anything else that they can offer. You should know exactly what they’re offering, and how you can consolidate it to make things a whole lot easier.

You should also be mindful of the lead times on products, so that you’re on top of the stock for packaging, and to make things easier.

Pricing That Works

A lot of people worry about pricing for their packaging. You should be mindful of the quotes that you also look at as well. You shouldn’t sacrifice the customer service and quality to save a few bucks though. The goal is to be balanced, and to make sure that you’re getting top value for the money that you’re putting into it.

A Supply chain that Works

Supply chains are vital for making sure that you don’t mess up the packaging supply. If the supply chain doesn’t become strong enough, you’re not going to have enough stock because of many problems. You should check the testimonials of the company before you decide, as they can help to choose the option that best fits your needs.

Their Expertise

A packaging expertise is something else that you should have. If you know the industry that they offer and operate within, they’ll also offer you a service which tends to be more reliable.

Packaging companies should have some sort of expertise on the solutions and expertise that’ll help you supply the proper packaging needs. You may never be able to really function without someone who knows this information, since they can make the ideal packaging solutions that work.

You should also make sure that they also offer custom product packaging too. Custom products and packaging let you transfer and offer proper branding to your packaging, offering the most consistency that the brand can utilize.

Good Customer Service

You should always make sure that you also have a packaging company that’s got good customer service. You should make sure that if there are problems, they’re easy enough for a person to reach.

You should look at the customer service options that are there, and also make sure that they fit the needs of your business. If you know that they have quality customer service, then you should be good to go.

Loyalty Programs

Finally, loyalty programs are always a good option. If you’re looking to save some money, a good loyalty program is an incentive to save lots of money and get some serious discounts.

You can also take advantage of this, and the potential that these packaging supply companies offer are worth looking into.

If you’re someone who is looking to get new and better packaging options, then you’re in luck. This is definitely what you should use to vet all of this, and make sure to follow this whenever possible.

Why Sustainable Packaging for business

For a lot of brands, there are new initiatives that are happening to help create sustainable packaging. This is something that’s a big movement, and it can help you not only get more customers, but also help you get the products that you have owed, as they won’t pay you just for one product, but for a bunch of greener, better products.

This is something that’s definitely grown because of the environmental changes, and it’s something that as a supplier, you need to be aware of.

What is it?

This is basically the packaging that goes to the customer that won’t leave a bad carbon footprint there. Packaging is something that does deliver messages, and you want customers who are excited to unbox the products that you have. They also want a company that is transparent too.

Lots of companies aren’t , and they realize when it’s too late the materials that they have are creating negative environmental impacts, and it can be something that is possibly a major problem for a lot of companies. The materials and process that’s used for this is a big factor in the impression of a consumer, and it’s something that sustainability helps maintain, as it’s something that is just as important as the proper design for a product.

The best elements for sustainable packaging

There are certain products that stand out from others, especially when I comes to sustainable packaging. They’re considered the cornerstone and are a big part of the sustainable packaging movement.

The first one, is kraft paper. This one is sustainable, and it’s popular. It’s something that’s better than the regular paper that’s out there, created from ingredients which are all-natural, and also comes from different wood pulp too. You don’t need to bleach the paper, and it decreases the costs of manufacturing, and also is considered lighter than normal shipping.

There is also molded pulp, and it’s something that is being used more and more amongst the smaller brands. This is made from virgin or recycled paper fibers, and it’s very popular on the market. It’s used for electronics, and also appliances at home.

It does need thermoforming and protective capabilities added to it, but it does offer new options for packaging, and is great for all sizes and shapes, and it increases the amount of fibers that are recycled, especially when they’re trying to eliminate plastic in some of the other sorts of means.

Foam is another one that’s become quite popular, as packaging foam is something that’s used in all different ways within the packaging industry.

It has the duo-purpose of being protective, but also organizes various products, in order to offer the top presentation that’s there, and that which is popular as well.

Foam is something that’s not the most friendly to the environment, so you’ll want to consider using biodegradable, paper foam, or other sustainable ones, but for a lot of smaller businesses, this is one of the best ways to really gain traction with your brand.

Then there are plastics, which are something that actually are becoming more and more sustainable, and this is something that offers a lot of benefits.

It’s light, and when you’re able to source it correctly, it’s actually more energy efficient, especially compared to appear. It’s something that can also save a lot of energy. Blister packs, ryas, and inserts are just a few of the many, and lots of companies will incentivize the customers to return this to locations, so that people can use it again.

This is also reducing a lot of the single-use plastics and offers sustainability for customers.

How to Create Environmentally-sound packaging

If you’re looking to be a bit greener in terms of brand, or if you want to use sustainable packaging, you’re not alone. Custom boxes are actually one of the best ways to do this, but here, we’ll discuss how you can start making your packaging as sustainable as possible.

How to make it useful and sustainable

Of course, the right packaging that you use is very important, since this is what actually impact the environmental results from the company. You can choose the boxes, and opt for something smaller for your boxes, but you should also look at the materials that you have, in order to create the ideal boxes that minimalize the environmental impact of this.

You also want to look at packaging functionality. You may wonder if you can change this to something else, such as maybe your box becoming a flowerpot for some succulents, or even into a hanger if you sell clothes in boxes and whatnot. The function and form is something that not only reduces the footprint, but also makes it very innovative, and super cool for those interested in this. There are so many great ideas that you have, and they can even be put into social media posts, building brand awareness and whatnot with them, and also impact customer engagement as well.

Educate them

You want to showcase the products, but also the philanthropic needs that are there, since the packaging is also about as important as the product you’re selling. You also want to look at the message you’re sending, and the text you want to include in some cases. Even a little bit about the cause and whatnot on the inside of the lid of the box is important. Remember, all blank spaces matter to customers, and that’s a chance for you to connect with the customer base and build it as well.

You can also include essays and whatnot on the impact of the environment, and what it means to the person. People can write this, and then, you choose the winner or winners, print this on the inside of the box, along with the exterior. When you’re working with texts that relate to different causes also look at the overall design, and the impact of this too. You want to make sure that the message is the focus but keep the boxing color that’s there to earth tones, and keep the design minimalist otherwise.

Remember as well to put the social media on the packaging too, so that when customers do this, they can look at what you have to offer, and also find out how you’re able to work with these different causes as well.

Work to change the world

If you’re someone who is interested in philanthropy, or maybe your company has been known for this, it’s imperative that you make sure that you do your research, and also work to showcase all of this in the packaging that you have.

Create packaging, which is ethical, and definitely you’ll see a difference in this today, something that can ultimately change the world. If you’re someone who wants to make a difference with your box packaging, you’re not alone. Companies want this a lot, and luckily, with this, you’ll be able to do just that.

With custom boxes, custom shipping, and all sorts of new ecological needs that are there customers can opt for an experience that’s greener than ever, and also one that’s good for them, so that they can be happy and also enjoy every aspect of the packaging experience that they have.