One great thing about the rise of social media, is that we now have more ways to communicate with others, and for businesses, it’s how a lot of people are able to boost their relationships with their customers too. In a way, social media is one of the most powerful types of marketing tools for people, and it offers a more positive effect on people. One way for people to actually improve their brand messaging is via unboxing, and we’ll go over how packaging is impacted by this.
The Rise of Video Marketing
Video marketing is super popular, and it can account for over three quarters of the traffic that’s there. Between the different queries that google gets, the videos that are uploaded to YouTube every single minute, and also the rise in video marketing producing more leads than ever before, it’s something that a lot of customers are using because it’s so beneficial.
The power of Unboxing
Unboxing is something that can make or break companies, and that’s the truth of it. It’s something that can also be used to generate new leads. But, it also can have other implications too if you’re not careful. The packaging and ecommerce success is innately intertwined. The customer’s experience however, gets married when you go into this, get the product, and it ends up being put into some shoddy package. This is something that can impact the overall happiness of the customer if you’re not careful.
Story sharing is a huge part of their social media world. customers will share the product experiences that they want to. These experiences can be streamed on different websites, and unboxing videos are used in a bunch of cases.
The problem however, is how the packaging looks if you do this wrong. If you don’t give them the ideal experience, or if the product is broken, then you’re going to have to shoulder the burden of this.
How to Succeed with this unboxing experience
How can you improve this? Well, there are a few things that you need to do.
The first thing is give them the product in a way where it’s not damaged. This is super important, because if the product comes back damaged, they’re not going to share it, at least not in the way that you want them to. The protective packaging plays a focal part, and it’s why people need this.
The second thing is to get creative. You want to give them packaging that ultimately stands out, and also, gives the product information to help with the purchases that they have.
Finally, you want the product packaging to have camera appeal. What this means is, you want to show it off in a way that looks good in front of the camera. Show how it’s easy to open, the durability of this, the way the product is presented, how it’s recycled, and even the branded packaging. The correct packaging also improves the appeal for people to look at this.
If you have packaging that is reusable, then you’ll be able to show that off too, and that’s a great way to get views on the products that are there.
For a lot of businesses, this is something for them to remember. It’s imperative for you to have the right packaging for people to share with others. Having packaging that people want to send to others, to show off and give out as something exciting, is really good, and with this, you’ll be able to build that foundation that you want to, and to improve everything overall.