Packaging is something that a lot of people worry about, and with every single decision, color, image, you name it, you definitely want something that won’t look bad. One of the most overlooked portions of a plan for the business is packaging, and it’s something that influences the image of your brand. Even if it’s not something that you realize, the packaging does make a huge difference in many cases.
It’s something that actually makes or breaks brands, and it’s something that a lot of people look for. It can increase the interest customers have by at least 30% if you do have this. What is the stuff to avoid though? What should you be careful of when you’re looking to design packaging. Here are more ways a package could go super wrong than right, so keep that in mind.
First Mistake: your packaging is Impossible to Open up
Don’t make it super complicated. Keep it simple. while safety is a huge part of this, nobody wants to get a bunch of tools or knives to open up a bunch of packaging. You want to make sure that it’s safe for sure but also, don’t overcomplicate it to the point where people get wrap rage when they open it.
Missing Branding opportunities
If you have packaging that’s not descriptive or boring, this can be a huge miss for the brand in a lot of cases. Take time to ensure that you do build a name for the product within the branding space. You want to make sure that the packaging shines, and you don’t want to mess up the branding or the perception of the brand. Remember, the correct identity for the brand also implies the loyalty to the brand.
Missing the mission
What’s your mission. What do you bring to the forefront? The packaging that you use needs to show that. If you’re a product that’s pretty, you need to invest in packaging that looks good? If you’re a beef jerky provider, you want to make sure that it showcases the best features to get people excited. If you’re selling kids’ toys, make sure the packaging does catch the eye. Remember, don’t miss this part of this, since it can make you not stand out.
Ignoring the Audience
Finally, we have one of the most common mistakes, but should be a no-brainer for many people. This is something that we see all too often, and so many brands make this mistake. You should know the audience at hand that you’re going for.
If you’re a company that’s green and green-focused, you shouldn’t use packaging made of materials that aren’t eco-friendly. If you’re doing this, make sure the inks are eco-friendly too. If you’re looking to capitalize on this, make sure to let people know that the inks aren’t toxic, and that you use eco-friendly materials. This is something that a lot of people actually look for, so be mindful of this.
Do be faithful to the roots of this, and this is something to be mindful of. Customers demand and are finnicky, and they will not hesitate to toss you out as a brand. Make sure that you have the proper branding experience for this.
Although this seems like some easy stuff, there are countless brands which mess this one up, and it’s something that you need to make sure that you don’t’ do. If you’re worried about your brand packaging, definitely talk to a professional to make sure it’s ideal, and also is something that is capturing the image you want to capture.