Product packaging determines your product’s market perception and success. Buyers look for a product they can associate with, which is attractive to the normal eye. As a manufacturer, conducting market research can help you find aspects that give your product a competitive edge, like green packaging. Adopting sustainable packaging can help you attract the attention of environment-conscious buyers and influence the opinion of your consumers.
Why Should Businesses Adopt Sustainable Packaging?
In a community worrying about global warming, the use of biodegradable materials and recyclable wrappings is becoming a deal-breaker. Environmentally-conscious consumers may be willing to try a new product in the market with sustainable packaging over a well-known product with unsustainable packaging. The shift in consumer buying habits is forcing manufacturers to adopt environmentally friendly packing materials, enhancing their market reputation and profits. Some of the reasons why a business should use eco-friendly packaging include:
Lower carbon footprint
Human activities over the years have released harmful gases into the environment, triggering global warming and other adverse effects. In trying to minimize global warming, individuals and stakeholders encourage companies to stop emitting greenhouse gases into the environment by adopting eco-friendly manufacturing and packaging policies. Almost every product phase releases some carbon into the environment, from raw materials sourcing to manufacturing, usage and disposal. Eco-friendly materials release fewer greenhouse gases during the product cycle.
Fewer toxins and allergens
Traditional packaging uses chemical and synthetic materials, causing harm to humans and the environment. Most eco-friendly packaging materials are bio-degradable, made from allergy-free materials, ensuring the consumers’ wellbeing.
It builds your brand
Adopting sustainable packaging allows you to position your product as the go-to option for eco-friendly consumers. You may use the environmentally friendly approach to justify the price of your item, giving you a competitive edge over cheap alternatives.
What are the latest packaging sustainability trends?
Major companies are adopting eco-friendly packaging to reduce their carbon footprint and appeal to environmentally friendly consumers. Businesses are shifting towards lighter packaging and bare minimum packaging for online purchases. Products now come with clear labeling on how to dispose or recycle the packaging properly. You also find full transparency in claims about the product’s packaging sustainability and printed commitment to sustainability. Some of the approaches businesses are implementing to ensure sustainability include:
• Using minimal packaging materials
• Meeting marketing guidelines for performance
• Adopting renewable energy sources
• Creating reusable materials
• Investing in clean technologies and the best environmental practices
How can a Business ensure Sustainability?
The best approach to ensure sustainability will vary among companies, depending on the uniqueness of their products and industry trends. Nonetheless, a company can ensure sustainability by incorporating sustainable packaging practices as the basics of every process. It should also train employees and partners to perform their duties sustainably while communicating eco-friendly practices to consumers and shareholders.
Businesses can maintain their commitment to sustainability by setting targets and monitoring the progress. The manufacturers should review the sustainable operations periodically to ascertain their effectiveness and make necessary changes to improve performance. If necessary, they should create employee awareness and train them to ensure an environmentally friendly workplace.
What are the common Sustainable Materials in Packaging?
Polyethylene (PE) foam
PE foam materials are fully reusable and recyclable, offering businesses flexibility. They are readily available and inexpensive, enabling companies to remain competitive. Polyethylene is also customizable with good cushioning properties, protecting products from water, moisture and oil-based solvents.
It is inexpensive and home compostable. It is also non-abrasive and customizable to meet different packaging needs.