Monthly Archives: January 2022

Why Pareidolia Packaging 

In a whole bunch of products, with different ways to capture the attention of others, it’s hard to implement the right packaging that’ll stand out. With more and more trends involving vintage and AR packaging, it’s hard to find the right one within it all. But one of them that’s capturing the attention is pareidolia packaging. 

What is It? 

It’s a hard word to pronounce, and it’s also quite fascinating to see. It’s a form of what’s called apophenia, which is a word that involves looking at patterns with different kinds of random data. Some examples of this include seeing how likely it is of a person on bread or other images that’s there. 

It’s also what’s responsible for children to incline towards different objects since they do utilize their imagination. 

How it’s used in Packaging 

Is it really used? Yes, in everything that’s around you. When you think about how to leverage your package design. For example, if you see packaging that makes you remember different sorts of images, or perceiving familiar designs, that’s an example of pareidolia, which lets you interpret the images, patterns, shadows, and other designs that normally wouldn’t be perceived with the mere imagination otherwise. 

You can see this in the way they emboss the designs on this, so the consumer can feel like how they did many years ago. While the company can use this to drive the revenue, there are companies that aren’t using it correctly. But, if you leverage this correctly, it actually beefs up the chances of people creating user-generated content that benefits the business. 

From Tiktok videos to even Instagram pages and posts, there are so many ways to use this, and to use it to your advantage as a brand. This is essentially free advertising, and the craziest thing is that it’s practically untapped, and it’s a form of magic that’ll spark the sales of your items, and generate happy, excited customers for everything that you enjoy. 

For example, using faces on your packaging, or have it shape into something that people remember, it’s a way to properly leverage the packaging. People love to use their imagination, and what’s cool is they’ll share this on different sites, people will comment that hey, they see the same thing, and they might want their own. 

You can even have the packaging be manipulated to make this, whether your branding mascot or something familiar. That’s what’s so cool about this, there are tons of ways to really make your content shine, and packaging companies should start using this now rather than later to get the best results possible. 

Can it Help Me? 

While it may not be something that you’ve thought about, it can help your business. The biggest thing that you need to consider with this, is that it does require a bit of imagination to make this work. Otherwise, most people won’t get it. It does require the viewers to also be able to let their reality be suspended so that they can look at things with that imagination. 

If you’re really stumped on this and have no idea where to go with it, one of the best ways to handle this is to ask for a packaging company to help with this. 

They can help with optimizing the design, in order to create this phenomenon in the packaging that you want to have, and from there, it’ll change the performance as well. That way, more people will reach out and grab this, and from there, it’ll build the business immensely as well, and help you grow too.

How to Improve Supply chain Agility

When you want stuff to get somewhere fast, you need to look at the supply chain agility. This is how fast and efficiently the supply chain is able to change due to the market trends and the demands of customers, which helps them bounce back after anything that disrupts them. This is important to consider, and usually, it involves: 

  • An optimized logistics chain 
  • Easily implementing automaton and tech 
  • Improving viability with real-time data 

This is incredibly important because this can help make customers happy in the event of unforeseen setbacks. This is important for pretty much all industries, and you want to be able to meet the expectations of customers and optimize the operational costs of this too. 

How to Improve this 

The importance of improving this will keep you abreast of how the market is going, and what you can do to make it better, and of course, improve customer morale too. 

Use Demand Forecasting 

This is the forecasting of inventory in order to offer a predictive look at the way the market is going, and whether or not someone will demand services and products. This offers fluctuation, and improves the stock levels, and offers good ways for you to choose promotions and when you can implement it. 

Use SKUs

SKUS are really good for making sur that you have enough inventory. By scanning this, you’ll be able to see directly the inventory that you have and also gives you a chance to replenish it. 

That way, you’ll be able to look at growth, and how you should consider this. You can use the reorder quality formula in order to help with this, and even using apps and whatnot to help with this will give you alert for when it gets low in stock. 

Use Data in Real Time 

Real time inventory data is really good for seeing the inventory and offering more visibility, in order to make decisions which are informed, and changes within the supply chain. You can manage, view, and even track the inventory in real-time, offering you insights on the best way to optimize this in order to hit the demands in place, and lower the costs. That way, you can offer the best safety stock, the turnover, and of course, use different tactics in order to make your supply chain stronger than ever. 

Use Warehouse Technology 

If you’re not already doing this, use warehouse technology. This is complicated to run, especially if you’re doing warehousing. Having tech that does monitor and help to change the daily actions in the warehouse makes it more efficient for you and does consume les time as well. 

Warehouse automaton, including warehouse management systems will offer better inventory for when you get it, store it, and fulfill it, and of course, replenish it as needed. 

This helps with customer satisfaction, and helps reduce the return rates too, so you’ll make customers happier. It also can follow the trends too, so you can stay up to date for every instance that you need it. 

Distribute the Inventory 

If you’re using only one warehouse for your items, and let’s say something bad is happening, you can possibly lose orders over time. Splitting the inventory to different warehouses reduces the costs of shipping, and it also helps with reducing the fulfillment delays, offering a good way to fulfill the demands that are there, and also reach them, despite the disruptions that may happen in the supply chain as well. 

When it comes to the agility of the supply chain, you’ll definitely want to be safe with the techniques used in this. 

How to Protect businesses from Package Theft

Package theft is a big concern for a lot of customers and businesses, since a lo of them get plundered, discarded, and taken by thieves, with many clients losing their items, and of course you have to replace the package in the event of theft.  Here’s how you can protect the customers that you have by making sure that the boxes are able to evade theft. 

Make it boring 

Packages have a lot of opportunities for branding, so you can mark this with imagery and text that don’t really tell them much about it. 

Tone it down a little bit so that there isn’t’ anything too expensive, and also try to make sure it doesn’t have brighter colors. Something more subtle works here, and it can be good.  Envelopes may be a better option since they can be thrown in a mailbox quite easily, making it quite nice for a lot of people who are looking to get their items without too much of a hassle. 

Safer Addresses 

If you know that there is a place where the package will be protected from this, you should have customers offer addresses for this. Work addresses, a PO box, and other locations where the packages are placed inside to be protected, or even a post or mail room is good. Lockers and pickup ways are also good to make sur that nothing is left exposed, and you can also have the carrier leave notes too for the person. You also may have to address it to a neighbor since of course, they may have them go and grab it instead. 

Offer Tracking 

Tracking is really important, since it lets the person know the status of where the package is. Customers can track where it went online, or even through their phones and whatnot, at any given period of time. A disposable GPS is also good, since if it does get stolen, you can of course track it down and find it once more. 

Get signatures 

Finally you might want to make sure that you do get signatures for this. This ensures that it won’t be delivered until it’s done. A lot of delivery options and companies offer this, and they may offer attempted delivery types with signatures, and they may do this three time before they return your package back. 

Give a means for customers to say when they have a package, or maybe have a neighbor sign for this, or the apartment office. Thieves won’t be able to steal packages that aren’t there, and you won’t have to deal with the problems of a fake signature, and you can do that by having someone you trust grab this. 

With that said, a lot of times package theft occurs when you d least expect it, especially when you’re trying to ensure that you’re getting the most that you can from this. Lots and lots of businesses can protect from package theft right away, and there are a lot of great ways for you to prevent this right away. 

For those who are curious about just what you can do in order to make sure that you get the packages safely delivered to where you need to have this done, then you’ll be able to, with this, get it delivered right away, and offer the best means possible. Remember, it will happen to anyone at any time, and it’s hard to prevent. But being mindful of this, and offering a safe, effective, and easy means to do so, will help you truly get the most that you can from this. 

Strapping Material or Stretch Film

When it comes to packaging and processing, you’ve got materials that will help secure items, both strapping material along with stretch film. Each of them has pros and cons, but not every single one of them is right for you. So what’s the best way to choose this? 

Well, continue to read on. Here, we’ll go over whether or not stretch film or strapping material is right for you, and for your packaging needs as well, no matter what they may be for you, and for others too. 

What does strapping Material Do? 

This is a packaging substrate that is actually wound around a kind of core, and they kind of look like fishing line, but they’re larger and usually a lot more thicker than mere fishing line. 

They usually offer steel, polypropylene, or polyester strapping options. The material is good for pallets, uniting, and also offering different kinds of shapes, weights, and sizes. You can also use this to bundle different products together, including magazines and even some clothing too. Strapping is good for products that are packaged, and usually, it can be done with a strapping tool or a strapping machine, sometimes known as a tensioner. 

Stretch Film 

This is stretchy film made of plastic and is typically polyethylene. The plastic is elastic, and it makes sure that the products are bound and tight as well. This is used with an automated system, sometimes called a stretch wrap dispenser. 

With this, stretch film is usually wrapped with pallet products in order to offer a steady and contained means to hold everything together while shipping and transporting these goods. They also can use stretch film for bundling firewood and other products too. 

Stretching or Strapping? 

So which film is right for you? Strapping or stretch film? Well, it all depends on your needs a s a consumer. Here, we’ll give you a few little things to consider when you’re choosing whether to use stretch film or strapping. Are you packing items that are heavy, including steel beams and other large construction materials? If the answer to that is yes, then you’ll want to use a strapping material for that, specifically steel. 

If you’re packing items that are supposed to be color-coded, or have transportation internationally, or a part of your inventory that needs to be dated, then you’ll want to use color stretch films for this, since they’re made specifically for that as well. 

If you’re planning to pallet different boxes of canned or bottled beverage items, then you can use polyester strapping for those needs. For products that are resistant to UV light, then you’ll want to utilize UVI stretch film since this is the best packaging for that. What about publications including newspapers and magazines? In that case, polypropylene is usually your best option for this. 

If you need a material that resists rusts, this exists too, and that’s the vapor corrosion inhibitor film that stretches and is probably the best item. If you’re transporting something heavy with no container, then you’re going to want to use strapping made of steel, especially on railroads since that’s required by law. 

Finally, there are appliances. Polypropylene strapping is usually the best option for this sort of thing, and usually will work pretty well to help keep everything together. There is a lot of options for how to properly secure materials, and you can, with this as well, create the best experience that you can with this, and truly ensure that everything is properly protected now, and also protected in the future for you as well.