The Best Labels for Your Business 

While labels are something that you may not like, businesses need these to thrive. 

You use labels on the daily, such as: 

  • Product labels on meats at the store 
  • Barcodes on apparel 
  • Mobile order stickers on a cup of coffee ordered from your phone 
  • Wristbands at concerts 
  • Shipping labels for your items that you deliver 

From the packaging labels that you have, to even stickers on clearance, labels are used for propelling the business forward, while also practicing mindfulness, along with sustainability. 

Here, we’ll talk about the different types of labels, and what you should use 

Direct Thermal Vs. Transfer Labels 

Thermal printing is a very easy and quick means to print stuff, with two types. They are known as thermal transfer or direct thermal. 

Direct thermal labels are the easier, lower maintenance ones that are cost effective. This is where the heat gets put on paper that has ink embedded in it to create texts and images. 

This is great because you don’t need toner, ink ribbings, even ink! It’s also better for the environment. They are pressure sensitive, where you apply this either by hand, or by machine, depending on your business. 

Direct thermals are also available in different rolls or folded in fans to create larger amounts, so it saves you money and time. 

While they are lower in cost, there are a few limits to these. 

For one, they’re very easy to scratch compared to other labels. If it’s directly exposed to UV light or higher heat, it also will fade as well. Plus, while the colors are used for direct thermal, it only prints with black ink, so it’s limited in options. They also can’t be used after about 6-8 months, since their effectiveness does fade. 

Thermal labels are the opposite, where you have thermal printing on melted colored wax, or resin. This is used to create thermal ribbon that’s high quality, and you can print both text and images. 

Like direct thermal, thermal transfer is pressure sensitive as well, and it can be used by hand, or by machines. 

They do require a ribbon to print, and you may need to spend more on costs.

But thermal transfers are better, more durable than the others. They can also be printed on other types of media too, such as synthetic polypropylene or paper. They can be waterproof too and are also scratch resistant as well. 

The importance of labels 

Labels are good for a lot of reasons, and we’ll go over them here. 

First, they’re great for conveying information to others in a quick, effective manner.  They can tell people what to do with something, whether it’s a postal worker who receives the package, or a warehouse manager that works directly with customers. 

Hospitals for instance, use these labels on wristbands to scan the information efficiently and quickly. 

Retailers also use these barcodes in order to keep stock of the inventory that they have. 

They also make shipping so much better.  If you’re a store that sends out packages, or a warehouse that constantly has packages, labels are vital for making sure that the shipping process is all the more efficient. 

Thermal transfer types of labels are vital for receiving and shipping, since they can withstand the weather and elements. You can also print out QR and barcodes this way, making scanning much more effective. This is great as well for UPC codes as well, especially if they’re on the label. 

Finally, you need these on everything, so make sure you add them to your packaging now! 

All About Pallets 

Pallets are a very versatile object that’s used in storage, shipping, even DIY projects. Here, we’ll give you everything that you need to know about the pallets, the uses of them, any safety factors to consider, and how to ensure that you get a good supply of what’s needed in business. 

What they are 

They’re structures that are flat, with a platform that’s rigid, in order to ship and support goods that are transported. 

They usually have openings on all sides, which pallet jacks, forklifts, and other equipment handling can lift and move with ease. 

The purpose of them is for businesses, as they do play a critical part in storing, handling, and transportation of various goods across different industries. 

Uses of Pallets 

The uses of Pallets include the following: 

  • Warehousing and storage: they maximize the space and allow you to stack items in a vertical manner, utilizing the space better. This offers easier access for inventory products, and also can rotate stock and fulfill orders better 
  • Shipping and logistics: they are good to keep places organized. You can stack, unload these onto different transit services, and streamline supply chain handling, reducing the manual labor and damage risk that’s there. 
  • Manufacturing and production; they’re used in manufacturing plants in order to transport materials that are raw, different components, and also finished goods in between different production stages, offering a facilitated type of movement within there. It also reduces the workflow and time for handling. 
  • Retail: you can use pallets in retail displays that have promotional displays to set up. This makes it super easy to put them together, and allows you to move different products while offering a more consistent type of layout 
  • Cold chain logistics: it offers a faster, better transport of food, chemicals, and medicine, all of which are temperature sensitive. They tend to have ventilation, insulation, and automated systems. 
  • International export and trade: they are compatible with shipping internationally, loading and loading them with the regulations in place. They also facilitate the inspections, and makes it a lot faster for a lot of people, especially at borders and ports 

Pallets are good for streamlining logistics, boosting efficiency, and offering product protection during all stages of transit.  It also is good for handling materials better. 

They offer a design that’s standardized, with widespread use, all of which contribute to the goods flowing and boosting the supply chain

Pallet Sizes 

For the most part, they come in different sizes, usually 47 inches by 31 inches, which is the standard. 

However, if you want different ones, there are various options to choose from. You can also ask about different requirements and applications within your region, in order to ensure compatibility and a more efficient form of logistics as well. 

If you want a specific type of customized pallet, that is available. 

There are customized wooden pallets that are made for specific requirements, and they offer safer and better movement of these goods. 

The pallet design system is a software that’s used in the creation of these. They are good for specification of products, engineering, even marketing, all thrown together to create the ideal state for your products. 

Overall, choosing the right types of products for your needs is important. Pallets have a variety of uses, and when you use something that fits your needs, you’ll be able to get the most that you can out of this. it will in turn, especially down the line, get you everything that you need to transport and store the items that you need. 

How to reduce Printing and Packaging Costs 

Printing and packaging costs do eat up quite a bit, and many times, this is something that you need to consider early on. 

While saving money and optimizing the budget is important, you also don’t want to cut corners, and instead, make sure it’s not damaged, or the printing is cheap. 

Here are some good strategies in order to save your money on packaging and printing. 

Focus on research and Development 

For the printing of products and packaging, it can differ based on your needs. 

It’s vital, however, to set some time aside and also conduct some studies on the current and latest tech, along with alternatives that are available to be used in the world of packaging.

Choose from different designs, and options for materials, putting each of these to the test. 

In the long haul, a little more that’s spent in this phase can save years of money wasted on this. 

It also reduces the risk of over packaging, and also reduces the labor and resources that are used. You want to make sure that you test this, before you send them out, so that they fit exactly the needs of the product that are there. 

Redesign your Packaging 

Make sure that you also give yourself enough time to ensure that you optimize this for new products. When you look at cutting these expenses you want to make sure that the items that were designed previously are modified, in order to lower the costs of packaging. 

A lot of well-known types of corporations do cut these costs simply through alterations of the design, lowering the materials that are used. Companies can reduce the resources as well through elimination of labels, printing them onto packaging directly, along with changing this design in order to increase the density of the packaging that’s there. 

One Product and Vendor 

Having a single provider for everything, whether boxes, bags, postcards, or even wrapping, saves a lot in the long haul. 

When you order in bulk, a lot of larger quantities tend to be less expensive for each item. It’s something that you can do. you don’t need to have a billion different suppliers to do this.

Try to focus on supply and demand of different industries, along with those that are versed. This handles a lot of innovative packaging designs, whether paper bags or corrugated boxes. 

We also cater to high definition and high quality printing to provide the total packaging solution that you’ll want. This means you’ve never got to worry about looking for different vendors in the future. 

Automated forms of packaging. 

If the product printing and packaging is able to be automated, do that. Ti speeds up so much, and it frees up other people, so that they can accomplish different activities, while also lowering the expenses. 

For instance, if manual stretch wrapping happens, you might need two people to do this. automated doesn’t need more than one usually, boosting the speed of output and productivity. It reduces the packaging costs, and often, companies can take the extra workforce that comes with this, in order to bolster the packaging. It also helps with the overall efficiency that comes as a result of this. 

Several Objects in a Box 

Finally, the best way to stop wasting space and money is to put different products in the same box. It saves you money on transportation. Sometimes, you can even do a larger box for objects, and this is a way to help with displaying all of the contents in a tasteful manner, improving your chances of making it so that the objects stay safe. 

How to make your packaging Design Pop 

Packaging designs are good, and while attractive design is the best way to make it sell, there are other factors that can stop a customer from making the correct decision. You need to make sure that you have a good packaging design that targets the audience that you have, and really makes the most popping design. 

Think about the goals of Packaging 

It’s imperative that you’ve got a good idea of what to achieve with the design. It’s the most crucial portion of this, regardless of if you’re a new brand or if you’re going to rebrand yourself. Customized packaging is a way to make the marketing plan execution, delivery of product, and the brand of development all Nealy put together as well. 

Kinds of Products that Need Packaging 

You also look at the products and what kind of packaging is absolutely needed.  it’s crucial to look at the packaging’s intent, and what’s suited for your needs. 

Boxes and tubes with some filling internally are also good to have in your repertoire, and also having packaging for bulky, along with fragile sorts of items is important. 

You want to give them an experience that’s memorable, with some personalized options including tissue paper. 

Tell a Story 

You want to use a story to talk about the packaging designs that are there. This is good for all sorts of packaging. This does convey the information necessary to have some sort of popularity on the major social media sites. 

Because there’s a lot of companies in almost every market, this is something that you want to capitalize on, and also use additional creativity to spark purchasing in customers. 

Make the Font Clear 

Customers are usually looking at tons of different products that are out there.

Competition is crazy, and for a lot of customers, they need something that’s easy to read. 

Choosing the right type of font is vital for making sure that the customers know the products and what they does. If the font is hard to read, then they will have trouble understanding the product. It can impact the overall way someone uses the product as well. 

The font size does need to also be considered. You don’t want something that’s too big that it makes it way too distracting, but also not so small that a person can’t read the contents. 

Have fun 

The right packaging design needs to be original and fresh, and also be recognized by many. The custom packaging that’s used and interactive is very fun and allows customers to buy the product. 

Make this eye catching, in order to ensure that clients are smiling from the moment they get the product they desire. 

Invest in Handles 

You want to make sure that you invest in handles or some kind of grooves to make this easier to carry, especially if the packages are too big.  You should make sure that it’s not so slick that the product is hard to carry, and customers end up losing it. you want something that they can carry and is easy to use.  Making it cute also creates a sort of monopoly on the market. 

Be Unique 

Finally, you want to be unique.  You want to make sure that you have different designs that catch the eye of the person that uses it.  This increases the interest of the clients, and the goods as well. 

You want the packaging to be appealing visually, and also extraordinary when compared to the competitors too. 

For example, if the rivals do use square boxes, try a different shape. 

Why you Need Corrugated Packaging for Your business 

In our current world, secure and safe shipping of products is important to your success. Corrugated types of packaging, which is made from corrugated fiberboard and has a fluted layer sandwiched in between this, is commonly used to protect and thereby ship products. 

We’ll discuss here why packaging of corrugated products is good for shipping and protection, along with the best options for your needs. 

Protection Benefits 

Corrugated types of packaging are best for protection of items during the transit of them. Fluted layers get sandwiched in between the fiberboard, offering some cushioning that absorbs the shock during the transit process, which prevents damage from the products within. It’s also sturdy, and also will withstand loads which are heavy, reducing risk of collapsing and crushing of the items. 

They’re versatile e

They dome in different shapes, sizes, even strengths, which makes it ideal for packaging a variety of different products. From smaller electronics to larger furniture, it all fits. 

Corrugated packaging also prints on there with logos from the company, various branding, different graphics, and the like, thereby enhancing the marketing and providing some more opportunities. 

Cost Effective 

It’s more cost effective compared to different packaging materials. Being lightweight and requiring less transportation costs along with being durable, helps with it being useful for a lot of reasons and also reducing the wastes and costs. 

Good for the environment 

It is good for the environment since it’s made directly from more renewable and recyclable materials. This corrugated packaging reduces the need for plastics, since they do take far longer in order to decompose.  They’re better as well for recycling and repurposing anything you need. 

It also fits on the other sustainability factor, which is compliance with the regulations. It’s compliant with different transit regulations, so you’ll be able to use it, without getting hit with penalties and other issues. 

Choosing the correct Corrugated packaging 

There are a lot of different means for you to get the corrugated packaging that you need. Here, we’ll give you a little bit about the things to consider. 

First, is the flute profile, which is the strength and cushioning of this.  it comes in different letters, going from A to F. A is the thickest, and B is used for packaging of foodstuffs. C is the most common for furniture and heavy fragile products.  You may use F packaging for printing and retail packaging. 

You also might want to consider the board type. You’ve got the single face board, consisting of liner sheets attached to corrugated layers. This is the best one for wrapping a product due to the extra cushioning. 

There’s a single-walled board, which is the standard, consisting of one layer of corrugated medium placed between two different liner sheets. This is a board used for products and goods that consumers buy 

The double walled box adds an extra layer to this, creating a strong type of packaging. 

Finally you’ve got triple walled, which consists of three layers of a corrugated medium between four of the linger sheets. It’s used for heavy goods or industrialized parts. 

There is also the board grade, which is based on the edge crush test and the Mullen board test. 

The edge crush test or the ECT is a measurement of how much stacking a box will be able to handle before it collapses. 

The higher this value is, the more that package can withstand being placed in an area with more items over each other. 

Then there is the Mullen board test, which measures the resistance to puncturing from the internal parts.

How to Minimize Wasteful Packaging 

Packaging is important in order to stop spoilage, damage, and also contamination. However, packaging does affect the planet, especially plastics. They cause unnecessary waste. It does harm the world around us, and while this issue is not solved overnight, we do need to look at the excessive packaging that’s there, and here, we’ll provide sustainable solutions to help with packaging waste. 

Definition of Environmental Impact 

Obviously, we do want to commit to eco-friendly kinds of packaging. However, we do also need to look at the exact impact that this has. 

What we do mean by this is the excessive waste of packaging, the emissions they’re creating through disposal and manufacturing. All of these things do impact our planet, so we must reduce all of this to create a world that’s healthier. 

Plastic waste is one of the biggest ones, but all types of packaging do contribute to it. This is because of the packaging life cycle. When improperly disposed, it causes a negative carbon footprint for the person that’s creating it, and for others. You do need to look as well at not just the end where you cross it, but also the beginning too. 

Sourcing: the root of the Problem 

Yes bad packaging starts at the inception of this.

While all types of packaging require these resources to be made, the problem with it is the manufacturing that comes from this. greenhouse gasses are emitted, and this creates particulates that are heavy metals, dropping toxic waste into the waters and other environments. 

Even just chemicals, petroleum, and also wood collection play a part in this, hence why a lot of people are looking towards more ethically sourced packaging for their needs. 

Reducing Plastic Waste 

One thing that we’ve started to learn is that with more and more technology becoming stable and sustainable, a lot of consumers are starting to take more appropriate steps to help with reduction of the impact of the environment, including excessive packaging. 

There are different ways to get this, and one of the ways is eco packaging. 

Eco packaging is something that more companies are working with. You can get ethically sourced materials from factories that are certified to use sustainable types of practices, in order to ensure that the materials utilized in this are optimized and reliable. 

It also provides clean manufacturing, so that the energy is renewable and clean during the manufacturing process. You can also consolidate the different print jobs in order to meet these requirements.  You can also reuse, compost, and recycle the waste that’s related to manufacturing. 

Finally, you can also reduce this with eco packaging through the right engineering and design. You get products that are tailor made to be sustainable aft every part of the journey, whether it’s manufacturing the items, or even disposal of such. Whether you decide to use less ink, packaging, or opt for better recycled materials, there are more sustainable designs. You also want different finishes that are sustainable too, in order to contribute to circular economies. 

Why Reduce Your Eco Impact 

You want to make these changes for the sake of your business. It’ll help with brand image, productivity, lessening of business costs, and better profits! It is better, and for many, being sustainable is the answer to tons of benefits, which is why as a company, you should never shy away from helping the planet.  It starts with the packaging that you have, and with you, you’ll be able to improve the different aspects of such, and make it better for you in the long haul. 

The Sizes of Bubble Wrap you Need 

Looking for bubble wrap for one’s business?  The right bubble wrap will give your customers satisfaction and create regulars. Not every size is necessary for each product, however. The right size bubble wrap is necessary to get the items from one point to the next. 

The Sizes out there 

There are different sizes for each, all of which include the following”: 

  • 1/8 inch which is good for small items 
  • 3/16th thick, standard size, good for medium sized products 
  • 5/16th thick: a medium sized bubble, ideal for filling the voids and offer more protection 
  • ½ inch thick: a large sized bubble, which is perfect for cushioning medium sized items and filling bigger voids in bags 

How to choose what’s right for you

There are a few ways for you to choose the right size on these. 

The best size for smaller items is an eighth of an inch.  This is because it protects them from being scraped or scratched when shipped. Most tech companies use this for tablets, phones, or other light devices.

However, if they are electronics, you should always make anti-static bags, sheets and the like. This protects them directly during shipping. 

Pink wrap differs from the packaging material types. It does dissipate slowly and creates electrostatic damage. It harms people too, so don’t use that.

For medium-sized products, you want to use the latter two sizes, and try to go for half an inch bubbles.  This is because it helps reduce the impact damage. There is more air captured, and bigger bubbles to create protection against products. 

They’re great for anything that’s medium weight when you’re shipping it. 

For 5/16th inch bubbles, they offer basic cushioning.  They’re good usually for all-around protection, and it helps with adequately absorbing the damage from this.

Combining sizes 

You can combine the sizes of this. Some people use more than one type to ensure safety. Using a 1/8 inch for a screen and then adding a half inch sheet over this to protect damage is great. You should use more than one specific bubble size to ensure that it’s valuable and fragile. 

You may wonder how much you actually need. Overall, you want to make sure that it keeps the items protected. However, shy away from using too much, because that’s seen as wasteful by some people. 

On the other hand, don’t skimp on this either. If you don’t have enough, that does risk damage. To make sure that you have enough, first you want to pack it and then shake the box. You shouldn’t have any sort of movement or item motion within the box. If you use the right kind, this prevents it, so you want to shoot for that.

Bubble packaging is used to help with reducing the shipment and the absorption of impact when dropped or jostled.  You want to make sure that you avoid this common mistake, and make sure that you don’t use too little bubble wrap when it comes to packaging. 

There are a lot of different bubble wrapping options for you to check out. For a lot of people, the right bubble wrap can involve manipulating different kinds. If you’re not sure on the ideal bubble wrap of choice, find the right one based on your needs by contacting a shipping supplier. They can help you with finding the ideal bubble wrapping for your needs, to help you get the right type of bubble wrap that’ll provide you with everything that you need to create the right cushioning for your items. 

Why Less Packaging Is more 

You’ve probably experienced this to some degree. You go to the store, getting a package that’s wrapped in plastic that’s twice the size that it needs to be. 

Overpackaging is something that’s present in a lot of different sectors. While this is a minor occurrence at the surface level, it’s actually terrible for the planet. Here, we’re going to talk about overpackaging, and why you need to reduce this, not just for the environment, but also for your brand as well. 

What Overpackaging is 

Overpackaging is when you literally use too much packaging. This can include plastic, cardboard, bubble wrap, and the like. While the goal is product protection, the result is wasted resources and effort. 

It isn’t good for the environment, but it actually costs a lot more for people that are using this packaging. The customers are the ones that pass on this expense, so it can make products much more expensive for them. 

Why Reducing Overpackaging is needed for sustainability 

The bad impacts of overpackaging aren’t just that customers don’t like it, it actually affects society and the economy.

There are reasons why we’re looking to curtail this, and here they are. 

First, let’s talk about the waste of these resources.  It depletes the resources that we have, which includes paper, plastics, and even the energy that’s used to make this. through the making of this, transit, and the disposal, the excess packaging does lead to a larger production, and more costs in terms of transportation. It also jeopardizes these resources for future generations. That’s why businesses need to make sure that they have the right packaging, and then adopt better, more eco-friendly alternatives. 

Overpackaging also is bad for the environment.  Generating too much packaging actually pollutes the landfills we have, but also our oceans. This in turn harms the wildlife, and thereby damages the ecosystems. This decomposition of the packaging material is also far slower, and it leads to a much larger pollution of the environment, and a higher carbon footprint.  Making of this also takes a lot more water, energy, and even resources, which causes more greenhouse gasses to come out, and climate change too. That’s why we need to curb overpackaging, in order to safeguard the environment. 

The Economics of Overpackaging 

It also causes issues with the economics of society too. When you use too much packaging, you’re spending more, inflating the price not just for you, but your customers too.

An inefficient supply chain because you need more storage also adds to this.

This waste of resources also causes energy prices to skyrocket, and this wastefulness is going to cause the resources to be far less available, and the costs for the cleanup are going to negatively impact everything. 

In conclusion, in order to have a future, we need to stop over packaging. 

How to Fix this 

There are a few ways for you to fix this as a business. 

Some of them include: 

  • Eco friendly packaging that’s compostable, biodegradable, and further recycled to reduce the landfills and burdens 
  • Minimalism packaging to reduce the weight and size, and to eliminate any materials in excess, which will save on the costs of shipping and wastes 
  • Educating consumers by raising awareness of this, in order to show off the importance of packaging. Giving good labeling and design will inform the customers of the environmental perks of this, and the demand for more eco friendly types of alternatives 
  • Government regulations to put a curb on too much packaging, to help with reducing waste and to provide a green future. 

The Main Three Levels of Packaging 

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such. 

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have. 

Primary 

Primary packaging is literally what houses the product, and it’s what you’re seeing right before you. 

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging. 

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.

Secondary 

The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves. 

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels.  They usually have branding on this, and usually house the packages inside in order to keep them nestled together.  This makes transit much easier. 

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside. 

Tertiary 

The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products. 

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking. 

Know your Packaging 

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe. 

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons.  You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful. 

All about custom Tissue Paper 

Customized packaging is something that reflects the branding, creating more personalized experiences for customers and the like. With tissue paper being essential to packaging, you can bring the appeal with the right items. 

Here, we’ll go over why customized tissue paper is great for solutions, and also provides elements that are customizable, and really fun. 

Why it’s needed 

You may wonder why you need customized packaging paper. 

Well, here are some reasons to consider using this packaging paper within your strategy. 

  • It prevents damage. With dust, scratches and dirt on items totally ruining the experience of a shopper, this can look bad.  If you don’t use tissue paper, it can impact the overall product, and from there, bad reviews occur.  Keep that in mind, since if you want to prevent future damage, you’ll want to make sure that this is done. 
  • It looks better. Empty boxes without tissue paper look cheap and careless. If you have tissue paper in there, it shows that you care about the brand, and want to give better care to this. This in turn impacts and benefits the experience for this brand through the shopping process. 
  • It’s sustainable.  It’s better than plastic wrapping such as bubble or shrink wrap. This means that the packaging does have a higher, better carbon footprint. By choosing to utilize tissue paper, it’s a better choice for lowering this carbon footprint. 

The Options when Choosing Customized Tissue Paper 

There are a few different ways for you to utilize customize tissue paper, and here, we’ll give you an in-depth look: 

  • The brand logo.  This is something that’s incorporated directly into this tissue paper. With dyes, you can make sure that this logo is the initial thing that customers see whenever they open packages. Not only does this boast a better, higher quality, but it creates better customer loyalty. By incorporating the logo, you’ll increase the chances of remembering this brand whenever the person shops online. 
  • Color is another thing. If you want a more earthy, or rustic type of branding, you might go with black or brown types of tissue. If the brand is more tailored towards the fairer sex, you might choose purples, pinks, or even pastels.  Through the changing of this, it boosts the branding, communicating the brand’s message, and what they’re about 
  • The patterns you choose also are good for you to create a fun type of packaging. Swirls that are colorful, patterns of leaves, or even animal prints are a good option. This allows for packaging to be much more interesting, offering the brand a chance to stand out when compared to the other competitors out there. 

So yes, customized packaging isn’t just a nice little aesthetic benefit, it’s good for curating the branding you offer, bringing stronger, better impressions to customers too. 

The Alternatives to This 

If you like tissue paper, but it’s not the right choice for the packaging, there are plenty of different alternatives out there to try. Here, we’ll give you a couple of alternatives that come to this. 

  • Fabric bags that are for gifts. They communicate to customers a luxury feel, and they’re great to touch. They are also good for making sure products stay free of dust, clean, and also well-protected as well 
  • Kraft paper: this is a better option for holding the products, especially during the transit process, as they will hold and stay together nicely during all of this and are worth looking into if you’re trying to find a better alternative to tissue paper for packaging.