Monthly Archives: September 2023

Why Less Packaging Is more

You’ve probably experienced this to some degree. You go to the store, getting a package that’s wrapped in plastic that’s twice the size that it needs to be.

Overpackaging is something that’s present in a lot of different sectors. While this is a minor occurrence at the surface level, it’s actually terrible for the planet. Here, we’re going to talk about overpackaging, and why you need to reduce this, not just for the environment, but also for your brand as well.

What Overpackaging is

Overpackaging is when you literally use too much packaging. This can include plastic, cardboard, bubble wrap, and the like. While the goal is product protection, the result is wasted resources and effort.

It isn’t good for the environment, but it actually costs a lot more for people that are using this packaging. The customers are the ones that pass on this expense, so it can make products much more expensive for them.

Why Reducing Overpackaging is needed for sustainability

The bad impacts of overpackaging aren’t just that customers don’t like it, it actually affects society and the economy.

There are reasons why we’re looking to curtail this, and here they are.

First, let’s talk about the waste of these resources. It depletes the resources that we have, which includes paper, plastics, and even the energy that’s used to make this. through the making of this, transit, and the disposal, the excess packaging does lead to a larger production, and more costs in terms of transportation. It also jeopardizes these resources for future generations. That’s why businesses need to make sure that they have the right packaging, and then adopt better, more eco-friendly alternatives.

Overpackaging also is bad for the environment. Generating too much packaging actually pollutes the landfills we have, but also our oceans. This in turn harms the wildlife, and thereby damages the ecosystems. This decomposition of the packaging material is also far slower, and it leads to a much larger pollution of the environment, and a higher carbon footprint. Making of this also takes a lot more water, energy, and even resources, which causes more greenhouse gasses to come out, and climate change too. That’s why we need to curb overpackaging, in order to safeguard the environment.

The Economics of Overpackaging

It also causes issues with the economics of society too. When you use too much packaging, you’re spending more, inflating the price not just for you, but your customers too.

An inefficient supply chain because you need more storage also adds to this.

This waste of resources also causes energy prices to skyrocket, and this wastefulness is going to cause the resources to be far less available, and the costs for the cleanup are going to negatively impact everything.

In conclusion, in order to have a future, we need to stop over packaging.

How to Fix this

There are a few ways for you to fix this as a business.

Some of them include:

Eco friendly packaging that’s compostable, biodegradable, and further recycled to reduce the landfills and burdens
Minimalism packaging to reduce the weight and size, and to eliminate any materials in excess, which will save on the costs of shipping and wastes
Educating consumers by raising awareness of this, in order to show off the importance of packaging. Giving good labeling and design will inform the customers of the environmental perks of this, and the demand for more eco friendly types of alternatives
Government regulations to put a curb on too much packaging, to help with reducing waste and to provide a green future.

The Main Three Levels of Packaging

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such.

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have.

Primary

Primary packaging is literally what houses the product, and it’s what you’re seeing right before you.

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging.

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.

Secondary

The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves.

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels. They usually have branding on this, and usually house the packages inside in order to keep them nestled together. This makes transit much easier.

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside.

Tertiary

The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products.

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking.

Know your Packaging

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe.

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons. You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful.

All about custom Tissue Paper

Customized packaging is something that reflects the branding, creating more personalized experiences for customers and the like. With tissue paper being essential to packaging, you can bring the appeal with the right items.

Here, we’ll go over why customized tissue paper is great for solutions, and also provides elements that are customizable, and really fun.

Why it’s needed

You may wonder why you need customized packaging paper.

Well, here are some reasons to consider using this packaging paper within your strategy.

It prevents damage. With dust, scratches and dirt on items totally ruining the experience of a shopper, this can look bad. If you don’t use tissue paper, it can impact the overall product, and from there, bad reviews occur. Keep that in mind, since if you want to prevent future damage, you’ll want to make sure that this is done.
It looks better. Empty boxes without tissue paper look cheap and careless. If you have tissue paper in there, it shows that you care about the brand, and want to give better care to this. This in turn impacts and benefits the experience for this brand through the shopping process.
It’s sustainable. It’s better than plastic wrapping such as bubble or shrink wrap. This means that the packaging does have a higher, better carbon footprint. By choosing to utilize tissue paper, it’s a better choice for lowering this carbon footprint.

The Options when Choosing Customized Tissue Paper

There are a few different ways for you to utilize customize tissue paper, and here, we’ll give you an in-depth look:

The brand logo. This is something that’s incorporated directly into this tissue paper. With dyes, you can make sure that this logo is the initial thing that customers see whenever they open packages. Not only does this boast a better, higher quality, but it creates better customer loyalty. By incorporating the logo, you’ll increase the chances of remembering this brand whenever the person shops online.
Color is another thing. If you want a more earthy, or rustic type of branding, you might go with black or brown types of tissue. If the brand is more tailored towards the fairer sex, you might choose purples, pinks, or even pastels. Through the changing of this, it boosts the branding, communicating the brand’s message, and what they’re about
The patterns you choose also are good for you to create a fun type of packaging. Swirls that are colorful, patterns of leaves, or even animal prints are a good option. This allows for packaging to be much more interesting, offering the brand a chance to stand out when compared to the other competitors out there.

So yes, customized packaging isn’t just a nice little aesthetic benefit, it’s good for curating the branding you offer, bringing stronger, better impressions to customers too.

The Alternatives to This

If you like tissue paper, but it’s not the right choice for the packaging, there are plenty of different alternatives out there to try. Here, we’ll give you a couple of alternatives that come to this.

Fabric bags that are for gifts. They communicate to customers a luxury feel, and they’re great to touch. They are also good for making sure products stay free of dust, clean, and also well-protected as well
Kraft paper: this is a better option for holding the products, especially during the transit process, as they will hold and stay together nicely during all of this and are worth looking into if you’re trying to find a better alternative to tissue paper for packaging.

Disposing of Boxes

In our world, we get products all the time delivered to us, in our homes

Whether we’re getting another subscription box or dinner for the family, you need everything to be properly packaged and finally delivered so that the items arrive safe and in one piece.

Due to the rising ecommerce that’s going on, we’re getting more shipping boxes and cartons that are used to deliver. This provides a problem, especially in terms of a lot of cardboard just being left at home.

Unlike other kinds of packaging which normally contain plastic and the like, you can recycle paper and cardboard relatively easily.

Here, we’ll discuss the following:
– paper such as folding boxes

Corrugated boxes, including mailer boxes

Corrugated cardboard consists of thick and extra types of layered fiber that’s wavy and in between each of the sheets. They’re used primarily for shipping and moving as well.

Paperboard is a thinner type of cardboard due to the fibers being far too short for corrugated fibers, and in the process of recycling, they aren’t used for that. They’re primarily seen in cereals, beverages, boxes from bakeries, and lasso product boxes that are lighter in weight.

Recycling Cardboard

Recycling cardboard is very easy to do.

The first step is once you’ve got the boxes entered into the facility to recycle them, they are sorted, and further separated from other paper items, since cardboard is stronger, and may not be the same type of board as the others. They’re separated, sorted, and then, they shred the cardboard for later on.

Next, they pulp it, where they take the material that’s shredded, mixing it with water, in order to break down these fibers, and is used to create some new materials made of cardboard

Filtering is the third step, where you separate the waste that’s leftover, including tape, ink, even staples. You want to make sure that this is all taken out so that they’re bonded together. This protects each of the products made of cardboard and is further created at the end of the day.

Next, they want to add some more water, in order to stir and press these together to create the ideal type of consistency for the products that are being made. Cardboard does require different kinds of regimens, so the length utilized for this process along with the added chemicals does vary.

The last step is that you roll and dry this, where you roll out the paper, and then dry this, and then, it makes brown paper, which creates a new cardboard or paper product.

Tips to Recycle Better

There are a few ways to make recycling easier for you, which we’ll go over here.

First, you want to flatten the cardboard prior to making sure that you send this. you want to flatten it, ensuring that there’s nothing else added to this. you want to make sure there’s no plastic within the box, or outside of the box. This can prevent the recycling center from taking it, and it ends up getting thrown in the waste. If you notice labels and tape that are on there, consider leaving them or removing them, depending on the type of material.

Another thing is to make sure that you have boxes which are dry and cleaned so that they don’t get contaminated. You don’t want to ruin the integrity of the packaging, since some recycling centers will then throw these away, since cardboard that’s wet is very hard to recycle.

Try to separate out the boxes that are oily and wet, and only have the dry ones together.