Tag Archives: Green Packaging

Sustainable Packaging for Cosmetics: how to Ensure that you’re Ecofriendly and Luxury 

One thing that the cosmetics industry is focusing on these days is being eco-friendly. Considered to be a more luxurious type of packaging, this might be something that’s challenging for the average packaging person.

Well fear not, because here, we’ll go over how to make your beauty packaging sustainable, and what sorts of unique types of packaging methods that you will enjoy as well. 

Recyclable Materials 

One thing that’s perfect for luxury packaging is materials that are recyclable.

These can be cardboard or corrugated board, or even just some bioplastic or plastic packaging that can be reused. Various tubes that are made of glass are considered recyclable packaging.

This is one of the packaging options for cosmetics that people love. Why? Because it’s so easy to do.   with recyclable packaging, customers can dispose of it.   There is the challenge of getting them to do it, but if you provide instructions, chances are they’ll do it without being told. 

Refillable Containers 

Another unique one is refillable packaging.

This is packaging that, once they’re done, can be taken to be refilled again. Some lipstick brands, for instance, do this.

The great thing for customers is that they save money, because they’re not buying refills. But it’s more than that. It’s sustainable and easy for one to use. 

Some luxury brands may not like this one because it isn’t as posh. However, creating a vibe that is eco friendly for this is actually a good way to sell it, because people will feel less guilty if they’re refilling this.

Going Minimal 

Minimalistic designs are also very common on luxury packaging, especially cosmetics.

A lot of white space, modernistic fonts that are definitely simple and easy to enjoy, and also using the least amount of packaging for the item are common types.   There’s no excessive void fill or needing twenty different boxes for a skincare item. It’s all just there, and uses the minimum.

Some brands capitalize on this because it saves on costs. One might think minimalism doesn’t work for luxury items, but it sure does.   It can offer a more posh look.

With the right colors, it gives off the vibes of providing the customer with the ultimate experience, and it will in turn, create the ideal situation for tons of customers, and give them exactly the type of experience they wish to have.

You want to make sure with it, you have a premium feel to it, while also attracting some eco conscious customers, which we’ll go over next. 

Aesthetics with the Environment 

The biggest factor with sustainable packaging is making sure that the aesthetics and the environmental considerations are both in place. 

Luxury packaging is supposed to feel premium.  People want this, so they will definitely enjoy some luxury cosmetics that are in a glass jar, with minimal printed on it.  using a bit less void fill than you usually would also is a great thing to do, since it shows you’re not wasteful. 

You want to make sure when you do this, you’re also looking at the costs of packaging. Some packaging is very expensive if you’re not careful.   You end up spending a lot more on it, and it might be hard to reach the profit margins.

When designing this, think of all of these factors. With more and more companies using eco friendly packaging solutions, it’s easier to make this work these days, and you’ll be able to create emerging design trends not just within the beauty industry now, but in the future, and with everything in place. 

Why Use Eco Friendly Packaging for ecommerce Solutions 

With ecommerce still growing in tons of places, you’ve got to keep up with the trends. There’s a lot of shopping happening online, and these products are something that online retailers have started to focus on.

The packaging waste is growing, and many times, it’s not sourced sustainably. New trees get felled, and a lot of it ends up in the landfill.

With consumers becoming more aware of the environmental impact that’s coming, they want the businesses they work with to step up and make their packaging sustainable for everyone. That’s why here, we’ll go over why you should use it, and some of the ways to encourage sustainable packaging in your ecommerce business. 

What eco friendly packaging is 

Do you ever get packages that are more air than product? A lot of online retailers are guilty of this, especially if they are trying to protect something small inside.

Green packaging, otherwise known as eco friendly packaging, pushes back against the disposable traditional methods of shipment. With over half of the plastic produced only used once before it’s thrown away, something does have to give. 

Rather than using a plastic that’s single use and won’t degrade, or boxes that are far too large compared to the item inside, this eco friendly packaging does focus on the minimization of waste, and also prioritizing the recyclable and reusable materials, with far fewer toxins. 

There’s a ton of different options, so businesses of all kinds can utilize green packaging in order to maintain their branding. 

The Best alternatives 

Here, we’ll go over the top alternatives to non-biodegradable packaging and giant boxes that are used. Adding these will help with ensuring you’re getting the most from your packaging products: 

  • Biodegradable starch-based packing peanuts. With normal packing peanuts made from Styrofoam and taking 500 years to break down, something needed to change. Enter the starch-based peanuts, all with a protective type of power that’s like the regular Styrofoam ones. They are able to dissolve in minutes and minimize the overall environmental impact. 
  • Biodegradable plastic: this is plastic that will break down, compared to the single-use ones. We already have a ton of plastic for every three tons of various fish out there. While it might cost more, it does reduce the waste, and your customers swill like it more. 
  • Natural Fabrics: you can use natural fabrics such as burlaps and cotton to wrap around the items. These are cheap, protect most items that aren’t fragile, and also will be much better for the environment than more expensive alternatives. 
  • Reusable paper envelopes: paper and cardboard are easy to recycle, but these are good for reducing the material waste that you use, and it does decrease the shipping costs and the cardboard waste. It’s good as well if you have an item that needs to be sent back and exchanged too, saving everyone money.
  • Reusable packaging: boxes that can be used to create a cat tree or a doll house are examples of this. rather than throwing it away, it gets new life.  There’s tons of different options and are ideal for rebranding to better styles. 

The Challenges with this 

Sustainable packaging is great, and there’s tons of benefits. After all, you’re getting packaging that’s great for the environment and also makes your customers happy.

Your biggest challenge will be costs and sourcing. Look around, and you’ll find providers that are sustainable and friendly to the environment. Do your research and take it upon yourself to find the right packaging today. You won’t’ regret it, and you’ll love the results.