Tag Archives: packaging materials

The Main Three Levels of Packaging 

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such. 

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have. 

Primary 

Primary packaging is literally what houses the product, and it’s what you’re seeing right before you. 

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging. 

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.

Secondary 

The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves. 

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels.  They usually have branding on this, and usually house the packages inside in order to keep them nestled together.  This makes transit much easier. 

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside. 

Tertiary 

The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products. 

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking. 

Know your Packaging 

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe. 

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons.  You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful. 

All about custom Tissue Paper 

Customized packaging is something that reflects the branding, creating more personalized experiences for customers and the like. With tissue paper being essential to packaging, you can bring the appeal with the right items. 

Here, we’ll go over why customized tissue paper is great for solutions, and also provides elements that are customizable, and really fun. 

Why it’s needed 

You may wonder why you need customized packaging paper. 

Well, here are some reasons to consider using this packaging paper within your strategy. 

  • It prevents damage. With dust, scratches and dirt on items totally ruining the experience of a shopper, this can look bad.  If you don’t use tissue paper, it can impact the overall product, and from there, bad reviews occur.  Keep that in mind, since if you want to prevent future damage, you’ll want to make sure that this is done. 
  • It looks better. Empty boxes without tissue paper look cheap and careless. If you have tissue paper in there, it shows that you care about the brand, and want to give better care to this. This in turn impacts and benefits the experience for this brand through the shopping process. 
  • It’s sustainable.  It’s better than plastic wrapping such as bubble or shrink wrap. This means that the packaging does have a higher, better carbon footprint. By choosing to utilize tissue paper, it’s a better choice for lowering this carbon footprint. 

The Options when Choosing Customized Tissue Paper 

There are a few different ways for you to utilize customize tissue paper, and here, we’ll give you an in-depth look: 

  • The brand logo.  This is something that’s incorporated directly into this tissue paper. With dyes, you can make sure that this logo is the initial thing that customers see whenever they open packages. Not only does this boast a better, higher quality, but it creates better customer loyalty. By incorporating the logo, you’ll increase the chances of remembering this brand whenever the person shops online. 
  • Color is another thing. If you want a more earthy, or rustic type of branding, you might go with black or brown types of tissue. If the brand is more tailored towards the fairer sex, you might choose purples, pinks, or even pastels.  Through the changing of this, it boosts the branding, communicating the brand’s message, and what they’re about 
  • The patterns you choose also are good for you to create a fun type of packaging. Swirls that are colorful, patterns of leaves, or even animal prints are a good option. This allows for packaging to be much more interesting, offering the brand a chance to stand out when compared to the other competitors out there. 

So yes, customized packaging isn’t just a nice little aesthetic benefit, it’s good for curating the branding you offer, bringing stronger, better impressions to customers too. 

The Alternatives to This 

If you like tissue paper, but it’s not the right choice for the packaging, there are plenty of different alternatives out there to try. Here, we’ll give you a couple of alternatives that come to this. 

  • Fabric bags that are for gifts. They communicate to customers a luxury feel, and they’re great to touch. They are also good for making sure products stay free of dust, clean, and also well-protected as well 
  • Kraft paper: this is a better option for holding the products, especially during the transit process, as they will hold and stay together nicely during all of this and are worth looking into if you’re trying to find a better alternative to tissue paper for packaging. 

The Costs of Packaging 

When you’re looking to budget out your packaging, you should also look at the options that you have. Custom packaging is something that’s become super popular, but that doesn’t mean that it has to completely destroy your wallet. 

It’s important to make sure that this is part of the costs of your product. With about 10-40% of the price of packaging being what people spend on this, it can definitely cost a lot. Here are some factors that you may want to consider when you’re choosing packaging, and how you can prevent this from totally wrecking your budget down the road. 

Fixed Vs. Varied Costs 

Fixed costs are going to be what the manufacturer will charge no matter how much you’re going to be printing. 

These include: 

  • The setup of the machinery 
  • The printing plate costs for flexo and litho printing 
  • The mound costs for foil stamping, die cutting, embossing, and other types of means 
  • The costs for renting if you don’t have the equipment 

This ratio is usually based on the units that are produced, based on the type of options and the volume that’s there. 

Now the varied costs include those that change over a period of time. larger volumes tend to have a larger cost of variation. 

These costs include: 

  • The costs of the materials 
  • The production wages for those making it. 
  • The lamination and ink. 
  • The shipping costs 

The costs that are fixed and the costs that are varied are what come together to make the packaging. 

While there are simplistic ways that come with this, most of the time, fixed costs can definitely make up a lot of the costs, especially if you don’t have too much variation.

Scaling Economies 

Have you ever noticed that suppliers give you prices that are lower when you have more items, and a lower volume means a higher cost. This is because of the scale economy that goes with this. 

The scale reduces the costs of this, since the fixed cost is spread through more and more units that are there. 

So let’s say that you are going to have 100 different units printed.  Maybe your cost is $1 for every unit. But let’s say you 10X that, and then, it’s 1000 units. This will then cost about 10 cents for every single one. 

If you ignore the variable costs, you will see that the 1000 units does mean that it costs lower. 

Now, let’s say that we take this, and you also factor in the variable costs too, which may still be the same, but the fixed cost is lower, as it’s spread out. 

While it may seem a little bit textbook, the variable costs do change, as the more production means that it’s more efficient. Yes, you’re saving money if you purchase more. 

This also allows for your brand to use the cost that’s reduced into other types of functions, or even step this up, with the way that the printing is included, or the other packaging materials that offer a competitive advantage for the business. 

There is also the factor of the returns that are there, which means that when you increase the volume within the short run, it gets the optimal capacity. Before this, it meant smaller price increases. However, when it’s done optimally, it starts to even out. 

This is helpful for you to learn, because it can play a major part in the packaging that you put together, the state of your packaging needs, and also lets you get a full feel for the type of result that you want to get from this.