Looking to create the ideal packaging this holiday season? You’re not alone. Packaging is made to make the thing look better for customers and increase their interest. There are tons of packaging that you can look at too, including paperboard, boxes, mailers, tubes, and a whole lot more. Packaging is a way to look different for companies during the holiday season, communicating the package contents, the volume of this, and really get the festive feelings going. The right packaging is great, and there are a lot of great printed kinds of packaging that’ll help to celebrate the season and impress those around you.
First, find the Prints and the Budget
Your first step, when designing holiday packaging, is to find the ideal image for your product, and how you’d like to print it. Some packaging looks good with it on there, others may look better with the packaging being more holiday themed.
You also need to look at the budget too. Your budget may include the amount allocated to the custom packaging, the cost for a unit of this, how complex it is, and the like. Make sure that you fully clarify all of these before you set the number and order anything, as it’ll help you get the most that you can from this.
Look at Your Products
You also need to look at the types of products that you’re selling and consider their packaging too. We mean any sorts of small items that you are going to be selling. For instance, let’s take cosmetics.You can sell these in the normal packaging, but if you’re looking to create sleeves that do fit over this, it can help to boost the way that this looks. You may want to consider different kinds of packaging though, and unique boxes and the like.
This is a great way to improve the exclusivity of the product. If you’ve got holiday collections, you need to have exclusive packaging for this.
Types of Boxes
So you’ve also got the boxes to factor in as well. Mailer boxes are a good base point if you’re someone who doesn’t want to spend too much, but also would like something that looks good. Have a bit more money in the budget? Consider rigid boxes. They even come with lids too, and they also come in unique kinds. This is much more premium, compared to the other kinds of packaging, so it’s best if you make sure that you consider this for any luxury products.
You can also look at different additives that you want on this. For instance, do you want something that’s got a unique shape? Maybe some magnetic locking on this? Or maybe, inserts that are made of foam.
These are much more high-end, but for the big tag products, you’ll want this.
Finally, create it
Finally, you want to just create the box. Follow the composition basics that go into this. You’ll want to balance images with figures to create better symmetry within the designs, and also, you’ll want to look at colors too. Contrasting colors make it look better. For different colors, this is much more appealing visually.
Artwork and designs are some of the biggest parts of this, especially when creating the holiday packaging. To make stuff stand out and offer the right connection, make sure that you mix all of these together in a unique way.
Master this, and you’ll create holiday packaging that really shines, and you’ll get customers who will want more and more from you, and want to get extra packages, even outside of the holidays.