AR or augmented reality, is a new sort of tech that can really take your packaging to new heights. It provides the user with an enhanced customer experience, including ways to envision using the item, various other tools that help a customer connect with the packaging,and tutorials and other types of unique information.
Here, we’ll go over AR and the role in packaging, and why, through this type of packaging experience, you’ll definitely create a fun, unique experience that all customers will enjoy.
What AR Packaging Entails
AR, or augmented reality, is a way to bend reality through the usage of tech, in order to enhance the user experience.
These include allowing customers to have interactive product information that will really make it shine. Tutorials as well are another one, which users can do off their phone or other tech, adding an enhanced experience.
Some AR packaging also offers games and other fun activities. For instance, when you buy certain stuff you’ll get a code, and then you can open up a tab with a game involving the product. Some as well might offer unique ways to see how the product will look on your face, hair and body using the power of tech.
Games and AR are enhancing the reality of experiences, building a fun and unique sort of means to really shape the world around you.
Why AR Packaging
AR packaging is one of the best ways to ensure that you’re getting the information from the product that you want. For example, if you really like a certain hair care brand, AR can give you a unique website, telling you about the brand story. This can engage the customers that you have, as they’ll be quite excited to learn more about the people around them.
This in turn does enhance the brand loyalty. Lots of customers like to have brands that are more human-like, and through this, they’ll be able to learn about the people behind their favorite items, building a unique connection that will surely be great to enjoy.
Problems with AR
The thing with AR, is that it is a cool new piece of tech, but it’s also again, a new piece of tech. This means that you’re going to jump in, and you will have to figure out the costs of everything. It’s not cheap to implement yet, but there’s definitely a lot of room for improvement and unique additions to this world. it does require you to have a bit of an upfront cost.
The second thing is that it can be hard to integrate into all pieces of tech. Again, it’s new, so you’ll definitely run into this challenge. Hence, it’s imperative that you’re able to make sure that you have the right sort of packaging that you can, and also are ready to integrate this effectively.
Overall, to put this in, you want to consider the different means. For one, think of how you wish to interact with customers. Is it a tutorial? Or is it possibly offering fun ways to use the product. Write that down, and then work with a tech and packaging experience to help you with this. you’ll be able to use it, and then make sure it’s user-friendly, so that customers will interact with it, and connect.
Overall, you want to make sure that the packaging fits this. AR is a new and fun type of packaging addition, but it isn’t necessary. However, if you’re looking for more ways to stand out, you can, through the power of your packaging integration tools.