Tag Archives: packaging

How to Make the Perfect Holiday Packaging 

Looking to create the ideal packaging this holiday season?  You’re not alone. Packaging is made to make the thing look better for customers and increase their interest. There are tons of packaging that you can look at too, including paperboard, boxes, mailers, tubes, and a whole lot more. Packaging is a way to look different for companies during the holiday season, communicating the package contents, the volume of this, and really get the festive feelings going. The right packaging is great, and there are a lot of great printed kinds of packaging that’ll help to celebrate the season and impress those around you. 

First, find the Prints and the Budget 

Your first step, when designing holiday packaging, is to find the ideal image for your product, and how you’d like to print it. Some packaging looks good with it on there, others may look better with the packaging being more holiday themed.

You also need to look at the budget too. Your budget may include the amount allocated to the custom packaging, the cost for a unit of this, how complex it is, and the like. Make sure that you fully clarify all of these before you set the number and order anything, as it’ll help you get the most that you can from this. 

Look at Your Products 

You also need to look at the types of products that you’re selling and consider their packaging too. We mean any sorts of small items that you are going to be selling. For instance, let’s take cosmetics.You can sell these in the normal packaging, but if you’re looking to create sleeves that do fit over this, it can help to boost the way that this looks. You may want to consider different kinds of packaging though, and unique boxes and the like. 

This is a great way to improve the exclusivity of the product. If you’ve got holiday collections, you need to have exclusive packaging for this. 

Types of Boxes 

So you’ve also got the boxes to factor in as well. Mailer boxes are a good base point if you’re someone who doesn’t want to spend too much, but also would like something that looks good. Have a bit more money in the budget? Consider rigid boxes. They even come with lids too, and they also come in unique kinds. This is much more premium, compared to the other kinds of packaging, so it’s best if you make sure that you consider this for any luxury products. 

You can also look at different additives that you want on this. For instance, do you want something that’s got a unique shape? Maybe some magnetic locking on this? Or maybe, inserts that are made of foam.

These are much more high-end, but for the big tag products, you’ll want this. 

Finally, create it 

Finally, you want to just create the box. Follow the composition basics that go into this. You’ll want to balance images with figures to create better symmetry within the designs, and also, you’ll want to look at colors too. Contrasting colors make it look better. For different colors, this is much more appealing visually.

Artwork and designs are some of the biggest parts of this, especially when creating the holiday packaging. To make stuff stand out and offer the right connection, make sure that you mix all of these together in a unique way.

Master this, and you’ll create holiday packaging that really shines, and you’ll get customers who will want more and more from you, and want to get extra packages, even outside of the holidays. 

The Costs of Packaging 

When you’re looking to budget out your packaging, you should also look at the options that you have. Custom packaging is something that’s become super popular, but that doesn’t mean that it has to completely destroy your wallet. 

It’s important to make sure that this is part of the costs of your product. With about 10-40% of the price of packaging being what people spend on this, it can definitely cost a lot. Here are some factors that you may want to consider when you’re choosing packaging, and how you can prevent this from totally wrecking your budget down the road. 

Fixed Vs. Varied Costs 

Fixed costs are going to be what the manufacturer will charge no matter how much you’re going to be printing. 

These include: 

  • The setup of the machinery 
  • The printing plate costs for flexo and litho printing 
  • The mound costs for foil stamping, die cutting, embossing, and other types of means 
  • The costs for renting if you don’t have the equipment 

This ratio is usually based on the units that are produced, based on the type of options and the volume that’s there. 

Now the varied costs include those that change over a period of time. larger volumes tend to have a larger cost of variation. 

These costs include: 

  • The costs of the materials 
  • The production wages for those making it. 
  • The lamination and ink. 
  • The shipping costs 

The costs that are fixed and the costs that are varied are what come together to make the packaging. 

While there are simplistic ways that come with this, most of the time, fixed costs can definitely make up a lot of the costs, especially if you don’t have too much variation.

Scaling Economies 

Have you ever noticed that suppliers give you prices that are lower when you have more items, and a lower volume means a higher cost. This is because of the scale economy that goes with this. 

The scale reduces the costs of this, since the fixed cost is spread through more and more units that are there. 

So let’s say that you are going to have 100 different units printed.  Maybe your cost is $1 for every unit. But let’s say you 10X that, and then, it’s 1000 units. This will then cost about 10 cents for every single one. 

If you ignore the variable costs, you will see that the 1000 units does mean that it costs lower. 

Now, let’s say that we take this, and you also factor in the variable costs too, which may still be the same, but the fixed cost is lower, as it’s spread out. 

While it may seem a little bit textbook, the variable costs do change, as the more production means that it’s more efficient. Yes, you’re saving money if you purchase more. 

This also allows for your brand to use the cost that’s reduced into other types of functions, or even step this up, with the way that the printing is included, or the other packaging materials that offer a competitive advantage for the business. 

There is also the factor of the returns that are there, which means that when you increase the volume within the short run, it gets the optimal capacity. Before this, it meant smaller price increases. However, when it’s done optimally, it starts to even out. 

This is helpful for you to learn, because it can play a major part in the packaging that you put together, the state of your packaging needs, and also lets you get a full feel for the type of result that you want to get from this. 

Why You should Use a Tape Dispenser 

Tape dispensers are a godsend for packaging for various reasons. They improve how efficient you are in all sorts of areas, and for a lot of businesses that are still growing, tape dispensers are the answer. Here, we’ll go over why you should invest in a tape dispenser now. 

The types 

There are tons of different types of tape dispensers, and each of them have a variety of functions. They include: 

  • A handheld tape dispenser which saves you money and literally just requires you to use your hand to dispense the tape. 
  • Pistol grip, which is great for wider tape rolls, and they can be up to a couple inches wide. 
  • Carton sealing dispensers, which are made from high-impact steel and plastic, which uses heat-treated blades and a roll-on sort of mechanism to seal your packaging. 
  • Definite length, which is one that’s good for accurate tape measurements, and this is great for ones that want something super accurate, as this is equipped with different controls, and it can dispense multiple rolls. 
  • Semi-automatic applicators, which are some of the most advanced, and they can dispense up to enough tape for 40 boxes a minute 

Obviously, there are a ton of different kinds, and there’s  a reason why you have a lot of different options for dispensing the tape that you have. 

Why Use a Tape Dispenser 

There are tons of benefits that come to this whenever you do use a tape dispenser. 

First and foremost, it increases your packaging speed, letting you get through a lot more packages in less time.  regardless of whether the dispenser is semi-automatic or automatic, this is one that’s definitely efficient for the packaging that you have. 

It also reduces the product waste that’s there.  Anyone who has used tape and scissors before knows that there is waste when you do it like this. But with a tape dispenser, this is one that also gets rid of the excess waste, and tape dispensers are great for higher packaging volumes. 

It’s also much more consistent. Regardless of the efficiency of an employee, they aren’t able to get it correct and consistent each time. with a tape dispenser, you’re able to be consistent, and really be able to hit the margins that you’re going for with each dispenser, making it easier for you. 

It’s also much better in the long haul too. 

Think about it, if you have consistent, accurate, and simple results on the regular, you’ll be able to save yourself some money over time. a tape dispenser offers you a chance, especially with the high-quality ones, to be consistent with it every single time. 

Instead of messing up the amount of tape that you use for this, a tape dispenser takes out the guesswork, and it takes out the inconsistency, and instead it will help you be able to easily and effectively create the perfect tape dispensers that’ll aid you and your business. 

With that said, not all tape dispensers are created equal. Some people may like to use tape dispensers that are big and bulky, which is fine if you have a lot of projects. If your projects are few and far between, you don’t need a big ol’ tape dispenser for this. 

With that said, look at all of the options that you have for tape dispensers, and see for yourself just what kind of tape dispenser you might need, and what will provide you with the exact needs that you have for this sort of product packaging as well, and help you seal your boxes too. 

Why Get Packaging Now 

If you’re looking to figure out whether or not buying packaging is good to do right now, the short answer is yes. This is something that should’ve been purchased otherwise. While it may seem lie you can’t, cause you can’t turn back time, but buying packaging at the last minute is not something that’s encouraged by many. 

This isn’t just a bad idea, it’s a costly one, as this is one that causes a ton of headaches that you don’t want. Plus, if you’re struggling to get things sent out, the last thing you want is some packaging to not be there. We’ll go over why this is important now, and also the best ways to buy in our current world. 

Why buy it Now? 

If you’ve been living under a rock, you probably haven’t heard of the supply chain and labor shortages. But for most of us, we know about all the shortages, the conflict that is happening internationally, and a sea of other issues.  The packaging that you need for the future should be grabbed today. 

This is something that may seem like a bold claim, or just a cheesy marketing tactic, but that isn’t the case. You should get the packaging that you need for the future today, up to about 12 months or so. 

The reason for This 

The pandemic, the war with Ukraine, and other black swan events have been causing a lot of problems with the materials and machinery that is needed. In many cases, the supplies and equipment that you need have a ton of lead times which can impact when you get it. That’s why, you need to buy the materials that you need today, and this is something that prevents it from getting off weeks, even months too late.  So what are the factors that are causing all of this. 

The availability of packaging and the materials for packaging are important. This is one that’s become a major snafu due to the major material shortages, and right now, the current machinery has practically no availability. The demand for this is starting to increase, but if you get the future purchases done now, you can avoid paying the premium prices down the road. 

How do you know what’s availible though? Well, talking to someone to help you with this can help you find alternatives if there is nothing, or where to buy the actual packaging that you may need. 

The second thing is the lead times. While the materials and machinery may have lead times that seem normal, some items are so out of stock that it can take up to 13 months to get these. But if you talk to someone to help you find the right packaging that you need, you can get the best packaging based off the lead times and the feedback that’s there to ensure when you’re ready for this. Ignoring this does impact the ability to get items when you absolutely need them. 

Before Buying 

With that of course, you should also make sure to ask questions about the machinery used for packaging and get all of the information that you need right away to make the purchase possible. 

Plenty of people benefit from this, and there are a lot of great ways to find packaging ahead of time. lots of times, the right packaging is there, you just have to go and look for it. With that said, if you think that there is a chance that something is going to be out of stock, then you should make sure to get it to them sooner than later. 

Proper Packaging to Use in Our Current Climate 

There are many challenges in the current world, and even sustaining proper packaging especially with disruptions, it’s been quite the challenge. Plus, managing the materials and packaging has only grown harder than ever. 

The supply Chain issues 

There were already issues with your supply chain before all of this, and with continuous conflicts, it’s something that you definitely will want to look at, and it’s going to only get worse before it gets better. 

Planning this does require an approach to this, and the supply chains will only get worse as more and more unintended incidents and consequences happen as a result of the war, pandemic, and also the ongoing disruptions of the petroleum industry. 

Material shortages 

Most current vendors have certain clients that support them, and when supply chain issues happen, getting it from the vendors is a challenge, and many times, they either don’t have enough, or they have to charge more, and it’s a challenge for plenty of people, in order to serve the clients that are there. 

Many vendors are turning to different vendors as well to help with this, and even inventory is different from what it was even a couple of years back. So how do you calculate all of this, especially with the current climate. 

How to calculate current inventory 

The best thing to do, is to do a little bit of calculating, and math problems to help with this. 

The formula is something that you should keep on hand, in order to keep your business running as you should. 

The formula is as follows: 

The demand daily +the safety Stock x lead time = the packaging minimum materials that are needed, and that inventory level. This formula is something that helps you see just how much you need in order to get ahead, at least for the next 30 days. 

It’s important though, that with the current packaging needs, you also multiply this by 1.5.  for example, taking all of this and say it comes out to 3000 widgets, you want that number to be 4500 instead of an extra buffer. This lets you continue to be in business even if your local suppliers are a little bit slow with those lead times. 

There are other components that you also need to look at too, critical aspects of items that you can’t fully empty your stock of. 

Looking at the critical 

You want to make sure that you know the critical aspects of packaging. That means, if something is ran out, it will shut down everything, and you can’t work. You want to make sure that you have double of these critical components, in the even that there are inventory snags. 

This can cause issues with space at your warehouse, but with all of this, you can get about 2x the time for leads to ensure the abundance of this. 

It’s important to make sure that you do factor in space, which does become an issue, but also think about it, this can make a difference between your business working, and your business having to shut down. 

You also want to add in other waste factors, and also look at continued supply chain and labor issues. You also may find that the goods quality is going down, and you’ll want to factor that into the calculations at hand in order to compensate all of this. 

Keeping ourselves informed of all of this is incredibly important, and with this, you’ll be able to prepare your supplies for any problems that may get in your way as well.