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The Main Three Levels of Packaging

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such.

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have.

Primary

Primary packaging is literally what houses the product, and it’s what you’re seeing right before you.

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging.

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.

Secondary

The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves.

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels. They usually have branding on this, and usually house the packages inside in order to keep them nestled together. This makes transit much easier.

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside.

Tertiary

The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products.

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking.

Know your Packaging

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe.

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons. You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful.

Mandatory Information for Food Packaging

The EU recently put in regulations on a European level to decide the mandatory information to be on food packaging of the products. What are they? Well, here, we’ll go over the food packaging that needs to be printed, and why each must be there.

The Physical Product Form

This is a product specification that discusses the state of the product. For instance, if the product is frozen, powdered, or concentrated.

Table of nutritional Information

Another thing that needs to be on there is the nutritional information table, which indicates the amount of calories in the product, along with the nutrients that sit within this product. Calories, fats, carbs, fibers, protein, and salt also must be included. They all need to be expressed on a per 100 grams or 100 milliliters of this product or based on a specified portion.

Nutritional tables also need to be easy to see, and usually sit on the back part of the packaging, since the front is usually used for promotional purposes.

Vegetable Fat and Allergens

Along with the ingredients list in a lowered weight order, there are also lists for the allergens that must be in the product. For instance, gluten, nuts, eggs, and milk are commonly added. They also may highlight each of these allergens in a different font, size, or even a color so consumers can see this and realize it contains an allergen before consuming.

They also might specify the types of oils, or vegetable fats that get used in this. For example, palm oil, olive oil, hydrogenated fats, sunflower oils, and the like usually gets added. Most of the time, vegetable oils won’t do enough. Some companies, however, do bypass this legal vacuum and didn’t specify the exact vegetable oils that were used, so it hid that there was a chance they were using cheap, or bad ingredients. For example, palm oil and rapeseed oil were two common ones, and they usually were not included.

Size of the Font

The characters that get used for a lot of the food information needs to minimally be 1.2 millimeters, and usually the characters get printed in a lower case. For a smaller package, minimally, it must be .9 mm.

Date of Expiration

You also need to include the expiration date, especially on products that are very perishable, and usually, they precede it with the words “best if used by” so that the date that’s specified there talk about the best case for the product to be used.

Some products can handle a longer period of usage, and usually, that says “best before” instead. That means that they can have this past that use date, without endangering themselves, especially in terms of health. However, there may be small changes in the health of a person if they use this after the expiration date.

Storage conditions and the Usage Terms

The person also needs to indicate on tehri products the best ways to store this. For instance, if it says to stay away from heat, or in a place that’s cool and dry, they must indicate such.

Address and Origin country

Finally, you need to make sure that you have the address of the company, and optionally, the production plant addresses.

If there are certain products that have specific origins for their countries, you also want to make sure that you include this.

Finally, everything must be written in languages that people are able to understand, especially in the EU. For instance, they will make sure that you have the same packaging that’s distributed to each of the different customers in various countries too.

The Biggest Packaging In the World

We really want to tell you about something big, like really big. This big part is the biggest packaging that you can get.

Here, we’ll talk about why this is really important. There are a couple of reasons for this. The first is that they do contain products, and a lot of times, big packaging gives you a chance to offer both aesthetics and functionality. This is a great form of advertising too, and it’s something that’s partially why it’s really good for ensuring that you have the right packaging size.

When it happens, for instance, some of them might even break world records, or even similar records out there.

The other reason why some people might use this is to communicate, as it does provide a unique, compelling reason and purpose for you to have the item. This is because it’s used in a variety of cases as a guerilla marketing campaign. This is because it does show the purpose of the item, and also shows how exciting and fun these new packaging experiences can be too.

Making a large package is very eye-catching, along with being emotional for a lot of cases. It’s something that works on a smaller type of scale too. It also incorporates the surprise effect, this is one that does leave the market that you wish to have on the customers, a memory of what’s to come. In some cases, the memory might be so ingrained and important that the product might even go viral in some cases.

You want to make products unforgettable, and a big package will do just that.

So what are some examples? Well, Thornton, a candy company, had a “moments” collection for their chocolates. This was a huge box of chocolates inside. It shows to others that it’s okay to share the moment.

There are also cereal companies that love to use this for a reason. Honey Bunches of Oats, a healthy cereal that a lot of people love, is one example of this. This is a marketing campaign where they used a huge box, showing the importance of a balanced breakfast, while also creating a very profound effect through the use of the packaging that they offer. It was miraculous, and quite beautiful as well, a real winner for you.

Then there’s amazon. We know Amazon because of their delivery services, highlighting a two-day delivery or even sooner in a lot of places. With this delivery box, you’ll see amazon coming from a mile away, or sometimes even further. They used a marketing campaign where they put the box on a big truck, to showcase how fast they work, and how important they are.

With big packaging, you can create an effect. While the world is going more minimal with their packaging, for packaging showcases, it’s best to consider going big with them, as they can create an effect.

The one downside is that they may be purely for cosmetic purposes only, to the point where it might not be usable for you in a lot of cases. But, with the newest additions to the realm of packaging, there are now more ways than ever for you to get everything that you need to.

When choosing the right packaging, and choosing the ideal state of packaging, you want to have a box, and one that’s quite beautiful, for your packaging needs. You’ll be able to, with this packaging, highlight and create the best results possible. Through this, you’ll be able to craft and enjoy packaging that really stands out and appeals to others.

What to Know about Cardboard Packaging

If you’re someone who is familiar with cardboard, you’re probably wondering a few things about it. Here are some unique tidbits you might not know about when you’re considering cardboard packaging.

It was an Accident to make

This was something that was discovered back in 1879, when an employee started to notice that the printing rule was far too great, and he ended up cutting thousands of seed bags rather than folding them.

Instead of throwing these away to stop the production, the owner, a man named Robert Gair, realized that by changing the blade height, he was able to achieve a result that was far different.

After that, he realized that cutting and folding the cardboard created a box that was prefabricated.

Before this point, making a box required some money and time, and the primary reason for this was to craft some luxury products. Because of Fait, these boxes were produced in series, and thereby made them cheaper.

He then patented during the same year the machine that manufactured boxes that were foldable. He moved the headquarters over to Dumbo, created a method to serialize the production of this, and then, provided these containers to Nabisco and Kellogg for them to use commercially.

Cardboard Boxes are Inside Out

This was something else that was discovered. In a recent TikTok viral video, it showed how the current cereal box is sealed easily, and quickly too. In 1950, Kellogg’s was one of the first companies to eliminate the use of wooden boxes, and they moved to a far more convenient and way cheaper cardboard box to distribute on a larger scale.

Cardboard Packaging Creates Emotions and expectations

Almost everyone does agree that the tearing and the unwrapping of boxes is exciting. One of the most popular things is unboxing. Why is that? Well, since they’re much bigger and take a bit to open, these boxes create expectation and interest.

This idea that’s further decided by promotion along with advertisement, oftentimes cardboard lets you print out some logos, designs that are attractive, and various product information without a ton of effort. For buyers, packaging that’s designed well protects the items, and from there, allows you to determine both the success, and the reputation that the brand offers.

Cardboard is Creative

For children, cardboard is very creative, as they can make spaceships, race cards, even submarines in this. some studies have discovered that children are able to create and communicate better through the use of these boxes.

Manipulating these materials refines the senses on a physical level, further raises questions, and offers them a chance to think in creative, more innovative ways. Building different toys in cardboard and wood also increases the awareness a person has for themselves, and the objects that popular this spatial dimension around where you are, so it’s good for them to learn spatial awareness through this.

Cardboard is Art

There is actually a museum that actually does trace the history of cardboard, and it showcases the history of cardboard that’s there. It’s something that showcases the boxes that were used in order to transport silkworm and moth eggs, and also illustrates the more modern usages of cardboard as well. This is something that’s located in France, which might be cool if you’re dropping into the area and need something to do in between seeing the Mona Lisa and everything else that’s there.

A lot of packaging benefits from cardboard, and here, we went over some of the cool aspects of cardboard, and why it’s a great product to use as well. ‘

How to Avoid Shipping Mistakes

Shipping is fun, but it’s also one that can be a bit stressful. It also can be expensive when you try to handle the service levels, and other changes of accessories.

Here are different tips to help you avoid these shipping mistakes that are all too common.

Let Customers Choose

Did you know that you can leave it to the customer to determine when it’ll be there. Some want it super-fast. Others are willing to wait a little bit. It actually was something that some customers wanted, but others are fine with up to seven days. Not as many will pay more for shipping.

Offer different options, so that they can choose whether they want this to be there fast, or if they want to save some money.

Listen to your Customers

Customers will give feedback on the packaging, and it’s up to you to listen.

If there are complaints about the dimes for delivery, it’s up to you to choose better, and sometimes a bit pricier, shipping options.

If they’re amazed and happy, that means you’re not dropping the ball, and subverting their expectations, offering better customer satisfaction. You can also use shipping options that are a little slower too.

Use Correct Packaging

This is very important because this is what protects the contents inside and is what builds the image of the brand. It also determines how carriers are going to charge you.

Use the right packaging. Don’t try to skimp and save money by shipping stuff in boxes clearly too small, or without any bubble wrap. You should use a box that’s new, with up to two inches of various cushioning.

The packaging is vital, as this is what will protect your product, build the brand image, identity, and also determine the carrier charges.

You want to use the ideal packaging for this. don’t just try to skimp on by, and don’t try to ship anything without any protection such as bubble wrap. Keep a couple inches of cushioning there to protect the goodies.

Don’t Guess the Shipping

This is something that some companies do. They’ll try to get packages out, and then, you run out of the box to use for this. you’ll then get another box, but then it’s larger than the regular. You can use the item and then get it out, but the problem is, you’re now paying a bit more to ship, since you’re using something bigger.

This is something that a lot of people do, and it’s a huge mistake. You should avoid wasting any money if you research the costs of shipping. Depending on the carrier that you’re able to use, you might get charged for different items, such as delivery on Saturday, and surcharges of fuel, deliveries and signatures, and also delivery charges for residential areas.

Remember that you should know these all in advance, so that you won’t have to pay for different delivery features that aren’t important to yourself, or the customers at hand.

You want to make sure that you’ve got the right shipping options, and also so that you can get the best options.

Track Shipping Supplies

You finally want to make sure that you’ve got shipping supplies tracked. Track your inventory of shipping. This is important because they’re necessary to send out to your customers and are important for your success.

Track all of these right away, and if you have reorder points, make sure to follow these. That way, you won’t have to worry about this running out, and you’ll be able to store these for usage down the line.

Shrink Wrapping Chocolates

If you’re someone who loves to bake chocolates and make them, you’re not alone. But, if you’re someone who likes to ship these, you’ve probably run into the issue of making sure that they don’t melt. Well, one solution to do this is shrink wrapping them with heat. This can actually be done without them melting as well.

It’s vital to make sure that the chocolates get wrapped either with a bit of chill to them, or if they’re at room temperature. However, you don’t want to pop these bad boys in the freezer, as this will create condensation too. The correct machines, and the materials used, offer a more professional appearance, and it secures different products, and provides an easier opening, and better clarity that comes with this too.

A good idea of the type of finished product that you’ll get also determines the equipment that’ll you want to buy from this. you want to make sure that you wrap this correctly, because with anything that’s heat-sensitive like chocolate, there’s a specific sort of way to do it.

How to Do It

The best way to use this, is to have some polyolefin shrink wrapping, as this is approved by the FDA to be used with contact from foods directly. You should go for the thinner type of film, as this is better when coming into contact with the chocolate directly, as it requires lowered levels of heat, and a better opening that’s easier too.

There are other materials that also change as well, based on the film and machines which are needed. You can use a box to help create a bigger packaging length, but it also requires more types of equipment, and bigger ones too.

There are paper types of products that do fold as well, while the film shrinks, so it’s important to be mindful because this might cause the packaging to be distorted and uneven. If you’re going to use packaging materials that are uneven, you should consider many things before you buy these supplies.

Bulk or Individual

If you’re going to shrink wrapping these, you usually need to also consider whether you’re going to shrink wrap both of these, or individually. If you’re going to do this with bulk, you’ll need a bigger machine and bigger film too. The machines and the materials that help with the bulk pack offer a chance for the product to shrink packs which are smaller too.

As for how many you can get, this ultimately depends on the demand, and the equipment that is there. it’s imperative that you’re going to want the correct types of equipment, as the wrong kind will create issues with the labor, and also might slow down the entire process that’s there.

When you’re looking to get into shrink wrapping items, you also need to focus on the budget that’s there. you should make sure that you have the size and the efficiency to make this work. If you have a machine that’s slower and smaller, it’ll cost a bit less than anything that’s bigger and faster, but also, you need to make sure that you have the right ideas in place.

When you’re looking to have the correct shrink wrapping process, you need to factor in all of these. The machines that are there also do play a part of this. It definitely is important to make sure that you have something that prevents the melting of the chocolate. Usually, tunnels and heat guns are the way to go, to help shrink wrap the item, while also maintaining form.

Digital Printing: Turning Packaging into Art

Have you ever thought that packaging could be art? Have you wondered how to do this? With more and more boxes getting the art treatment, it makes sense why people will want to create product packaging that impresses people. With different companies including Michaels doing this, you might wonder if there is a way for you to get the most out of this. Here, we’ll go over how you can do so.

More than Just the Cardboard Box

Cardboard boxes are good, and they do the job. There is just one problem. They’re kind of bland.

They usually are super boring, and plain, not really distinguishable. How can you make this become even more amazing?

Well, the artwork will definitely make it different, and it’s something that a lot of people have moved towards, as the packaging that’s eye-catching offers numerous benefits. A branded box that’s stylish will not only make the appearance better, but it also makes the first impression unique, memorable, and the like, especially when you deliver this along with some of your competitors.

The benefits aren’t just for one customer and their impression either. With the digital age coming forward, ecommerce has offered marked support from different efforts that have made marketing different. Some of these include unboxing, and also affiliate marketing, and influencers. In the age of social media, being able to offer a package that looks good, and definitely makes this work, will definitely offer a better result.

This is something that you’ll want to do, as the packaging of the product is what sells it. This is what gives everyone the first impression. You want it to be unique, memorable, and look super different.

We also want to make sure that we hit the attention of those who arne’t buying from us, in order to get the sales even further. This is something that’ll definitely make things easier.

If you’ve been involved in B2B ecommerce in any sort of way, then you know about how important the design of this improves the chances of a purchase being made.

Look at the packaging industry, and how it’s started to embrace the usage of printing digitally. It certainly will change the way that you look at this, and how it’s done.

How it’ll advance Packaging with a Packaging Supplier

The best way to get a chance to get a leg up in the industry, is of course with a packaging supplier.

This is because, they make sure that the package is ready to go, and it allows you to talk to customers, to find out what options they want, and they also can make it so that the package not only looks good, but communicates all of the branding points.

For many people, this type of packaging experience can change the way that the person sells the items. The right packaging can hit the right high notes,, and anything that this low notes will certainly get tossed to the side.

If you’ve ever thought about possibly getting some new packaging, it’s better to do that now, than wait too long. Your best option at this point, is to also look at the different ways that you can channel this through customers, into many businesses. Getting customers interested in the packaging that you offer, providing a fun packaging experience that’s branded and cool, will bring your packaging abilities to new levels.

When you build a custom packaging experience, it’s more than just a pretty package, you’re bringing art to life, and digital packaging lets you do just that, and more!

How to design a good Packaging Strategy

The functions of packaging is really important, and most of the time, the packaging operates at above a tactical sort of level, and usually, the activities get addressed, and success happens for the long term due to goals. Packaging needs to look at the way that the function of this improves the organizational goals, and that’s where a packaging type of strategy comes in. This is in fact, essential for building this.

Departments that are trying to do this without a good idea do fail, because they’re not properly aligned, and no objectives are met with this, and you have to understand the objective and goals of such. There are certain steps for you to take, and we’ll go over the three major ones here.

Discovery

This is where you look at what’s currently happening, and also, it determines the overall goals that the organization might have as well. This is usually the goals and missions, and they tend to be known. Plenty of companies make it very easy to see the statements, and what’s carried through.

To create a good packaging strategy, you need insight, and you need to understand the right industry, and the strength of what’s going on within, and you must understand the stakeholders and also the goals that are there too.

Understanding all of this is vital, and it also requires an industry analysis too, looking at the different nuances of each industry, and what’s important for each.

The statement of goals

This is the point where you’ve done an analysis, looking at what matters to the organization, the goals of this, and the needs of such.

This is where goal statements get made, and of course the idea of mission and vision statements are utilized.

Vision statements of course, are the big types of pictures of what the organization is supposed to accomplish, with the mission statement being a more general aspect of this.

At this point, there also might be other mission statements put in place too. Some of them include the business processes to manage this, the equipment and resources that are used, the engineering services that are there and also the technology that’s being used to reach all of these goals. They all come together, to build the vision statement, the big picture, and it helps with developing a strategy.

Determine the objectives

Finally, once you’ve got the statements that are there the goals of the organization, the next step are the activities that are used to create goals. This flows through different parts of the organization, and the activities since then become more precise and further defined too. There are also other tactics that occur too, in order to help reach this.

Every single organization utilizes different types of forces so right now, there is no specific standard for this. the experience from different organizations and their types might be helpful with determining the overall objectives that are there.

You essentially need to set up the exact processes that are needed to fix these issues, and also other protocols that’ll hit these goals.

The objectives will discuss the roles and responsibilities, along with the tactics.

This is a lot, and it might be a very long road to go on, but when you do this for your packaging strategies, you’re building the focus that you want to, in order to meet those objectives and success that you want for the long-term, and also building that organizational competitiveness that puts you over the others, and gives you that vital edge over the other people that may offer similar things.

Why You Should Get a Sample Box

If you’re someone who has a specific type of packaging, you might want to consider sample boxes. While it might seem like a good idea on paper, when you get a box and attempt to put it together, it may require a bit of tweaking. We’ll go over here, why you should get a sample box for your packaging needs.

Test the fit

Another thing to check before you ship it out is to test the fit. It’s hard to determine those dimensions that are exact, especially for products that are shaped weirdly. A sample box is a great way to evaluate the design and the structure, and also ensure that the packaging fits the product in a secure manner. When a box leaves room to move around, there is a chance that it will break. Plus customers will see that as a waste of space.

If it’s too small, then you risk product damage because you can’t offer any sort of cushion. You want to test this early, so that you can accommodate this product, so that it fits the needs that are there in a comfortable manner, and to help you get the best results that you can.

Check Quality

You want to make sure that the printing, the finishes, and the like look good. While it might be good on paper to have some kind of finish, when you get the finished product, it might not look good. This is important, because a good printing output helps to showcase the brand to others better.

If your artwork wasn’t actively converted correctly, you can work with the designer to help with this. You may need to fine tune the details, and produce samples so that it’s good, and appealing to the customers. Checking quality early on, before you order boxes, will help you spend less down the line, and improve the way that the box communicates to others.

Add Finishing Touches

Finishing touches are good, because they let you find the flaws you didn’t see within the proofs. Sometimes, the proofs might look good, but when you get the sample box, you may want to tweak the fonts, adding some minor modifications to ensure that the product that you get at the end does look good. A lot of businesses blind themselves to the errors, and they may not care about it. but you know who will care about it?

The customer. A lot of times, customers have eyes like hawks, and they will notice those design flaws. When you get a box, make sure that all finalized tweaks are done so that you’re not getting customers upset. Plus, if you do have a good box, but a customer has a suggestion, you can add it down the line.

First impressions matter, and it’s vital to have a box that looks good, and one that showcases the best work possible. A sample box allows you to properly judge the box before it’s shipped out to customers.

There are tons of options for samples too, and you can ask for existing samples, which are there to help you determine if the thickness, the stock, and the printing or cutting is best for this. You can also test the package durability as well with existing samples.

You can also get custom ones from certain retailers, and these are made with you in mind, giving you an idea of what this will look like when it’s produced, giving you a feel for the quality, and it can also help you determine whether you need to change things or not. Overall, get a sample, and make the changes now before it’s too late.

Considerations for laminated standup pouch types

Pouches that stand up and are laminated are a unique way to both display and also store the products of your choice. You can choose the size of the packaging, the color, even the lamination you wish to add to make it creative and fun. What should you determine when you’re choosing this kind of packaging? Here is what you need to know.

How it’ll Show off the brand

Being able to recognize the brand is super important. If the product justifies purchases that are repeated, it’s important to make sure that you offer pouches that are customized, in a manner that offers a packaging that customers can see, and then choose the product that you have.

How you want to Sell and Promote It

The biggest focus of a pouch is making sure that you use it in the manner that you want to. There are smaller pouches which we call sample or promo pouches, which are basically a way to get people to try out the product before they decide to buy it. Your ultimate goal with this, is to get customer favor, and usually, this alone will sell the products that are there.

The Way they’re displayed

Pouches are used for display reasons that show the products that are there.

Sometimes, pouches that are made in smaller, simplistic ways earn the favor of others, because instead of something huge and obnoxious crowding the shelf, this can stand neatly on its own, making it easier for you to showcase the product, allowing you to improve the makeup of this.

It also prevents packaging that’s distracting too, since they usually are made in ways that are simpler, so customers can see those, and there is ultimately far less demand. There is now more emphasis on the way that the products work, and the actual item inside.

Preserve and Protect

The main goal here is to protect this pouch, preserving it.

This gauge is the main factor for ensuring that the product protects everything in a way.

If you have objects that are sharp, or even big and bulky, you might want to choose the gauge that’s bigger for this.

You also might want to consider this factor when you’re looking to freeze the items.

The right gauge and the features of the bad, and also materials and additives are great for ensuring that everything that’s frozen is preserved and protected over time as well, ensuring the proper freshness for the item, no matter how long it’s on the shelf.

You may want to consider this factor for those products that do need freshness. One example of this is coffee. Some of these pouches offer what’s called degassing valves, so that all of the excess gas that’s in there, and it offers a chance to keep the beans nice and fresh.

There are a lot of great ways to use this, not just with coffee, but other means too. If you’re choosing a product that’s good for you to enjoy, and one that’s important to sell, you should always make sure that you start with the needs that are important, and you should also focus on these features that are custom as well.

A lot of people can benefit from this, and the cool thing about these pouches is how easy they are to use. With these standup pouches, the future is here, and you’ll be able to, with this, offer the top experience that you can to customers of all types.

Pouches are the future of packaging, and something to keep in mind as well.