Tag Archives: FirstImpressions

Why It’s Time to Start Unboxing Packaging 

If you’re someone who is looking to change the types of packaging that you have, then it’s time to look at the unboxing that happens. 

Unboxing is super popular. You see videos all over the internet of customers  showing of the packaging, and literally unboxing this for subscribers and fans. The result is it builds interest for a lot of customers and gets them interested in the brand. 

It also is important for first impressions. They matter, and if the customer is getting a package that looks bad, then they’re not going to be happy about this. 

The Elements of unboxing 

There are a few elements that unboxing focuses on, and we’ll go over them right now. 

The first are the functional aspects. These involve anything that contributes to the function of the packaging. First, you want packaging that’s easy to open, because wrap rage will not make you look good. the second thing is protection, because the last thing you need is for people to get excited for your product, and then it ends up looking terrible. 

You should make sure that the packaging fits the item and is also easy enough that they can open it on a video. 

The second thing is the sensory elements.   Adding your own personal touch to the packaging is important. Texture for starters is a good first step, because a lot of times people like to feel and enjoy the uniqueness of the packaging. 

Scents are another. Some companies highlight their unboxing experience with this, and many times, people like that.   Sounds too good, because if the item makes a sound, it can build anticipation. 

The Impact of this 

Unboxing creates a very profound impact on customers. There are many brands that use their unboxing experiences to generate interest. Subscription box companies will offer a new and fun unboxing experience, in order to generate interest. 

But some also learn from their customers. For example, Amazon used to get complaints about how annoying their packages were to open. The result is that they are now choosing to create packaging that’s so easy to open, you don’t even need scissors.   Customers are happier, and sales are generated. 

How it Affects Customers 

There are certain things that unboxing does. 

First, it builds anticipation and a bit of excitement for the time. Even if t’s just cat litter, unboxing that’s in nice packaging gets those anticipatory feelings grow. 

The second thing is that it create something memorable. When customers get say, a little gift or freebie with this item, it makes them feel wanted. They’ll be more inclined to shop from you again, compared to other brands. 

How business can apply this 

There are a few ways a business can apply this. 

First, don’t worry about breaking the budget. It can actually be really simple to create a unique unboxing experience. Putting the items in tissue paper and delicately packaged gives an air of luxury.   Also, adding a thank-you note or free ticker, you’ll also generate excitement. 

Don’t be afraid to balance the functionality and aesthetics too. you can use a simple corrugated box but try to add a sticker or stamp of your brand’s logo.   Enhance the box with your brand colors. Little things can make a difference, and if you ever feel like spending the money, you can by buying customized boxes. 

Overall, businesses of all kinds can enjoy the benefits of these unboxing tips, and there are a lot of different ways you can craft a well-designed unboxing experience that will work for your needs, and really enhance your business on all fronts. n

All About interactive Packaging 

A lot of brands are interacting with their packaging, to the point where they’re able to scale and move the product demand a little bit higher.  In order to understand the importance of this, and why it matters, let’s talk about first impressions and packaging. 

The packaging is the first point of contact a consumer will have with the brand. It isn’t just offering a nice bit of regular old packaging. 

Interactive packaging is both a marketing and a sales strategy. It draws in and holds the attention of customers in a different way traditional packaging does. This does markedly contribute to the overall product sales and success rate of this, and it does leave e a lasting mark on how someone wis able to interact with the product, differently than just a physical interaction. 

Here, we’ll go over a little bit about what interactive packaging, the types, and the benefits. 

What interactive Packaging is 

It’s a creative type of consumer product engagement, designed to entertain and draw the attention and interactions of customers. 

It allows one to establish a longer-lasting and meaningful relationship with brands through better involvement with products. The focus of this is to make your product better and memorable. It can offer user participation on mental and physical levels, and also offer interactive information about the product that’s there. 

QR codes might be used to give the product details, and then of course, invite them to collaborate. 

Types of Interactive Packaging 

There are a few types, and we’ll go over the most popular means here. 

First, we’ve got augmented reality, known as AR, which is a type of packaging which utilized semi-virtual engaging experiences within the AD and 3D world, and it offers a chance for products to be accessible through offering more product information. It may use QR codes, or app scanning, and come with different games that will engage users, with interactive elements. 

Speaking of QR codes, that’s another, it’s a scannable code that gives users information about the details of the product, and it gives them a chance to read what the product is all about or get exclusive offers. 

Inclusive packaging is made for those that have impairments, whether visual or hearing impairments, or bolder typefaces. 

Finally, we’ve got multi-sensory packaging, where one will experience the packaging through more than just seeing, but also touch, smell, and hearing, engaging in participation of customers. 

The Benefits 

Interactive packaging comes with a  lot of benefits. First and foremost, it gets the attention of customers. You’ll stand out on the shelves, and you’ll get a brand story through smart and interactive sort of elements. 

Relying on designs that are simple, traditional aesthetics, and colors may not initially do well on loyalty.   They want something they can enjoy, and you’ll be able to give them some unique values and excitement that’s different through the relaying of digital information, creating smart packaging that is steady. 

It also has valuable information about products, telling you in-depth information, and it offers you a chance to know the expiry date, or unique ways to use the information. It can even be used for good product disposal. You’ll be secure and safe on these household items. 

Meat-producing companies have labels that change color over a period of time, and also alert buyers when the freshness is being lost, and offer unique steps for things, helping customers choose what they want to add. 

Finally, it offers better customer engagement, and is far cheaper than spending lots of money on expensive packaging designs that are out there.