If you’re someone who is looking to change the types of packaging that you have, then it’s time to look at the unboxing that happens. 

Unboxing is super popular. You see videos all over the internet of customers  showing of the packaging, and literally unboxing this for subscribers and fans. The result is it builds interest for a lot of customers and gets them interested in the brand. 

It also is important for first impressions. They matter, and if the customer is getting a package that looks bad, then they’re not going to be happy about this. 

The Elements of unboxing 

There are a few elements that unboxing focuses on, and we’ll go over them right now. 

The first are the functional aspects. These involve anything that contributes to the function of the packaging. First, you want packaging that’s easy to open, because wrap rage will not make you look good. the second thing is protection, because the last thing you need is for people to get excited for your product, and then it ends up looking terrible. 

You should make sure that the packaging fits the item and is also easy enough that they can open it on a video. 

The second thing is the sensory elements.   Adding your own personal touch to the packaging is important. Texture for starters is a good first step, because a lot of times people like to feel and enjoy the uniqueness of the packaging. 

Scents are another. Some companies highlight their unboxing experience with this, and many times, people like that.   Sounds too good, because if the item makes a sound, it can build anticipation. 

The Impact of this 

Unboxing creates a very profound impact on customers. There are many brands that use their unboxing experiences to generate interest. Subscription box companies will offer a new and fun unboxing experience, in order to generate interest. 

But some also learn from their customers. For example, Amazon used to get complaints about how annoying their packages were to open. The result is that they are now choosing to create packaging that’s so easy to open, you don’t even need scissors.   Customers are happier, and sales are generated. 

How it Affects Customers 

There are certain things that unboxing does. 

First, it builds anticipation and a bit of excitement for the time. Even if t’s just cat litter, unboxing that’s in nice packaging gets those anticipatory feelings grow. 

The second thing is that it create something memorable. When customers get say, a little gift or freebie with this item, it makes them feel wanted. They’ll be more inclined to shop from you again, compared to other brands. 

How business can apply this 

There are a few ways a business can apply this. 

First, don’t worry about breaking the budget. It can actually be really simple to create a unique unboxing experience. Putting the items in tissue paper and delicately packaged gives an air of luxury.   Also, adding a thank-you note or free ticker, you’ll also generate excitement. 

Don’t be afraid to balance the functionality and aesthetics too. you can use a simple corrugated box but try to add a sticker or stamp of your brand’s logo.   Enhance the box with your brand colors. Little things can make a difference, and if you ever feel like spending the money, you can by buying customized boxes. 

Overall, businesses of all kinds can enjoy the benefits of these unboxing tips, and there are a lot of different ways you can craft a well-designed unboxing experience that will work for your needs, and really enhance your business on all fronts. n