Tag Archives: Unboxing

What are Packaging Inserts 

Packaging is great for marketing the stuff that you have, but you also need to look at more than just the box where this came from. Box inserts are actually a great way to enhance, and boost the branding, elevating the experience of unboxing. 

It also can be good for cross-selling, feedback, and a personalized connection that comes with the market you’re going for. Here, we’ll discuss the benefits, and options of these inserts. 

What Inserts Are 

Inserts are some new additions that are put within the packaging, making a better, more impactful type of unboxing experience. 

They include materials that are printed, product types of samples, and even tiny gifts that care divided into two types of categories. 

They are: 

  • Inserts for the boxes 
  • Promotional types of inserts. 

The box ones are used for product protection, to further support these products so that they get to the doorstep of a customer safely. 

While the primary focus is to protect, the printing on these is possible for box inserts, to offer more branding to the interior of the box through shapes, patterns, even text sometimes. 

Promotional inserts on the flip side are what communicate to the customers for another reason rather than the product itself. Thank-you, inserts of the product samples, or even code discounts are put there. the goal of these is to bring value and also build the connections of the customer. 

Types of Inserts

Now that you’ve got an idea of the two main categories, let’s talk about each type of insert. 

First, we’ll go over the box inserts. Box inserts do range from a simpler type of product to more complex variants of materials, depending on each of the products themselves. 

Some more common material types include: 

  • Corrugated cardboard 
  • Foam 
  • Molded pulp 
  • Plastic or blister packs 

Foam is the most common because they’re super lightweight, so they won’t eat your shipping costs. They also are mostly resistant to wear and scratches. 

It also is great for glass products, or anything that’s fragile like a camera lens, since they provide extra protection against shocks and jars. 

Corrugated ones are another very versatile option and are used for durability and protection of these products during the shipping process. It also maintains sustainability by offering recyclable and renewable materials. 

But, despite the fact that they offer less protection, they are also better for high quality printing, finishing, and sustainability, which is something that foam inserts may not be able to accomplish. 

Molded pulp or a plastic one is much similar to the other two, but they are a bit different. They cannot have printing on them due to the texture of the surface. They also offer more precise molding, however, which is cool for a lot of people.

There are some differences between molded pulp and plastic though. molded pulp is good for protection and is good for sustainability. Plastic however, unlike molded pulp, is not as eco friendly, but it’s actually more food safe, which is why some people use it. 

Plastic, compared to molded, is also more lightweight, but offers greater protection. But, plastic inserts, despite their problems with environmental sustainability, are still very common in the food and medical industries. 

Printing on these only works on paper, or the cardboard ones. However, most people don’t print on these a lot.  They might if they know that it’ll enhance the unboxing that comes with this.

Overall, look at your options, and see which type of insert will work for the needs you have. 

How to Boost Unboxing Through Packaging 

One great thing about the rise of social media, is that we now have more ways to communicate with others, and for businesses, it’s how a lot of people are able to boost their relationships with their customers too. In a way, social media is one of the most powerful types of marketing tools for people, and it offers a more positive effect on people. One way for people to actually improve their brand messaging is via unboxing, and we’ll go over how packaging is impacted by this.

The Rise of Video Marketing 

Video marketing is super popular, and it can account for over three quarters of the traffic that’s there. Between the different queries that google gets, the videos that are uploaded to YouTube every single minute, and also the rise in video marketing producing more leads than ever before, it’s something that a lot of customers are using because it’s so beneficial. 

The power of Unboxing 

Unboxing is something that can make or break companies, and that’s the truth of it. It’s something that can also be used to generate new leads. But, it also can have other implications too if you’re not careful. The packaging and ecommerce success is innately intertwined. The customer’s experience however, gets married when you go into this, get the product, and it ends up being put into some shoddy package.  This is something that can impact the overall happiness of the customer if you’re not careful.

Story sharing is a huge part of their social media world. customers will share the product experiences that they want to. These experiences can be streamed on different websites, and unboxing videos are used in a bunch of cases.

The problem however, is how the packaging looks if you do this wrong. If you don’t give them the ideal experience, or if the product is broken, then you’re going to have to shoulder the burden of this.

How to Succeed with this unboxing experience

How can you improve this? Well, there are a few things that you need to do.

The first thing is give them the product in a way where it’s not damaged. This is super important, because if the product comes back damaged, they’re not going to share it, at least not in the way that you want them to. The protective packaging plays a focal part, and it’s why people need this.

The second thing is to get creative.  You want to give them packaging that ultimately stands out, and also, gives the product information to help with the purchases that they have.

Finally, you want the product packaging to have camera appeal. What this means is, you want to show it off in a way that looks good in front of the camera. Show how it’s easy to open, the durability of this, the way the product is presented, how it’s recycled, and even the branded packaging. The correct packaging also improves the appeal for people to look at this.

If you have packaging that is reusable, then you’ll be able to show that off too, and that’s a great way to get views on the products that are there.

For a lot of businesses, this is something for them to remember. It’s imperative for you to have the right packaging for people to share with others. Having packaging that people want to send to others, to show off and give out as something exciting, is really good, and with this, you’ll be able to build that foundation that you want to, and to improve everything overall.