A lot of brands are interacting with their packaging, to the point where they’re able to scale and move the product demand a little bit higher.  In order to understand the importance of this, and why it matters, let’s talk about first impressions and packaging. 

The packaging is the first point of contact a consumer will have with the brand. It isn’t just offering a nice bit of regular old packaging. 

Interactive packaging is both a marketing and a sales strategy. It draws in and holds the attention of customers in a different way traditional packaging does. This does markedly contribute to the overall product sales and success rate of this, and it does leave e a lasting mark on how someone wis able to interact with the product, differently than just a physical interaction. 

Here, we’ll go over a little bit about what interactive packaging, the types, and the benefits. 

What interactive Packaging is 

It’s a creative type of consumer product engagement, designed to entertain and draw the attention and interactions of customers. 

It allows one to establish a longer-lasting and meaningful relationship with brands through better involvement with products. The focus of this is to make your product better and memorable. It can offer user participation on mental and physical levels, and also offer interactive information about the product that’s there. 

QR codes might be used to give the product details, and then of course, invite them to collaborate. 

Types of Interactive Packaging 

There are a few types, and we’ll go over the most popular means here. 

First, we’ve got augmented reality, known as AR, which is a type of packaging which utilized semi-virtual engaging experiences within the AD and 3D world, and it offers a chance for products to be accessible through offering more product information. It may use QR codes, or app scanning, and come with different games that will engage users, with interactive elements. 

Speaking of QR codes, that’s another, it’s a scannable code that gives users information about the details of the product, and it gives them a chance to read what the product is all about or get exclusive offers. 

Inclusive packaging is made for those that have impairments, whether visual or hearing impairments, or bolder typefaces. 

Finally, we’ve got multi-sensory packaging, where one will experience the packaging through more than just seeing, but also touch, smell, and hearing, engaging in participation of customers. 

The Benefits 

Interactive packaging comes with a  lot of benefits. First and foremost, it gets the attention of customers. You’ll stand out on the shelves, and you’ll get a brand story through smart and interactive sort of elements. 

Relying on designs that are simple, traditional aesthetics, and colors may not initially do well on loyalty.   They want something they can enjoy, and you’ll be able to give them some unique values and excitement that’s different through the relaying of digital information, creating smart packaging that is steady. 

It also has valuable information about products, telling you in-depth information, and it offers you a chance to know the expiry date, or unique ways to use the information. It can even be used for good product disposal. You’ll be secure and safe on these household items. 

Meat-producing companies have labels that change color over a period of time, and also alert buyers when the freshness is being lost, and offer unique steps for things, helping customers choose what they want to add. 

Finally, it offers better customer engagement, and is far cheaper than spending lots of money on expensive packaging designs that are out there.