Tag Archives: Packaging Design

How Creative Packaging Bolsters Brand Awareness 

Packaging is a great marketing strategy, and can be used as a big part of a brand’s overall marketing plans.  The great, eye-catching and unique designs are critical at building brand identity. Getting creative plays a huge part in packaging and branding. Here, we’ll go over creative packaging, and the best ways to foster brand awareness with this.

Marketing Factors and Tools 

There’s a few ways to make your packaging creative. The first is colors. You want to use colors that will cultivate a feeling for your customers.

For instance, luxury packaging may use blues and purples to convey this, and eco-friendly brands will use green for sustainable factors. 

All of this is used to create a memorable experience for the brand. The colors evoke feelings, and should be used. Bear in mind that when you do this, if you plan to create international packaging, don’t choose a color that’s offensive to other countries (for instance, black in China is a symbol of death). 

Next, you want to make the textures unique. Try to go for embossed or raised packaging. This type of packaging works great, because it can show off some unique elements that really stand out.   It can also be good for creating a tactile experience.

Consider using packaging that’s invisible too, showing the contents inside. This of course allows for a lot of customers to get a feel for what’s inside, and maybe even a window of touch might also wow them on what you’re selling.

Finally, shapes. Unique shapes are always a good thing to look forward to. Consider expanding your packaging in this manner, and you’ll see a huge difference.   This creates a memorable brand experience, as customers will remember these shapes more than anything else. 

Aligning the Packaging to Values 

With packaging, you also want to align it to the brand messaging and values, such as innovation and sustainability.   If you’re a brand with a certain message, consider this. for innovative brands, a QR code or smart packaging also play a huge part in your overall packaging experience, making it even more exciting for customers to enjoy.

Giving your packaging that overhaul and experience will really create a winnable scenario for a lot of brands. Aligning the packaging to the overall values also makes you distinct, and shows to your customers that you value them. It is important to understand your values and learn about what makes customers happy, as it can be something that will make you stand out.

The benefits and Drawbacks

When you market your packaging and align it to your product, you’ll be able to improve the brand recognition and customer loyalty you deserve. Customers remember you by your brand, so if you want to market yourself, you can through distinctive packaging and their designs.

But, while marketing your packaging through design is good, there are a few drawbacks that come with this. The first is balancing creativity with practicality. Sure it might be a great idea, but can your logistics afford this type of purchase? Is it a functional design? 

These are things you need to make sure you have properly aligned with your packaging, offering you the exact measures you need to take in order to be successful. The right packaging plays a huge part, and when you’re able to market the packaging in a way that really drives customer success forward, you will be able to breed innovation, sustainability, and so much more.

Choose designs that resonate with audiences, you’ll be able to communicate your brand story, and market it for the world to see. 

Is Packaging an Art? 

Packaging is seen as a way to house some of the items that you buy, but one thing that more and more customers are considering for their packaging is the artistic side of things. 

Packaging is a form of artistic expression and through combining functionality and striking designs, it creates a piece that really enhances the customer experience. These days, a lot of collectible and art piece companies are considering the different types of artistic changes they can make to their packaging. 

It really makes it stand out, because customers will see the difference, and they will feel an excitement in the way that these items are shipped. 

Art collaborations for Packaging 

One new trend that packaging in an artistic manner creates is collaborations with artists. Some of them will talk to local artists, and with the payment of the design, or maybe through a small residual, their designs are on the packaging. 

This is so unique that a lot of companies and customers eat this up. think about it, you’re not just getting the same old boring designs for your packaging, but instead something that’s striking and beautiful. 

The best part is that with these collaborations, you can include their contact information so that those who love the designs can buy more of them, creating more buzz not just for you, but for the artists as well.

Art and Limited Editions 

Another part of this is limited edition packaging.

Some items are only available for a limited time. Seasonal items, or collector’s items are definitely something that people think of when they think of limited editions. Anything that you can display as well falls into this.

Most of the time, for something that you plan on displaying, boring old packaging just isn’t going to cut it. people want to be wowed by what they are getting. And guess how you can do that? through of course, your packaging. 

Artistic packaging transforms that packaging from boring boxes to something they want to show off. it gives the person who buys it that incentive to display it, and really makes it awe-inspiring for all that’s there. 

Why Go with Art 

The biggest thing with artistic packaging is that you’re different. customers see what you bring to the table, and it wows them. Think about it? Do customers talk about packaging that’s in a plain old box, without even a logo on it? probably not. 

When you are giving something that’s worthy of being displayed, or something that’s a collaboration, you want to give them artistic packaging to make the brand perception better.

The other reason is customer loyalty. When you show your capabilities, a lot of customers get excited. They see what you can bring to the table, and they’ll want more of this. So yes, a lot of customers will flock to those items that are unique, and those that look strikingly different. 

The Considerations 

While yes, artistic packaging is great, you do need to focus on the practicality of this.

For instance, durability. Making the product nice and durable is a good place to start. You want to make sure that the product won’t die in its packaging, and really make it work.

The second thing is protection. You want to make sure that all of the protective elements are there, especially if you don’t want to ruin the art. 

Finally, consider the costs. This packaging is a bit expensive, so make sure you bear this in mind when you are choosing the right packaging for your needs, and for the customers you’re selling towards. n

How Designs Influence Customer Behavior 

Your packaging and products are a contributor to the success of a brand. With clear and attractive packaging, along with a design that will motivate customers to make the right packaging designs that allows for the brands to stand out.

A lot of times, the types of items that you use play a part, such as the design that goes on the packaging. The material types as well play a huge part. For instance, opting for aluminum or glass, rather than plastic will definitely work in certain circumstances. 

But the different designs that are there also play a part in this, and here, we’ll go over the unique ways that your brand and packaging can convey the information that you wish to convey to your audience. 

Branding for Consumer Behavior 

People like brands because they see you’ve got everything in one place. Having consistent branding allows for you to convey information to the consumers about the brand values, attributes, and the benefits that they will get from the product as well. consumers are willing to try a new product because of something that caught the eye. The same goes for repeat purchases, because consumers like the aesthetics of the packaging that’s there. the design of bottles and cans for instance will influence the emotions through the coloring, typography, and the material. 

Colors and Decisions 

Consumers are also impacted by the colors your package has as well. For instance, if you have a luxury packaging, using a more neutral color, or a purple or blue, will be much better for conveying it.   eco friendly products require you to have a greenish hue to the product, offering you a whole bunch of different means to really give the customer what they want.

If you have brand colors that spark emotions, customers will want them.   Of course, don’t be afraid to get creative with this. 

Textures and Fonts 

Fonts and textures also play a huge part of this. textured packaging is fun to the touch, and consumers that interact with it will enjoy this. they’ll like to touch it, which can result in them wanting to buy it.   the tactile connection is really good too. 

With fonts, the type you have matters. A more minimalistic and modern font conveys to the customers that you’re advanced and enjoying the growing trends in these sectors. Meanwhile a more vintage style font can tap into the nostalgia, hyping up people through remembrance of days in the past. 

These, of course, all work together in order to influence the purchasing decisions, and it becomes even more powerful when combined with patterns, textures and effects. 

Building the connection 

As a brand, you will want to build the connection that’s there with the product, enhancing your own experience in all sorts of ways.   Through connecting all this, customers will be able to make better decisions, and they’ll also be excited with the package, compared to any old item.

Think about this—you’re in a competition with a ton of different products and companies. many of which are ready to as well throw down similar types of pieces. You want to give them something that’s worthwhile and stands out. through this type of packaging, you’re able to give just that.   you’ll be able to, through this enhanced experience, really give customers that excited feeling that will really drive them to purchase. Also, it connects your brand with them, and builds a connection. That connection alone is enough to leave a long-lasting impression on the minds of a customer and make this as well some of the most memorable experiences that they can have.