Tag Archives: Brand Identity

How Creative Packaging Bolsters Brand Awareness 

Packaging is a great marketing strategy, and can be used as a big part of a brand’s overall marketing plans.  The great, eye-catching and unique designs are critical at building brand identity. Getting creative plays a huge part in packaging and branding. Here, we’ll go over creative packaging, and the best ways to foster brand awareness with this.

Marketing Factors and Tools 

There’s a few ways to make your packaging creative. The first is colors. You want to use colors that will cultivate a feeling for your customers.

For instance, luxury packaging may use blues and purples to convey this, and eco-friendly brands will use green for sustainable factors. 

All of this is used to create a memorable experience for the brand. The colors evoke feelings, and should be used. Bear in mind that when you do this, if you plan to create international packaging, don’t choose a color that’s offensive to other countries (for instance, black in China is a symbol of death). 

Next, you want to make the textures unique. Try to go for embossed or raised packaging. This type of packaging works great, because it can show off some unique elements that really stand out.   It can also be good for creating a tactile experience.

Consider using packaging that’s invisible too, showing the contents inside. This of course allows for a lot of customers to get a feel for what’s inside, and maybe even a window of touch might also wow them on what you’re selling.

Finally, shapes. Unique shapes are always a good thing to look forward to. Consider expanding your packaging in this manner, and you’ll see a huge difference.   This creates a memorable brand experience, as customers will remember these shapes more than anything else. 

Aligning the Packaging to Values 

With packaging, you also want to align it to the brand messaging and values, such as innovation and sustainability.   If you’re a brand with a certain message, consider this. for innovative brands, a QR code or smart packaging also play a huge part in your overall packaging experience, making it even more exciting for customers to enjoy.

Giving your packaging that overhaul and experience will really create a winnable scenario for a lot of brands. Aligning the packaging to the overall values also makes you distinct, and shows to your customers that you value them. It is important to understand your values and learn about what makes customers happy, as it can be something that will make you stand out.

The benefits and Drawbacks

When you market your packaging and align it to your product, you’ll be able to improve the brand recognition and customer loyalty you deserve. Customers remember you by your brand, so if you want to market yourself, you can through distinctive packaging and their designs.

But, while marketing your packaging through design is good, there are a few drawbacks that come with this. The first is balancing creativity with practicality. Sure it might be a great idea, but can your logistics afford this type of purchase? Is it a functional design? 

These are things you need to make sure you have properly aligned with your packaging, offering you the exact measures you need to take in order to be successful. The right packaging plays a huge part, and when you’re able to market the packaging in a way that really drives customer success forward, you will be able to breed innovation, sustainability, and so much more.

Choose designs that resonate with audiences, you’ll be able to communicate your brand story, and market it for the world to see. 

How to Choose the right box for stuff 

Choosing the correct box for packages is becoming more and more popular, and it’s something that’s great for a lot of stores, and online shopping is using this too. Choosing the correct box can be overwhelming though, and the key to figuring out the best types of boxes for your product is based on these questions. 

The size 

One of the biggest and most obvious is the size. Too big, and you put the product at risk, or you have to use a bunch of void fill to fix this. You also are going to pay a whole lot more for shipping too in that regard. Too small, and it tends to be too stiff, and you end up messing up the product within. Custom boxes are the best way to go with something like that, and you never have to worry about the dimensions being too off. 

Product Flexibility 

There are a few types of factors to consider. Some products can handle a bit of the force used against them, so they tend to get folded, bent up, and otherwise used in ways that usually would possibly mess up a product, but they remain not damaged. 

Other products are not so much. Some of them might end up getting broken by even the smallest of motions. You need to make sure you choose a product that can handle this, and then, make sure that you don’t have to repay for new replacements, because that does happen. 

Slotted kraft boxes are great for heavier items, as they offer support flaps, and they are sealed through the use of tape to ensure a product stays where it belongs. 

Consider the adaptability 

The adaptability of your product is also a huge factor when you’re going to choose a box. If the product is going to be shipped out to a variety of environments, you need to make sure that the package isn’t going to be thrown or unloaded too hard either.  Or if it is, you also make sure that there is enough packaging protecting this, since it can lead to reduced breakages of the packages. 

The Aesthetics 

The way your box looks and stands out to customers does matter. Both customers and handlers like to see packages that look unique, so if you want to, set it apart with a design that’s funky, or a color that’s nice and vibrant as well. 

The Brand Identity 

If you’re struggling to make sure that the packaging is really seen, also look to question your brand identity. You should try to ensure a logo is printed on the box directory. You need to make sure that customers feel some kind of joy when they see the product. Having your image on there tells them directly “oh, this is my product, my packaging. Time to open it!” This improves the brand consistency, and it can make it better for you, especially if you’re struggling to get the most that you can out of this. 

For a lot of brands the box does play a huge part in this. Without a box that’s fitting for this, you do put the returns and the exchanges at risk, and lots of times, you also put at risk the fact that you may have customers upset. 

The key to this is to choose a box that fits the needs, and make sure that you have products and packaging that are fitting to the needs that you have, and also fits the way you want your packaging to stand out for your business as well.