Tag Archives: Custom packaging

Packing Fragile Items 

Items that are breakable and fragile require a lot of needed protection. With a lot of packaging options to choose to use, there’s a lot of challenge to this, but if you want packaging that does work, that prevents the breakage of items, and does do in a way that’s beneficial, here’s what we’ve found.

The packaging is responsible for saving you up to 30% on returns every single year, and it’s actually the primary reason why a customer might return something, so for those in the realm of ecommerce, it’s vital to have this, as it can make or break your products. 

Choose the correct materials 

The first thing that you must understand is that you need the correct materials so that the packaging reaches the correct destination without breaking or getting messed up.

It also will depend on the items that are being shipped, and their destination, and we’ll also go over some specific types of factors.

The right packaging is really important, and there are five things you should always keep in mind when you’re choosing to pack items that are fragile. 

  • Your materials.  This is important because you want something durable, and pretty flexible.  You want to make sure that you choose something that’ won’t’ compromise the packaging. Double-walled boxes for shipping are a wonderful choice for this.
  • The environmental aspects. Being environmentally conscious is important, and plastic packaging is not only quite tacky, but it also won’t be good as well for the benefits of the environment too. 
  • The costs. You want something that is low in costs, but not going to skimp out on protecting the item inside. You’ll end up wasting more money if that happens. 
  • The size. You want to get boxes that are going to fit the items. You shouldn’t go for the one-size-fits-most type of approach, because that may cause you to spend more for filler that will ultimately break. Go flexible, and you’ll do better. 
  • The aesthetics are the final part of this.  You want something that has good graphics and colors and is consistent amongst all brands. You have to have this in place, as most customers base their purchasing decisions off of this.

Don’t’ be afraid to use Void Fill 

Don’t be scared to use this.  You want to use something that’ll offer a cushion to the packaging. However, your first choice might not be bubble wrap, as it’s not very eco friendly. 

The problem with bubble wrap is that they usually end up in our oceans, and they’re not good for the environment.

The cool thing about this, is that these days, there are now eco-friendly packaging peanuts that you can get made from materials that are fully recyclable and are great examples of the types of great things that you can use. 

Custom is Key 

There is also the customized packaging option. If you’re able to order customs, do so. The reason is simple. custom packaging looks better, is prettier, and you’ll be able to create an insert that fits the packaging perfectly.

This can reduce the movements that are there, and maximizes the power of the packaging inside, offering more value to the items that are there, so that customers are able to remember who you are exactly. 

The double-walled cardboard types of packaging and the inserts go a long way.

Fragile packaging is a bit more complex, and you’ve got to be mindful about it, but luckily, with this, we’ve been able to find the perfect packaging means, so that you can protect the packaging as best as possible. 

The Costs of Packaging 

When you’re looking to budget out your packaging, you should also look at the options that you have. Custom packaging is something that’s become super popular, but that doesn’t mean that it has to completely destroy your wallet. 

It’s important to make sure that this is part of the costs of your product. With about 10-40% of the price of packaging being what people spend on this, it can definitely cost a lot. Here are some factors that you may want to consider when you’re choosing packaging, and how you can prevent this from totally wrecking your budget down the road. 

Fixed Vs. Varied Costs 

Fixed costs are going to be what the manufacturer will charge no matter how much you’re going to be printing. 

These include: 

  • The setup of the machinery 
  • The printing plate costs for flexo and litho printing 
  • The mound costs for foil stamping, die cutting, embossing, and other types of means 
  • The costs for renting if you don’t have the equipment 

This ratio is usually based on the units that are produced, based on the type of options and the volume that’s there. 

Now the varied costs include those that change over a period of time. larger volumes tend to have a larger cost of variation. 

These costs include: 

  • The costs of the materials 
  • The production wages for those making it. 
  • The lamination and ink. 
  • The shipping costs 

The costs that are fixed and the costs that are varied are what come together to make the packaging. 

While there are simplistic ways that come with this, most of the time, fixed costs can definitely make up a lot of the costs, especially if you don’t have too much variation.

Scaling Economies 

Have you ever noticed that suppliers give you prices that are lower when you have more items, and a lower volume means a higher cost. This is because of the scale economy that goes with this. 

The scale reduces the costs of this, since the fixed cost is spread through more and more units that are there. 

So let’s say that you are going to have 100 different units printed.  Maybe your cost is $1 for every unit. But let’s say you 10X that, and then, it’s 1000 units. This will then cost about 10 cents for every single one. 

If you ignore the variable costs, you will see that the 1000 units does mean that it costs lower. 

Now, let’s say that we take this, and you also factor in the variable costs too, which may still be the same, but the fixed cost is lower, as it’s spread out. 

While it may seem a little bit textbook, the variable costs do change, as the more production means that it’s more efficient. Yes, you’re saving money if you purchase more. 

This also allows for your brand to use the cost that’s reduced into other types of functions, or even step this up, with the way that the printing is included, or the other packaging materials that offer a competitive advantage for the business. 

There is also the factor of the returns that are there, which means that when you increase the volume within the short run, it gets the optimal capacity. Before this, it meant smaller price increases. However, when it’s done optimally, it starts to even out. 

This is helpful for you to learn, because it can play a major part in the packaging that you put together, the state of your packaging needs, and also lets you get a full feel for the type of result that you want to get from this.