With more and more people opting for custom packaging, and innovative along with creative packaging designs, you have to remember that it does take a bit of money and time to master the quality of this. Offering consistent designs for the boxes are really good, and there are certain things that can make your packaging massively stand out.
Multiple Uses for Boxes
If you’re going to have packaging that’s on display in stores, you want to make sure that the customers utilize the products without taking time to move this to other kinds of containers, and also make sure that you find packaging that fits this.
This makes the life of a customer a lot easier. For example, nutrition bar packaging works like this. They have a box that is used to ship out the bars, but that same box is opened up, and then put on display.
Saves you time, money, and saves the employees time opening it too.
Stop with the Void Fillers
While it may be good to protect the items, the thing is, it can be really bad for packaging. Part of it is due to too many void fillers, which end up taking up too much space and it also is work for the customer to dispose of this.
But not only that, the type of void fillers matter too. Bubble wrap and foam pellets are not going to be recyclable, and they’re not biodegradable, so it’s seen as wasteful.
If you’re going to use it, you should go for Kraft paper.
Or, if you’re ready to say goodbye to these, consider custom box inserts. You can build these inserts out of cardboard or foam, and everything fits well in there. the customer can take it out, and then there they go, they have the product!
Make it Personal
If you’re looking to make your custom packaging stand out, you want to personalize this. A small note, thanking them in the box, even a branded message makes a huge difference. Little notes are personal though, and it’s something that gives it a humanlike touch in a transaction that’s otherwise done over the internet.
It can build returns, and also produce loyal customers, so make sure that you do include this. Messages, notes and the like are exactly what customers may do, and it’s something that benefits the brand.
Use Creative Stickers
This is something that definitely is great for making a big impact on the brand. Plus, it can be fun. But the problem is, these get pricey over time, and they take a while to design. The best way to overcome this, are stickers that are custom, as they improve the branding without changing the way that the box looks, and they’re simple, but effective. This is great for when you want to use holiday packaging and other means.
Green initiatives are something that you should work on. This is one of the best and easiest ways to change the packaging. Giving them tips on how to dispose of this in ways that are environmentally friendly shows that you care about the planet, and you can even include this on your website.
You can change the designs that are on there to signs that are green, and you should make sure to incorporate these too.
The small changes that are there offer a major impact on the packaging that’s otherwise not really different from others. Change your packaging just a little bit, and you’ll notice that this creates a magical packaging that customers will love and want to buy once again.