Tag Archives: SmartPackaging

Interactive Packaging to Engage Consumers Beyond the Shelf 

Interactive packaging does a lot for a company’s products. In fact, it can create immersive, exciting customer experiences that will definitely enhance the way that the consumer enjoys what you offer. 

A lot of times, this type of technology is seen as a way to enhance an experience, but did you know that you can put the different codes and engagement tools to really show them what they’re getting even before they buy it? it’s a wonderful tool, and here, we’ll go over some of the different ways that interactive packaging, especially the technology behind it, is becoming a packaging tool for full-on engagement, rather than just a receptacle to contain the items inside. 

Technology Enhances for Interactions 

A big part of interactions is the technology that comes with it. With more and more people moving towards smart packaging, as a business, it’s in your best interest to consider these types of interactive elements. 

For instance, QR or quick response codes that customers  can scan on their phones. It takes them to the product, so they can get more information about it. it’s definitely something that can really enhance the experiences by giving them something worthwhile. 

AR or augmented reality technology is a type of technology that creates a reality for customers to enjoy. Customers can enjoy different product demonstrations, and even enhanced virtual experiences through this means.   It really takes the experience to the next level, offering consumers a new way to interact with the items they buy.

Then there are NFC tags, or near-field technology tags and chips. These can detect various smart devices with the items at hand. The interactions offer a consumer more ways to really enjoy what they’re getting. You’d be surprised at the differences that this makes, and how, through the use of technology, you can really make your interactions fun.

Non-technological Interactions 

So while technology is a great thing, it isn’t the end-all to interactive packaging. In fact, there are other interactive elements that consumers can enjoy on their packaging that don’t even need a smartphone. 

One example is pop-ups, where you can manipulate the technology for more information to show up. 

Peel offs is another one, where they can peel off various coupons, or even to smell and interact with the items inside. This can appeal to the senses in other ways, and get consumers a feel for the technology that they’re getting.

Hidden surprises also work. Items that are hidden, such as a secret prize inside for purchasing may incite customers to get this.   while simple, it creates physical engagement, and offers better excitement on different levels when paired with other interactive elements. 

The benefits and Drawbacks of interactive packaging 

Interactive packaging is great because it does bolster brand loyalty. Consumers can try the packaging before they buy, and learn about you as a business through this. that alone can enhance engagement and get them inspired to buy from you more. With tons of brands out there on the shelves, these interactive elements are a means to stand out, and are great for you to use to enhance your packaging. 

The biggest drawback is the implementation of these features. While some tend to be cheap, others may cost more, and require some tech—savvy activities in order to do this. not every business has this at their disposal, so making sure that you balance out each of these is good. 

The same goes for durability and usability, so make sure that they can be used, and are easy to understand before shipping them out. 

Smart Packaging for Perishable Foods 

Smart technology is constantly expanding, especially to the realm of perishable foods. New technology is being used to extend the safety and freshness of perishables of all kinds, including medicines as well.

Smart packaging for food waste and protection of sensitive goods is important, especially with transportation of the products to consider. Here, we’ll go over the importance of smart packaging, how it’s used, and the challenges that come with smart packaging for foods that are perishables. 

Sensors for Everything 

With a lot of perishable packaging, you need to keep abreast of the changes to everything in real time. These include temperatures, humidity, and overall freshness. Some smart packaging will update, and there might be a sensor to indicate when the packaging is spoiled, and the food should not be eaten.

It’s great, especially for those who want to keep in mind the state of their packaging, and just how this will change their overall packaging. 

Various Smart Technology for Information 

These days, it isn’t just what’s on the package that will tell you about the item itself. 

QR codes are a new additive to almost everything. they’re used with menus, various appointment bookings, and now, your packaging. By scanning the QR code, it will give you a real-time update on the product, and other information. For packaging where they can’t print all the little details, it puts it all there, all in real-time. 

The same goes for NFC or near-field communication chips. These will communicate with the product, in order to display various information. It essentially communicates a lot of different things, and ensures that customers have better ease of use for everything. It can be great for ensuring that customers also use the items correctly. 

The Benefits and Drawbacks 

There’s a lot of benefits to this. With food safety one of the biggest priorities in the realm of packaging, this type of information isn’t just a good suggestion, it’s necessary.

It extends the shelf-life  of the product, because if you get it out there, it can be on the shelf until it needs to go. You can also get some advanced monitoring of the items at hand, and also ensure that the product is safely maintained. You’d be surprised at how much better it is to maintain your product safety like this, as you’re getting advanced monitoring.

It also gives customers better peace of mind. they’ll know just how fresh their items are prior to buying them, which can be a big determiner on whether or not they’ll buy it. it can also help to ensure that the consumer is getting the most of their money, which is a big problem for a lot of companies. 

The biggest challenge, however, comes with the costs. Integration of smart technology, along with consumer ease of use is really important. Knowing the balance that les with this can really ensure that you get the most that you can out of this. by creating a unique balance, you’ll be able to, through this constant address, also know what you’re getting from the products. You also want to make sure that customers are able to open and get the items, or be able to read the sensors on the packaging. Having small instructions or a QR code to give all of that information there will help keep the ease of use maintained.

It’s a great way to get a more transparent supply chain, and also reduces the spoilage, which in a world where everything is getting more expensive, isn’t just a suggestion anymore, but a necessity for everyone that’s involved.