Tag Archives: UnboxingExperience

Interactive Packaging to Engage Consumers Beyond the Shelf 

Interactive packaging does a lot for a company’s products. In fact, it can create immersive, exciting customer experiences that will definitely enhance the way that the consumer enjoys what you offer. 

A lot of times, this type of technology is seen as a way to enhance an experience, but did you know that you can put the different codes and engagement tools to really show them what they’re getting even before they buy it? it’s a wonderful tool, and here, we’ll go over some of the different ways that interactive packaging, especially the technology behind it, is becoming a packaging tool for full-on engagement, rather than just a receptacle to contain the items inside. 

Technology Enhances for Interactions 

A big part of interactions is the technology that comes with it. With more and more people moving towards smart packaging, as a business, it’s in your best interest to consider these types of interactive elements. 

For instance, QR or quick response codes that customers  can scan on their phones. It takes them to the product, so they can get more information about it. it’s definitely something that can really enhance the experiences by giving them something worthwhile. 

AR or augmented reality technology is a type of technology that creates a reality for customers to enjoy. Customers can enjoy different product demonstrations, and even enhanced virtual experiences through this means.   It really takes the experience to the next level, offering consumers a new way to interact with the items they buy.

Then there are NFC tags, or near-field technology tags and chips. These can detect various smart devices with the items at hand. The interactions offer a consumer more ways to really enjoy what they’re getting. You’d be surprised at the differences that this makes, and how, through the use of technology, you can really make your interactions fun.

Non-technological Interactions 

So while technology is a great thing, it isn’t the end-all to interactive packaging. In fact, there are other interactive elements that consumers can enjoy on their packaging that don’t even need a smartphone. 

One example is pop-ups, where you can manipulate the technology for more information to show up. 

Peel offs is another one, where they can peel off various coupons, or even to smell and interact with the items inside. This can appeal to the senses in other ways, and get consumers a feel for the technology that they’re getting.

Hidden surprises also work. Items that are hidden, such as a secret prize inside for purchasing may incite customers to get this.   while simple, it creates physical engagement, and offers better excitement on different levels when paired with other interactive elements. 

The benefits and Drawbacks of interactive packaging 

Interactive packaging is great because it does bolster brand loyalty. Consumers can try the packaging before they buy, and learn about you as a business through this. that alone can enhance engagement and get them inspired to buy from you more. With tons of brands out there on the shelves, these interactive elements are a means to stand out, and are great for you to use to enhance your packaging. 

The biggest drawback is the implementation of these features. While some tend to be cheap, others may cost more, and require some tech—savvy activities in order to do this. not every business has this at their disposal, so making sure that you balance out each of these is good. 

The same goes for durability and usability, so make sure that they can be used, and are easy to understand before shipping them out. 

The Psychology of box Packaging 

Choosing the right types of product packaging, and also to create a unique experience, means so much. These days, unboxing may seem like a mundane concept, but is actually filled with so many nuances. 

From the anticipation of what you’re going to get, fostering that excitement, to the revelation and the excitement that comes with this, you want to make sure that the moment this suspense is built up is aptly rewarded.

So how do you do this? Well, we’ve got everything you need to know, in order to build the premier unboxing packaging experience you can offer. 

The neurological Reward 

Packaging unboxing is one that offers a lot of neurological rewards. 

The satisfaction of your curiosity is the first step. When you fully unveil products, it fulfills that need that’s psychologically begging for knowledge completion. Whether you have a product that matches, or further exceeds the expectations, it’s a revelation that provides the neurological reward, and satisfaction on all fronts 

The mirror neurons are also at play. When you watch those videos of people unboxing, they do give those viewers a vicarious experience of unboxing this, and it replicates those similar emotions, even if this is just through a mere screen. 

Sharing Experiences 

When you do this, it helps to break the fourth wall, and transcends the mere activity of unboxing into something that’s not just a meager activity you do in your own time. It’s an experience that’s super popularized through the social media trend of unboxing videos. Viewers become participants that are active in the narratives mentioned, so it enhances the connection that brands and products have with one another. 

It’s way more than mere practicality, but it’s an experience that’s emotionally charged, and influences that customer’s perception of the branding, and the product themselves. 

Unboxing Evolutions 

Ecommerce actually is based on the retail world, but the shift changes from the in-store options, and more to interfaces and interactions that all happen digitally. It has impacted how the customers do connect with brands. 

Back in the day, the brick and mortar stores were the main avenue for creating customer experiences that are memorable, and exciting. But these days, with more and more customers shopping in the online world, unboxing is now in-store, and an experience. 

The first physical contact with the brand is definitely the main extension of one’s brand. That moment provides a power, which can shape the loyalty and perception of the world. 

Nowadays, without just a physical storefront, unboxing is now a main touchpoint that tons of brands will utilize to connect with their customers. Unboxing allows one to recreate joy and excitement which you normally get during in-store shopping, but these days, it’s right there at the door. 

There’s a lot of thought put into this, and you’ll be able to create packaging that’s a tool, not just for mere presentation but also protection, and builds the brand identity especially in our digital age. 

Going Branded 

Finally, when you have the branded packaging for the unboxing experience, it creates a way for users to see you, going from the mundane to something that’s more memorable, and turns it into that key player that customer engagement, along with brand storytelling offers. 

The standout designs for this do capture the attention, setting the stage for a better, more positive experience of unboxing. The brand identity does capture the values too and creates a unique perception beyond the product. 

So don’t discount unboxing. It could be the best way to stand out in not just the digital landscape, but in their heads too!