Interactive packaging does a lot for a company’s products. In fact, it can create immersive, exciting customer experiences that will definitely enhance the way that the consumer enjoys what you offer. 

A lot of times, this type of technology is seen as a way to enhance an experience, but did you know that you can put the different codes and engagement tools to really show them what they’re getting even before they buy it? it’s a wonderful tool, and here, we’ll go over some of the different ways that interactive packaging, especially the technology behind it, is becoming a packaging tool for full-on engagement, rather than just a receptacle to contain the items inside. 

Technology Enhances for Interactions 

A big part of interactions is the technology that comes with it. With more and more people moving towards smart packaging, as a business, it’s in your best interest to consider these types of interactive elements. 

For instance, QR or quick response codes that customers  can scan on their phones. It takes them to the product, so they can get more information about it. it’s definitely something that can really enhance the experiences by giving them something worthwhile. 

AR or augmented reality technology is a type of technology that creates a reality for customers to enjoy. Customers can enjoy different product demonstrations, and even enhanced virtual experiences through this means.   It really takes the experience to the next level, offering consumers a new way to interact with the items they buy.

Then there are NFC tags, or near-field technology tags and chips. These can detect various smart devices with the items at hand. The interactions offer a consumer more ways to really enjoy what they’re getting. You’d be surprised at the differences that this makes, and how, through the use of technology, you can really make your interactions fun.

Non-technological Interactions 

So while technology is a great thing, it isn’t the end-all to interactive packaging. In fact, there are other interactive elements that consumers can enjoy on their packaging that don’t even need a smartphone. 

One example is pop-ups, where you can manipulate the technology for more information to show up. 

Peel offs is another one, where they can peel off various coupons, or even to smell and interact with the items inside. This can appeal to the senses in other ways, and get consumers a feel for the technology that they’re getting.

Hidden surprises also work. Items that are hidden, such as a secret prize inside for purchasing may incite customers to get this.   while simple, it creates physical engagement, and offers better excitement on different levels when paired with other interactive elements. 

The benefits and Drawbacks of interactive packaging 

Interactive packaging is great because it does bolster brand loyalty. Consumers can try the packaging before they buy, and learn about you as a business through this. that alone can enhance engagement and get them inspired to buy from you more. With tons of brands out there on the shelves, these interactive elements are a means to stand out, and are great for you to use to enhance your packaging. 

The biggest drawback is the implementation of these features. While some tend to be cheap, others may cost more, and require some tech—savvy activities in order to do this. not every business has this at their disposal, so making sure that you balance out each of these is good. 

The same goes for durability and usability, so make sure that they can be used, and are easy to understand before shipping them out.