AR packaging is great for interactive customer engagement activities. It brings everyone together. More and more people use smartphones, even older people use them. AR as a concept is not new, but the acceptance and growth of utilizing AR technology in order to create interactive experiences certainly has. Here we’ll go a little bit into how AR technology works, the applications, and what’s in store for the future of this immersive packaging.
The Process
AR meets augmented reality. It’s a form of reality bending and interactions that bring the customers close to the product. One example of this is unboxing guides that sites put up, that you can use smartphones to unlock. Product demos through QR codes is another. All of these work in order to make the product a better experience for everyone who is involved, and to really take the realm of unboxing to the next level.
Who Uses these?
Anyone in the ecommerce sphere should be using them. This is a way to get your product to stand out from the rest. In a world where so many packages sit on the shelves, you can set yourself apart from others by utilizing AR to help make the item really stand out.
Retail is another. Showing how to wear the item, style guides, and the like are also very common.
Finally, there’s educational types of items. Various games, tests, and other items that help enhance a person’s learning can benefit from AR. You can connect this to new guides that tell you about the item, and to help create an intuitive, and truly fun experience.
Overall, the world of AR is growing, with tons of applications. It’s no wonder why people are flocking to it, and using it as a means to really connect the packaging that you have with the customers who support it.
The Benefits
The biggest benefit is that you’re giving customers a better experience. This isn’t just a product for them. This is something that fosters a connection, one of great importance to many of the customers who are there. When more customers see that you as a brand care about the item inside, it creates a fun, immersive, and engaging experience.
The other benefit is a deeper brand interaction. Brands and customers can come together to really foster a better understanding of each other. Being able to do this is the key part that AR manages to make work.
The one downside to AR, is that it does cost a little bit to set up. All technology does have overhead considerations. But, with this immersive and exciting packaging, you can make your brand stand out and shine on the shelves of some of the others that may also be doing something similar. It’s a competition, but that doesn’t mean you need to fall behind.
What does the Future Have in Store for AR
AR packaging is growing, and it’s becoming a field where more companies are using the AR experiences to bring the customer to the packaging.
One way is smart glasses. That’s a new type of technology. Customers can get these product demos and the like all from their glasses. It’s pretty cool.
Another is the metaverse. Again, another growing piece of tech that’s risen in popularity. These immersive environments are becoming the norm for a lot of companies, offering some distinctive and unique environments.
While we don’t have the full scope of the capabilities, one thing is certain: AR is here, and it’s here to help packaging providers connect with their customers.
