Packaging is a key part of sales driving, and this is true for a lot of things, including drinks.
When you’re packaging wine, beer, non-alcoholic beverages, even spirits, there are now new captivating and innovative designs.
The way the packaging is done is simple, since you want something that’s impactful, shaping the perceptions a customer might have for these.
According to studies, it was found that almost ¾ of the customers that are there do believe that the way products are presented impact the decisions to purchase.
Even if you have the prettiest beverage item available on the market, you want to make sure that the design, along with the branding, is on point so that it shows off the product qualities and convince the people to buy them off you.
Using a sustainable bottle type of packaging is a good way to get an advantage over others, due to the nature of the way customers are deciding what to buy, and their choices. Here, we’ll look at the different types of sustainable box packaging, and why it matters at the end of the day.
The right design for drink packaging plays a huge role in making sure that the presentation of packaging is appealing, safe, and also shows off the variety of different drinks, including alcohol, soft drinks, and even tea and coffee. You’ve got to pay attention to this for the ideal packaging experience.
Primary packaging is usually what houses the drink. The primary packaging is the packaging that’s directly in contract in most cases when it comes to the product. The primary packaging must make sure that the safety, integrity, even the preservation is in place.
For most of these drinks, you want the primary packaging to either be in cans of glass, metal, or even cartons and bottles that are plastic.
Glass is one that’s used primarily for wine and beer, as it’s sturdy, and offers protection, while also showing the clarity and the color of the product.
Metal, especially aluminum, is the one that’s used for some alcohol, but most soft drinks such as cans because it’s durable, can protect easily, offers a flexibility to the design, and also is sustainable. It offers product preservation, quality, and it does cool the beverage down quickly. Also, due to it being light and easy to transport around, it’s usually one that many retailers flock to.
Plastic is the other one that’s used for most drinks due to the fact that it is light, and also offers versatility when it comes to design. It’s manipulated into different shape ranges, and also is sealed in order to stop leakage.
Finally, we’ve got paper and paperboard, which is what a lot of coffee, hot drinks, and even tea bags are put into. This is great for storage and also for ensuring that this has the right integrity of the product that’s there, creating convenience and also offers product freshness preservation in a ton of cases too.
The secondary Packaging
You want to make sure as we all that you’ve got secondary packaging, which is the packaging along the outside that protects, and from there holds different drinks and their containers. It’s great for organizing, grouping, and also separating different product items.
They can come in cardboard boxes, some mailers, postal boxes, and even different subscription boxes.
Remember that the goal of this packaging is to give support to the structure, and from there, protects the product when it’s being shipped, and gives the proper information for branding and other reasons as well too.