Tag Archives: secondary Packaging

The Main Three Levels of Packaging 

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such. 

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have. 


Primary packaging is literally what houses the product, and it’s what you’re seeing right before you. 

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging. 

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.


The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves. 

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels.  They usually have branding on this, and usually house the packages inside in order to keep them nestled together.  This makes transit much easier. 

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside. 


The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products. 

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking. 

Know your Packaging 

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe. 

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons.  You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful. 

A Guide to sustainability 

Packaging is a key part of sales driving, and this is true for a lot of things, including drinks.

When you’re packaging wine, beer, non-alcoholic beverages, even spirits, there are now new captivating and innovative designs. 

The way the packaging is done is simple, since you want something that’s impactful, shaping the perceptions a customer might have for these.

According to studies, it was found that almost ¾ of the customers that are there do believe that the way products are presented impact the decisions to purchase.

Even if you have the prettiest beverage item available on the market, you want to make sure that the design, along with the branding, is on point so that it shows off the product qualities and convince the people to buy them off you. 

Using a sustainable bottle type of packaging is a good way to get an advantage over others, due to the nature of the way customers are deciding what to buy, and their choices. Here, we’ll look at the different types of sustainable box packaging, and why it matters at the end of the day.

Drink Packaging 

The right design for drink packaging plays a huge role in making sure that the presentation of packaging is appealing, safe, and also shows off the variety of different drinks, including alcohol, soft drinks, and even tea and coffee. You’ve got to pay attention to this for the ideal packaging experience. 

Primary packaging is usually what houses the drink.  The primary packaging is the packaging that’s directly in contract in most cases when it comes to the product. The primary packaging must make sure that the safety, integrity, even the preservation is in place. 

For most of these drinks, you want the primary packaging to either be in cans of glass, metal, or even cartons and bottles that are plastic.

Glass is one that’s used primarily for wine and beer, as it’s sturdy, and offers protection, while also showing the clarity and the color of the product. 

Metal, especially aluminum, is the one that’s used for some alcohol, but most soft drinks such as cans because it’s durable, can protect easily, offers a flexibility to the design, and also is sustainable. It offers product preservation, quality, and it does cool the beverage down quickly. Also, due to it being light and easy to transport around, it’s usually one that many retailers flock to.

Plastic is the other one that’s used for most drinks due to the fact that it is light, and also offers versatility when it comes to design. It’s manipulated into different shape ranges, and also is sealed in order to stop leakage.

Finally, we’ve got paper and paperboard, which is what a lot of coffee, hot drinks, and even tea bags are put into.  This is great for storage and also for ensuring that this has the right integrity of the product that’s there, creating convenience and also offers product freshness preservation in a ton of cases too. 

The secondary Packaging 

You want to make sure as we all that you’ve got secondary packaging, which is the packaging along the outside that protects, and from there holds different drinks and their containers.  It’s great for organizing, grouping, and also separating different product items.

They can come in cardboard boxes, some mailers, postal boxes, and even different subscription boxes.

Remember that the goal of this packaging is to give support to the structure, and from there, protects the product when it’s being shipped, and gives the proper information for branding and other reasons as well too.