Packaging is important for customers, but you don’t want to forget those that have disabilities, and struggle with packaging.

Those that are older are an example, but blind, hard of hearing, and even those with motor issues do benefit from inclusive packaging. Inclusivity is vital for lots of companies, because if someone feels left out, they won’t want to buy from you again.

There are challenges for those with disabilities, and to make their lives easier, creating packaging solutions that are friendly to all users helps a whole lot.

What you Need for Inclusive Packaging 

This isn’t just inclusive on a cultural level; this is on a usage level. For instance, packaging that’s easy to open is a good start. Wrap rage is not a good thing, and for those with disabilities, it could prevent them from opening it period. Perforated areas or easy to peel tape is a good one. 

Tactile elements are another.   Some customers want something easy for them to open, and making it so that they can touch the packaging to identify it is good. The same goes for braille. While not all of your customers are going to be blind, incorporating some braille to tell customers what to do, especially in instructions for opening and using the product, is great.

The third feature is for those who have vision concerns. Those that are older, or just those that need corrective lenses may need printing that’s larger and more clear-cut.   That way, they  can read the contents without having to go to someone else to find out what they need. 

Benefits of Going Inclusive 

There are really only positives here. It takes very little to incorporate this type of packaging.   But the benefits always outweigh the drawbacks here. 

The first is that users will want to use the items, enhancing their experience. They’ll feel more inclined to use the package rather than waiting for someone more able-bodied to come over.   It gives them confidence, and it tells them that you, as a brand, care a lot about their experience.   The ease of accessibility helps with generating a better idea of what to do.

It also helps with improving a brand’s reputation. When you build brand loyalty and broaden the market reach, it fosters a better, more exciting result. People see that you care about others, even if they’re not able-bodied. Then, those who want inclusive packaging will use this.

In turn, this bolsters the overall reach, making you look better. Remember, inclusivity isn’t just for a few people, it’s for those allies as well that champion this. 

How to Creative Inclusive Packaging 

Inclusive packaging is pretty easy to create.   You can start by making your font bigger and consider embossing and metallic details. Try to use larger, straighter fonts with less cursive or awkward signatures on them. make your logo easy to see, so that when people get the box, they know what they’re getting. 

As for the packaging itself, perforated edges are a good place to start. Making the tear easy to find and open is a good place to begin. for boxes, make the tape easy enough for people to open without needing scissors, and reduce the amount of wrap rage.

You can include braille underneath for those who are visually impaired. Overall, you want to balance the functionality with branded aesthetics, and don’t be afraid to incorporate a little bit of accessibility in all of your packaging. 

It helps a lot, and right now, being inclusive is in, so it’s encouraged to prioritize the accessibility in your packaging design.