This year was a huge year for the entire economic environment of the world. The Covid-19 pandemic took place this year and it legitimately changed the world and how we produce, ship, and shop. The majority of the world ended up moving into its own version of social lockdowns and social distancing and it forced a good portion of the world to be on house arrest. House arrest means that you are not able to leave your home without the fear of being arrested. This was a worldwide acceptable compromise for health. It did turn out to be the liberty killer that took away the freedom of much of the world for a virus that turned out to be not what we were told. It was actually similar to the common flu and just like the flu people who have complicated health issues are susceptible to it. Now we are still adjusting to the new normal of purchasing.
The change in shopping and purchasing has caused a rise in shipping supplies and use all across the world. Deliver jobs have become one of the most essential and hired positions across the world. Sales for online shopping almost doubled in the two month lockdown in the United States and Amazon profited like none other even after a 40% stock market drop. Companies that sell shipping supplies ended up selling more boxes, tape and supplies than ever before. This is due to the change in how people were purchasing.
Brick and mortar stores changed to e-commerce stores overnight. People were not able to leave their house for fear of being arrested and they ended up purchasing through fear from their home for several months. This fundamentally changed a large majority of stores. They had to move from the mindset that they would be able to sell face to face and change up to the fact that people would be searching online. So signage marketing completely went caput. SEO became one of the most sought after marketing products.
So SEO is now the most important marketing tool. It is simply the fact that people cannot buy your new brick and mortar, turned ecommerce products if they cannot find you online. This means you need to budget quickly for the change in order to stay ahead of competition. If you are new to the game it costs money and takes time to hit the top of the search pages. So get on it fast!