There’s new branding coming down the pipeline.   It’s also invisible. Invisible branding is something that relies on subtle, interactive, and hidden elements rather than the traditional logos.   Why would people want to use this? With minimalism being ever-so popular, it’s a great way to show off hidden features and still promote the brand, without it being too obnoxious for people to enjoy as well. 

How This Works 

So how can you have a brand and still be invisible? 

One popular such way is UV interactive designs, where if you put a UV light against the area it will show the brand and other cool words that might be there. 

Another one, is embossing the surface with the brand’s name, visible only at certain angles.   It can be a unique way to get customers to interact with the packaging, without having to be too obvious with the brand or packaging. 

Finally, there’s scent-based packaging, or even noise-based packaging where there’s embedded elements into the packaging. When you open it up, you smell the scent or hear a noise associated with the brand, which means that you’re going to have the item there, even if the person owns the brand’s name there. 

Who Uses This 

A lot of companies do, actually. 

Luxury cosmetics and other brands are common. Lots of times, with luxury branding, you’re able to develop a high-quality solution that will enhance the overall experience. 

Another is high-end fashion. Lots of high-end fashion brands will want to keep the branding subtle, so will use minimalism for the brand, instead of their name or logo being plastered there.

There’s also premium food packaging, such as wagyu beef.   This type of packaging is very minimalist, with the food selling the item rather than the brand itself doing most of the work. Again, it’s  the item inside that does the work, rather than the branding all over the packaging. 

Benefits 

It enhances the exclusivity of the item.   People will know that it’s the brand, without having it spread there. it keeps it special, since only a few know.

It also reduces waste. Wasteful printing accounts for a lot of  brand waste. By reducing this, however you see fit, you will be able to create a high-end experience without polluting the earth.

It also creates unique customer experiences, because they need to directly interact with the packaging, rather than have to just open the box and see it.

Finally, you will be able to reduce theft. Thieves will see it as something that’s not very noticeable, rather than the branding. It could reduce theft, damage, and returns. 

The future of this type of Packaging 

Minimalism is in, especially with packaging news. AI-driven invisible branding to personalize your packaging based on user interaction is one example.   AI can create invisible branding for the item, such as your name, or what you like, such as a scent.  It’s different for each customer, and every interaction will be different. Again, it takes your packaging experience to the next level, offering some fun with the hidden features you might not experience before. 

Invisible branding is here to stay, and with more and more companies jumping into minimalism, you’ll definitely want to make it so that you’re able to enhance and play with the hidden features but also craft a unique, interesting experience that will provide a multitude of high-end features.   Use it today, and take advantage of not only minimalism, but also what your brand offers, and you will see the difference in your packaging almost immediately, especially when cultivating high-end aspects of packaging.