This is a very overlooked market in packaging design.

Touch indicative packaging is something that’s growing in importance. It isn’t just for the blind people out there, but for those whose eyesight is going bad, and who needs this type of packaging. With millions depending on touch, not just visuals, designing for this is important, so make sure that you add some tactile-enhanced packaging to really make it shine.

How can you do this? Here, we’ll go over how to make this tactile-enhanced packaging better than ever. 

Ways to Make Packaging Touch-Focused for Blind People 

While it might not be possible, adding braille, raised icons, and textures are a good place to start.

Some may also figure it out through embossing certain areas, such as reading the name through touching the embossment, or getting a feeling of what the packaging is through an embossed logo.

Another example are directional indicators. Arros for instance, will tell you all about the way something needs to go. Adding directional arrows and indicators offers you a chance to show customers where to go, to make it better.

The same goes for tactile indicators. Having one section that’s a little less rough, or has a pull tab to open, will help customers open things up. some are able to understand what the item is and where to open through this alone.

Shipping Labels that Communicate Through Feeling 

One new addition that some brands are putting in are shipping labels which communicate various things through feeling.

Risk symbols are one of them, where it will tell you the exact risks of a product through some textured symbols, or maybe just the visual of symbols. For instance, there are various symbols which say that something is fragile, making it easier.

Orientation indicators are another. These will tell you how to put up a box, where to sit it, and the like. Again, with such orientation, it helps to ensure that the packaging is able to be put in the correct direction. 

If you want to make it even more efficient for people, consider a QR voiced playback for this. the person can scan a QR code on the packaging and from there, get guided instructions.

While some of these require a bit of seeing, not all are like that. tactile packaging works with this, and not only does it make the lives of those receiving it easier, but those also who have some visual impairment during shipping benefit as well.

Design Standards and Inclusion Guidelines 

With tactile packaging, there are some AND compliance that needs to be put in place. Having the ADA compliant guidelines on this is a good place to start.

You should also look at the global packaging norms as well. Some companies are already taking it into their hands to make their packaging easier for all sorts of customers. Including multiple languages, braille, and easy to understand indicators is not only the norm for a lot of companies, but also becoming an industry standard for a lot of companies as well.

If you’re a brand looking to make your packaging better, more inclusive, and ready to be shipped, consider these factors, and see for yourself the importance of having this type of inclusive branding, and what it will do not only for your company right now, but for future brands as well, as you make the lives of the visually impaired all the more easier, and in turn, lead to better loyalty and sales. 

One instruction at a time, you can make your packaging compliant, and inclusive to all standards.