Color influences perception in multiple ways.
Red mean’s urgency, blue means trust, and green is used for nature, sustainability, and eco friendliness.
Some people, especially in the world of shipping use color psychology in order to enhance shipping design. Here, we’ll go over the role of color psychology, and how it impacts the design of shipping, and its supplies.
Colors in Labels Vs. Boxes
Did you know that the labels on your boxes and labels can be used to work together.
For instance, adding a green and blue means that you are an eco-friendly brand, but also trustworthy too. adding in glue and golden accents indicated it’s a high-ticket item and luxury, but also a trustworthy one too.
Adding colors and accents through labels is a good way to offer contrasting and complementary color schemes, which in turn, boosts your packaging as well.
Being smart with it can play a big part in how brands will view you, and it’s recommended to at least consider the possibility of such designs.
The Customer Behavior Insights
With this type of coloring, you also encourage customers to open the item. When they see that it’s a bright red, it invokes urgency, so they have to open it now. but in contrast, if we take a sleek blue design, they may marvel at the touch. The more neutral colors, or earthy tones will show that you care about nature, and give customers a bit of reassurance in that regard.
Again, it also builds emotional bonds too. customers see these colors and it evokes a reaction out of them, something that can be used by brands in order to generate more buzz and excitement. By manipulating customer behavior in such a way, it can get them to open up faster, and have a much stronger feeling about the item that’s inside.
Examples of This
You see this in certain industries whenever they want to really appeal to the customers.
Subscription boxes are one of them. with subscription boxes, you’re able to use different colors, generating feelings in the customers that open them. by using complementary color schemes, you can incite them to open it, and generate positive feelings.
Another one is artisanal brands. If you’re an eco-friendly brand like this, by using various colors, you’re able to put forth some perspectives, and generate buzz amongst various customers and artists. Again, it’s great if you’re looking to make the items shine.
Finally, you have corporate gifting. Giving gifts to those that you work with does need some colors. Green can man wealth, inciting the employees to work better. Lue mans trust, showing customers that you’re an employer that they can trust in the long-term.
See how color works? It plays a role, and by knowing color psychology, you can take advantage of this.
New innovations
Obviously, color’s going to play a huge part in the success of a brand, but did you know that some brands are taking it to a whole new level? By creating hyper personalized experiences for customers, you’re able to give them something that really taps into the psyche.
Mood-adaptive packaging that uses colors and smart inks is one of them. they are able to adapt the packaging type, especially to what you want it to be, through the use of this. By encouraging such, your packaging will shine, and in turn, your customers will flock to you, enhancing the branding that you put forth, and the overall customer experiences that you’re bringing to the table, not just for you as a brand, but for those that remain loyal to you.