How to Make the Perfect Holiday Packaging 

Looking to create the ideal packaging this holiday season?  You’re not alone. Packaging is made to make the thing look better for customers and increase their interest. There are tons of packaging that you can look at too, including paperboard, boxes, mailers, tubes, and a whole lot more. Packaging is a way to look different for companies during the holiday season, communicating the package contents, the volume of this, and really get the festive feelings going. The right packaging is great, and there are a lot of great printed kinds of packaging that’ll help to celebrate the season and impress those around you. 

First, find the Prints and the Budget 

Your first step, when designing holiday packaging, is to find the ideal image for your product, and how you’d like to print it. Some packaging looks good with it on there, others may look better with the packaging being more holiday themed.

You also need to look at the budget too. Your budget may include the amount allocated to the custom packaging, the cost for a unit of this, how complex it is, and the like. Make sure that you fully clarify all of these before you set the number and order anything, as it’ll help you get the most that you can from this. 

Look at Your Products 

You also need to look at the types of products that you’re selling and consider their packaging too. We mean any sorts of small items that you are going to be selling. For instance, let’s take cosmetics.You can sell these in the normal packaging, but if you’re looking to create sleeves that do fit over this, it can help to boost the way that this looks. You may want to consider different kinds of packaging though, and unique boxes and the like. 

This is a great way to improve the exclusivity of the product. If you’ve got holiday collections, you need to have exclusive packaging for this. 

Types of Boxes 

So you’ve also got the boxes to factor in as well. Mailer boxes are a good base point if you’re someone who doesn’t want to spend too much, but also would like something that looks good. Have a bit more money in the budget? Consider rigid boxes. They even come with lids too, and they also come in unique kinds. This is much more premium, compared to the other kinds of packaging, so it’s best if you make sure that you consider this for any luxury products. 

You can also look at different additives that you want on this. For instance, do you want something that’s got a unique shape? Maybe some magnetic locking on this? Or maybe, inserts that are made of foam.

These are much more high-end, but for the big tag products, you’ll want this. 

Finally, create it 

Finally, you want to just create the box. Follow the composition basics that go into this. You’ll want to balance images with figures to create better symmetry within the designs, and also, you’ll want to look at colors too. Contrasting colors make it look better. For different colors, this is much more appealing visually.

Artwork and designs are some of the biggest parts of this, especially when creating the holiday packaging. To make stuff stand out and offer the right connection, make sure that you mix all of these together in a unique way.

Master this, and you’ll create holiday packaging that really shines, and you’ll get customers who will want more and more from you, and want to get extra packages, even outside of the holidays. 

All About Void Fillers 

For packaging and shipping, you’ll want to make sure that you fill the box correctly as well. Void fill is something that’s used to aid with this, especially when it comes to both shipping, and packaging the products correctly. 

What they Are 

They’re basically a kind of material that’s used for one reason: to fill those gaps that are left within your packaging, used to protect your products as they’re transported, and to protect them from moving about, and being a natural shock absorber.  When you see this for a practical use, you’ll notice that it also offers a natural aesthetic too to the packaging.

The right void fill must be determined by how you’d like it to be cushioned, and the protection along with the padding that’s needed, and the packaging weight. 

Paper Void Filling 

This is very cost-effective, and it’s more than just using paper. Even packaging or newspaper, or crinkled paper or tissue paper is a kind of void filler. While it’s not as strong as the rest, this is the most eco-friendly of the items for the sole reason that it can break down, so if you want to utilize older scraps this is the best way to do this.  It also isn’t as visually appealing, because it can look dirty and messy. 

Filler Wraps 

This is a filler wrap that allows for your products to be protected. The most common one of those is bubble wrap, and it’s used as a protective and cheap means.  It’s got the downside however, of this is not as sustainable as the paper options, so it’s why some people don’t really like it. 

Craft or corrugated paperboard is another one, and this is a more eco-friendly sort of means, and they’re much prettier than bubble wrap, but they don’t absorb the shock as well, and they’re not very malleable. 

Foam Sheeting 

These are sheets that aren’t around just the product, but within the box, and they’re basically a type of protection that’s there between the box itself, and the product that’s in there. 

It’s absorbed in the shock, and while it’s usually good for fragile cookware and glass, this can sometimes cause scratches and dents in some cases. 

Another big thing is that they aren’t very eco-friendly, and they tend to be a waste after you’ve used them once. They also tend to make the packaging much bigger, so if you’re trying to save some money on shipping, you may want to look elsewhere. 

Peanuts 

Peanuts or packaging peanuts are usually known as packing popcorn and are basically loose-fill kinds of packaging that fill up those empty gaps, especially ones that don’t feel uniform. 

They tend to be made either through Styrofoam, or biodegradable options, and are made from cornstarch and wheat types, and they’ve become a new, popular way for you to use this type of filling. 

The packaging peanuts tend to be a lot more eco friendly when made this way, and also cost less energy for you to make them. They also dissolve in water bodies easily, so you don’t have to worry about polluting anything.

The biggest downside, however, is that they tend to be a lot more costly, so if you want to use this, discuss it with your business, as they can sometimes take a lot more out of your budget.

It’s good to get void filling but making sure that you have the right one will help improve your chances of the packaging being safe, and worth it, so assess your options and make a decision from there. 

Packing Fragile Items 

Items that are breakable and fragile require a lot of needed protection. With a lot of packaging options to choose to use, there’s a lot of challenge to this, but if you want packaging that does work, that prevents the breakage of items, and does do in a way that’s beneficial, here’s what we’ve found.

The packaging is responsible for saving you up to 30% on returns every single year, and it’s actually the primary reason why a customer might return something, so for those in the realm of ecommerce, it’s vital to have this, as it can make or break your products. 

Choose the correct materials 

The first thing that you must understand is that you need the correct materials so that the packaging reaches the correct destination without breaking or getting messed up.

It also will depend on the items that are being shipped, and their destination, and we’ll also go over some specific types of factors.

The right packaging is really important, and there are five things you should always keep in mind when you’re choosing to pack items that are fragile. 

  • Your materials.  This is important because you want something durable, and pretty flexible.  You want to make sure that you choose something that’ won’t’ compromise the packaging. Double-walled boxes for shipping are a wonderful choice for this.
  • The environmental aspects. Being environmentally conscious is important, and plastic packaging is not only quite tacky, but it also won’t be good as well for the benefits of the environment too. 
  • The costs. You want something that is low in costs, but not going to skimp out on protecting the item inside. You’ll end up wasting more money if that happens. 
  • The size. You want to get boxes that are going to fit the items. You shouldn’t go for the one-size-fits-most type of approach, because that may cause you to spend more for filler that will ultimately break. Go flexible, and you’ll do better. 
  • The aesthetics are the final part of this.  You want something that has good graphics and colors and is consistent amongst all brands. You have to have this in place, as most customers base their purchasing decisions off of this.

Don’t’ be afraid to use Void Fill 

Don’t be scared to use this.  You want to use something that’ll offer a cushion to the packaging. However, your first choice might not be bubble wrap, as it’s not very eco friendly. 

The problem with bubble wrap is that they usually end up in our oceans, and they’re not good for the environment.

The cool thing about this, is that these days, there are now eco-friendly packaging peanuts that you can get made from materials that are fully recyclable and are great examples of the types of great things that you can use. 

Custom is Key 

There is also the customized packaging option. If you’re able to order customs, do so. The reason is simple. custom packaging looks better, is prettier, and you’ll be able to create an insert that fits the packaging perfectly.

This can reduce the movements that are there, and maximizes the power of the packaging inside, offering more value to the items that are there, so that customers are able to remember who you are exactly. 

The double-walled cardboard types of packaging and the inserts go a long way.

Fragile packaging is a bit more complex, and you’ve got to be mindful about it, but luckily, with this, we’ve been able to find the perfect packaging means, so that you can protect the packaging as best as possible. 

What to Consider Before Ordering Packaging 

You’re getting ready to order the packaging, and you’re about to click this. But there are a few factors to consider. Certain things you should always keep in mind before saying yes. Here, we’ll go over these four things, and why they each matter. 

How to Store the Boxes 

If you don’t properly store these, you may as well just toss these. Cardboard and paper are great, but you should be mindful of where they’re stored. When they break down, they lose their shape and beauty. Keep this in mind to make it look beautiful and very fresh. Make sure to keep this in areas that are dry, cool, and never leave anything that’s paper based in the open, since it can get moisture and dust on them. Also, avoid keeping them near lights. Even sunlight can impact the color of this, so keep this in mind, especially if you’re not sure where to put this.

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The Right Box Type 

This one is tough to answer quickly, because the right ones are based on various factors. However, boxes that are rigid do have less space, are hard to ship and store, and usually are more expensive. You want to make sure that you have a box that’s space efficient, which means that it’s easy to store, and also is easy to ship, and usually is a bit cheaper than the others.

The second thing is you want to make sure that the boxes are sturdy and strong. There are other boxes that are easier to fold and put somewhere, but you have to take into account that it’ll hold and maintain the packaging shape of your items. 

How it’ll Be Shipped. 

Next, consider how you plan to ship this. While the packaging is nice, if it gets damaged during shipping, that’s not fun. You should use mailer boxes because they’re very easy to ship, and they’re strong too, so you don’t have to worry about scratches. You should add another box over the ther box if you know that it’s not strong enough to handle shipment.

You’ll want to make sure that you put the shipping details on this as well. Some companies offer free poly mailers, so if you plan to ship something and are a bit low on funds, this might be a good option. The other beauty of this, is that poly mailer types of shipping packaging offer extra protection not otherwise gotten from the same packaging items that are out there. 

How the product will be placed 

Finally, look at how the product will be placed. This is important for telling the story and making sure that something is memorable. If you’re not using them already, customized inserts are really good. This is a powerful and great tool for offering a great unboxing type of experience. The instructions for the product, some slogans, and even a brand story work. You’ll also want to consider different types of boxes and products.

Finally, if you haven’t used it already, try out shredded paper. Essentially, you want to ensure the way the product sits within this, wrap this around, and then have the box over this to make it super branded.

Make sure that when you’re putting your packaging together, you focus on these four things. These are very important, and if you’re still stumped on how the product will sit and work, definitely take a moment to look at this, and make it so that it’s possible for a product to sit and be safe within the product packaging, so it gets to the customer in a quick order. 

Minimalist Design Packaging to Look at 

Keep it simple, stupid. KISS is something that works a lot with many things, but did you know that it’s good for packaging too? When you’re trying to build a minimalistic packaging, it’s a bit of a challenge. You want to keep it minimal while also having the aesthetics that work for this. Whether you have minimal artwork, packaging, or whatnot, the right quality does matter in this case. Here are some things to keep in mind when choosing the minimalism lifestyle. 

The Logo Is Key 

Seriously, your brand logo is going to be the thing that sells this, and you want to make sure that you have a good logo, even if the background is plain. This is something that people do remember better, and it’s how a lot of people are going to remember you in this industry as well. 

Monochromes 

Monochromes are something that also can work too. If you do have certain shades and colors, make sure to add this to the packaging. Lots of times, the colors do play a part in this, for example the color teal meaning unforgettable, incorporating not just the box and the packaging, but also on the Instagram and other social media pages that are there, and then, you can incorporate colors that are more vibrant within the packaging too. You can also use simple black and white colors too, especially if you’ve got that sophisticated look, and want to convey luxury to others. 

See-Through Packaging 

If you want color and elements on this, you should go for panels that are see-through, which allows you to look at the product, and offers the best unboxing experience that you can. This is something that’s much more creative, and you can show the customers what’s inside these boxes. 

This is something that highlights the product better, and also, it minimizes the use of certain packaging elements. 

Less Materials 

Minimalism is something that’s incorporated not just within the artwork and the aesthetics of packaging, but also the materials that go into this. Less materials save on the costs, reduces the waste that’s made, and also keeps things a bit more sustainable. If you’re looking to offer sustainable packaging, you want to go for kraft packaging, as this is something that’s good to look at, but also is very eco-friendly to work on too. Such a win! 

Kraft boxes are great,. Since you can add the logo with soy-based or water-based inks too, which makes this totally recyclable, and you can also add the cut-out windows to help with displaying. 

Show Only What’s Needed 

This is the final part. You don’t need to give them every single important tidbit and detail. Keep only what’s needed on this. Cut down the colors, limit the information that’s not relevant, and so on and so forth. Displaying just what’s needed can be a challenge, but here’s the thing: it makes everything look way less cluttered. You’re not sitting there with a box that’ll look like it’s got a bunch of different options that are going on there. 

Instead, you have a box that says everything that’s needed in a simple, yet effective process. 

This can be a challenge but telling people just what’s needed looks good. 

With minimalism, it’s a struggle sometimes to get that perfect balance, but if you’re looking to be more minimal, now is the time! it’s the best step to take, and it’s something that, once you’ve got the right ideas in mind, and everything I place, it can make your packaging look a hundred times better too. 

The Little Differences that Make Packaging Shine 

With more and more people opting for custom packaging, and innovative along with creative packaging designs, you have to remember that it does take a bit of money and time to master the quality of this. Offering consistent designs for the boxes are really good, and there are certain things that can make your packaging massively stand out. 

Multiple Uses for Boxes 

If you’re going to have packaging that’s on display in stores, you want to make sure that the customers utilize the products without taking time to move this to other kinds of containers, and also make sure that you find packaging that fits this. 

This makes the life of a customer a lot easier. For example, nutrition bar packaging works like this. They have a box that is used to ship out the bars, but that same box is opened up, and then put on display. 

Saves you time, money, and saves the employees time opening it too. 

Stop with the Void Fillers 

While it may be good to protect the items, the thing is, it can be really bad for packaging. Part of it is due to too many void fillers, which end up taking up too much space and it also is work for the customer to dispose of this. 

But not only that, the type of void fillers matter too.  Bubble wrap and foam pellets are not going to be recyclable, and they’re not biodegradable, so it’s seen as wasteful. 

If you’re going to use it, you should go for Kraft paper. 

Or, if you’re ready to say goodbye to these, consider custom box inserts. You can build these inserts out of cardboard or foam, and everything fits well in there. the customer can take it out, and then there they go, they have the product! 

Make it Personal 

If you’re looking to make your custom packaging stand out, you want to personalize this. A small note, thanking them in the box, even a branded message makes a huge difference. Little notes are personal though, and it’s something that gives it a humanlike touch in a transaction that’s otherwise done over the internet. 

It can build returns, and also produce loyal customers, so make sure that you do include this. Messages, notes and the like are exactly what customers may do, and it’s something that benefits the brand. 

Use Creative Stickers 

This is something that definitely is great for making a big impact on the brand. Plus, it can be fun. But the problem is, these get pricey over time, and they take a while to design. The best way to overcome this, are stickers that are custom, as they improve the branding without changing the way that the box looks, and they’re simple, but effective. This is great for when you want to use holiday packaging and other means. 

Go Green 

Green initiatives are something that you should work on. This is one of the best and easiest ways to change the packaging. Giving them tips on how to dispose of this in ways that are environmentally friendly shows that you care about the planet, and you can even include this on your website. 

You can change the designs that are on there to signs that are green, and you should make sure to incorporate these too. 

The small changes that are there offer a major impact on the packaging that’s otherwise not really different from others. Change your packaging just a little bit, and you’ll notice that this creates a magical packaging that customers will love and want to buy once again. 

The Costs of Packaging 

When you’re looking to budget out your packaging, you should also look at the options that you have. Custom packaging is something that’s become super popular, but that doesn’t mean that it has to completely destroy your wallet. 

It’s important to make sure that this is part of the costs of your product. With about 10-40% of the price of packaging being what people spend on this, it can definitely cost a lot. Here are some factors that you may want to consider when you’re choosing packaging, and how you can prevent this from totally wrecking your budget down the road. 

Fixed Vs. Varied Costs 

Fixed costs are going to be what the manufacturer will charge no matter how much you’re going to be printing. 

These include: 

  • The setup of the machinery 
  • The printing plate costs for flexo and litho printing 
  • The mound costs for foil stamping, die cutting, embossing, and other types of means 
  • The costs for renting if you don’t have the equipment 

This ratio is usually based on the units that are produced, based on the type of options and the volume that’s there. 

Now the varied costs include those that change over a period of time. larger volumes tend to have a larger cost of variation. 

These costs include: 

  • The costs of the materials 
  • The production wages for those making it. 
  • The lamination and ink. 
  • The shipping costs 

The costs that are fixed and the costs that are varied are what come together to make the packaging. 

While there are simplistic ways that come with this, most of the time, fixed costs can definitely make up a lot of the costs, especially if you don’t have too much variation.

Scaling Economies 

Have you ever noticed that suppliers give you prices that are lower when you have more items, and a lower volume means a higher cost. This is because of the scale economy that goes with this. 

The scale reduces the costs of this, since the fixed cost is spread through more and more units that are there. 

So let’s say that you are going to have 100 different units printed.  Maybe your cost is $1 for every unit. But let’s say you 10X that, and then, it’s 1000 units. This will then cost about 10 cents for every single one. 

If you ignore the variable costs, you will see that the 1000 units does mean that it costs lower. 

Now, let’s say that we take this, and you also factor in the variable costs too, which may still be the same, but the fixed cost is lower, as it’s spread out. 

While it may seem a little bit textbook, the variable costs do change, as the more production means that it’s more efficient. Yes, you’re saving money if you purchase more. 

This also allows for your brand to use the cost that’s reduced into other types of functions, or even step this up, with the way that the printing is included, or the other packaging materials that offer a competitive advantage for the business. 

There is also the factor of the returns that are there, which means that when you increase the volume within the short run, it gets the optimal capacity. Before this, it meant smaller price increases. However, when it’s done optimally, it starts to even out. 

This is helpful for you to learn, because it can play a major part in the packaging that you put together, the state of your packaging needs, and also lets you get a full feel for the type of result that you want to get from this. 

How to Design Tray and sleeve Boxes 

Sleeve and tray boxes are great to unbox certain items that help customers reveal the products that they have. We see this with macarons, soaps, phones, or even jewelry, but anything can be put in there. These look good, and they also offer customization of one part or the next, offering you to have the best displays that you can. These also optimize your display by showcasing the way that it looks in the tray, and you can design this with different artwork. 

You Should try Kraft Tray or Kraft sleeve Boxes 

A lot of times, people get plain brown sleeves or tray boxes that are made from cardboard that’s corrugated, and it’s laminated to their liking, but it won’t give you the best impression. Brown boxes are usually seen as drab, but they don’t have to be. You can get something that appeals to all sorts of clients. One way to do so is kraft boxes, as they help ensure a simple package, but also is done in a way that’s creative for the brand. 

Kraft is also totally biodegradable and compostable, which offers a more sustainable aspect to the business. You can print on these, and then, once you add the logo and branding, it makes it much more memorable for those customers. 

This also can help you feel good too, as it shows to the customers that they can compost these in the home. 

Consider custom Inserts 

While sliding the tray in the packaging, you can also consider the way the products fit within the tray.

If the products move within there and then scatter once the box gets opened, this can ruin the excitement of the reveal, which is why an insert is one of the best ways to go. 

Custom inserts are unique, as they fit the products in their own way, and prevent them from moving about within the box. 

This also improves the protection of those items that are delicate or luxury, including jewelry or perfume bottles. 

Inserts are very customized to one’s liking, and they can also be printed as a major placeholder for the material that’s marketed, and stuff that you won’t want to miss. 

If you want better protection for heavy items and packaging, foam inserts are the best.  

You also may want to use sleeve boxes and rigid trays, as they’re sturdy, and they come with some thick paperboard. 

Make sure this is shaped based on the needs. 

The cool thing about sleeves and trays is that you can get them in ways that fit the needs that you have. 

Bigger boxes and trays are great for many items, especially if you’re worried about possibly needing multiple boxes. You also may want to include ribbons to pull the tray out based on the way that it works. You may also want to utilize a thumbhole too. 

Sleeve and tray boxes also fit the requirements. If you want the customers to see what type of product they’re getting before they buy, you can add a see-through window, in order to ensure that the multiple variants of the product are there. 

This works for multiple flavors, colors, or even smells for a perfume. Another way to do this is folding carton boxes for your sleeves, in order to offer better product packaging. You can also include windows on the carton sleeve to make this better, more intriguing. 

There are tons of ways to use sleeve boxes to offer a simple, luxury packaging, and you can easily use this to make your packaging stand out and look better for you. 

Why You should Use a Tape Dispenser 

Tape dispensers are a godsend for packaging for various reasons. They improve how efficient you are in all sorts of areas, and for a lot of businesses that are still growing, tape dispensers are the answer. Here, we’ll go over why you should invest in a tape dispenser now. 

The types 

There are tons of different types of tape dispensers, and each of them have a variety of functions. They include: 

  • A handheld tape dispenser which saves you money and literally just requires you to use your hand to dispense the tape. 
  • Pistol grip, which is great for wider tape rolls, and they can be up to a couple inches wide. 
  • Carton sealing dispensers, which are made from high-impact steel and plastic, which uses heat-treated blades and a roll-on sort of mechanism to seal your packaging. 
  • Definite length, which is one that’s good for accurate tape measurements, and this is great for ones that want something super accurate, as this is equipped with different controls, and it can dispense multiple rolls. 
  • Semi-automatic applicators, which are some of the most advanced, and they can dispense up to enough tape for 40 boxes a minute 

Obviously, there are a ton of different kinds, and there’s  a reason why you have a lot of different options for dispensing the tape that you have. 

Why Use a Tape Dispenser 

There are tons of benefits that come to this whenever you do use a tape dispenser. 

First and foremost, it increases your packaging speed, letting you get through a lot more packages in less time.  regardless of whether the dispenser is semi-automatic or automatic, this is one that’s definitely efficient for the packaging that you have. 

It also reduces the product waste that’s there.  Anyone who has used tape and scissors before knows that there is waste when you do it like this. But with a tape dispenser, this is one that also gets rid of the excess waste, and tape dispensers are great for higher packaging volumes. 

It’s also much more consistent. Regardless of the efficiency of an employee, they aren’t able to get it correct and consistent each time. with a tape dispenser, you’re able to be consistent, and really be able to hit the margins that you’re going for with each dispenser, making it easier for you. 

It’s also much better in the long haul too. 

Think about it, if you have consistent, accurate, and simple results on the regular, you’ll be able to save yourself some money over time. a tape dispenser offers you a chance, especially with the high-quality ones, to be consistent with it every single time. 

Instead of messing up the amount of tape that you use for this, a tape dispenser takes out the guesswork, and it takes out the inconsistency, and instead it will help you be able to easily and effectively create the perfect tape dispensers that’ll aid you and your business. 

With that said, not all tape dispensers are created equal. Some people may like to use tape dispensers that are big and bulky, which is fine if you have a lot of projects. If your projects are few and far between, you don’t need a big ol’ tape dispenser for this. 

With that said, look at all of the options that you have for tape dispensers, and see for yourself just what kind of tape dispenser you might need, and what will provide you with the exact needs that you have for this sort of product packaging as well, and help you seal your boxes too.