Why you should Prioritize Sustainability within a Recession 

The uncertainty of our economy is scary, and with many brands cutting down as of late, thinking that the sustainability and ethical parts of this to the side, it can be bad for the planet, and it’s terrible for business. 

Brands need to be committed to the initiatives and the goals that they had during the previous kinds of recessions, and if you focus on sustainability, you bounce back faster. With the tough economy that we’re in, here’s what we should also be looking at. Sustainability is something that will definitely help you have leverage when you’re a brand that’s looking to figure out how to stay afloat. 

The reality of the Current Market 

With over a thousand brands that are at the front of innovation and working to make changes to the environment, having a D2C business model is something that’s good for a lot of people, especially before they get to the top of the charts.  There are many brands that are dealing with sales not hitting the expectations that are there, leaving them with too much product, and not enough certainty about what’s next, and this is something that’s stuck around in the previous year. 

Plus, with these different aspects, there is a lot going on globally: 

  • Inflation hitting a 40-year high 
  • Gas prices over $5 nationally 
  • The sentiment for the consumer is declining 
  • Hiring declining, with high-profile companies laying off more and more. 
  • Most places slashing prices to get rid of inventory 

This is a common problem for many businesses, and the idea of sustainability may not be something they ware ready for, especially with the next year. 

How ethical brands and sustainable ones Fare. 

Brands that are ethical and sustainable tend to actually do better when faced with a recession and economic downturn. 

Let’s look back to the 2008 recession. Some of the most sustainable brands tend to be the ones that were the most successful, those brands that made aggressive, bold investments during these years did a lot better than a lot of traditional brands. That’s because a lot of experts predicted the opposite, and the thinking that people needed to cut the costs in order to possibly be beneficial to the environment, and it’s something that a lot of companies struggled with. 

In a study back in 2014, it was found that a $1 investment for sustainability companies grew to $22.60 in those that were still sustainable by 2010, and this also is a major increase compared to many of the lost sustainability companies. Plus, a lot of companies that have a strong responsibility and repute do have some declines when they were not working in sustainable fields. 

Some of the greener places and companies actually were able to expand, offering more greener options of revenue, and it also improved the competitiveness during the economic downturn. Plus, a lot of B corporations and those that were known for high standards of transparency and performance did have a much stronger chance to fare during the recession of 2008 than more traditional businesses. 

What this taught us is that if you’re looking to have some sort of plan for when those economic downturns happen, sustainability is the way to do this. While nothing is possible to be recession-proof, and almost all businesses of all kinds will feel this, the goal of this is to pull yourself up, and prioritize the sustainability of the product, and by doing this, you’ll be able to become bigger and better, and bounce back once the aftermath of the recession is over. 

Why Small Contract Packaging Costs more 

Did you know that small contract packaging is a lot mor expensive than the bigger contracts? This might seem odd, but it’s the case. You may wonder why it is the case, since it seems like it would be much more expensive if you get a bigger older.  It may be a bit surprising, but there are some variables that go along with this, and it’s important to understand the differences that come with these projects and packaging as well. 

Why it does 

When you look at contract packaging, there are some different factors to look at. The total costs is important, and how long the project will run, along with parts and items that are moving, and as well, the relationship with a copacker that you might have. 

However, the cost per package is something as well. It might seem strange, but if you look at the elements that generate how much your cost per package is will show how the higher costs come to be. 

Variety impacts efficiency 

Yes, it does, and it doesn’t matter what size you are. If you’re changing it up a lot, it’s going to cost more.

If you’re doing small contract packaging, it will cause you to start and stop multiple projects, and you have to do a lot of other variants in a smaller time period. With contract packaging, you also need to look at the downtime going from larger to smaller projects. These different factors also include the changeover of laborers, setting up the equipment for you business, and also the lines along with other kinds of actions that are based on the needs of the packaging project or company. 

This will also cost you more money in a few instances, and it’s why the projects do result in larger price points for each package. 

Every time contract packaging company has to stop, shut down and then switch over, it stops the greener generation, which doesn’t look good for anyone. They need to put together new machinery, tweak and alter as needed, and of course, they need to quality check it to ensure that everything’s running effectively. 

This does take more time, which then causes more costs to pile up, since copackers will need to ensure that a portion of this in place to ensure that contract packaging projects that are smaller are profitable for the packaging company while also reducing the downtime that’s needed to finish these projects. 

It’s like riding a bike 

It’s important to understand too that smaller projects are kind of like riding a bike, since it may not be perfect the first go of this. You may fall, or fail, and then get back up, and then, tweak a few parts of this. 

This goes for anything, including packaging. You fail, hit the right speed, and you’re better at this. This is something that might not be ideal, and for smaller projects, this is something that does play a part in it.  The copacker that you have will need to change it for bigger projects, and they will need to alter. It may not be perfect the first go. They may change metrics, and also small logistics. 

This is something that’s not gotten right immediately, and it can play a big part in getting the rhythm down. For smaller contracting jobs, it takes a little bit of time to hit the rhythm, and you will need to pay up more to ensure that you get the results that are better with time, and if they have to shut it down, it affects you. 

Proper Packaging to Use in Our Current Climate 

There are many challenges in the current world, and even sustaining proper packaging especially with disruptions, it’s been quite the challenge. Plus, managing the materials and packaging has only grown harder than ever. 

The supply Chain issues 

There were already issues with your supply chain before all of this, and with continuous conflicts, it’s something that you definitely will want to look at, and it’s going to only get worse before it gets better. 

Planning this does require an approach to this, and the supply chains will only get worse as more and more unintended incidents and consequences happen as a result of the war, pandemic, and also the ongoing disruptions of the petroleum industry. 

Material shortages 

Most current vendors have certain clients that support them, and when supply chain issues happen, getting it from the vendors is a challenge, and many times, they either don’t have enough, or they have to charge more, and it’s a challenge for plenty of people, in order to serve the clients that are there. 

Many vendors are turning to different vendors as well to help with this, and even inventory is different from what it was even a couple of years back. So how do you calculate all of this, especially with the current climate. 

How to calculate current inventory 

The best thing to do, is to do a little bit of calculating, and math problems to help with this. 

The formula is something that you should keep on hand, in order to keep your business running as you should. 

The formula is as follows: 

The demand daily +the safety Stock x lead time = the packaging minimum materials that are needed, and that inventory level. This formula is something that helps you see just how much you need in order to get ahead, at least for the next 30 days. 

It’s important though, that with the current packaging needs, you also multiply this by 1.5.  for example, taking all of this and say it comes out to 3000 widgets, you want that number to be 4500 instead of an extra buffer. This lets you continue to be in business even if your local suppliers are a little bit slow with those lead times. 

There are other components that you also need to look at too, critical aspects of items that you can’t fully empty your stock of. 

Looking at the critical 

You want to make sure that you know the critical aspects of packaging. That means, if something is ran out, it will shut down everything, and you can’t work. You want to make sure that you have double of these critical components, in the even that there are inventory snags. 

This can cause issues with space at your warehouse, but with all of this, you can get about 2x the time for leads to ensure the abundance of this. 

It’s important to make sure that you do factor in space, which does become an issue, but also think about it, this can make a difference between your business working, and your business having to shut down. 

You also want to add in other waste factors, and also look at continued supply chain and labor issues. You also may find that the goods quality is going down, and you’ll want to factor that into the calculations at hand in order to compensate all of this. 

Keeping ourselves informed of all of this is incredibly important, and with this, you’ll be able to prepare your supplies for any problems that may get in your way as well. 

Small Business Shipping tips for the holidays 

The holidays are a fun, although stressful, time for a lot of businesses. They’re something that’s great, but it also can be a bit overwhelming to ensure that everything goes off without any issues. If you are looking to ship products and gifts out without any snags, you’re in luck. We have some of the best shipping advice possible, and some great tips to help you get the perfect holiday shipping experience for your business. 

Learn to Save 

The first thing is also look for ways that you can save on some of the shipping that you do. The first, is custom boxes, and they’re something that a lot of big businesses like to use. They make unwrapping even better.  You may wonder if there is a way for you to cut down on costs though, especially when you look to possibly get more product out for the same budget as before. If you can’t afford custom designs, look at the box size too. See if you’re paying too much for layers unneeded, and if you’re shipping the necklace in a box or if you want to ship a larger products in hose same containers. 

Look at box size, try different dimensions, and make sure that the products are snugly fitting, and make sure to minimize any chances of something breaking. Another thing to do, is that if you want to also save some money, look at the calendar and pay attention. This is especially true during the holidays, when lost orders, rush jobs, and quick shipping can sometimes cost errors that do most definitely add up.  You should try to finish fulfillment the moment that you get an order, for if you do take the time to look over the orders every single day, you can avoid disasters, and also help to avoid a lot costlier mistakes. 

Help the Customers 

People don’t like to wait during the holidays, and they al practically need to keep informed. If you want to keep your customers nice and informed, start with a tracking number. This helps with any last-minute shopping moments and it also cuts down on the amount of inquiries that you get, which is a big factor in traffic to your site or your email. 

This is better to be left open, so if you’re prepared in time of the holiday rush and offer tracking, it makes things that much easier. Finally, make sure that you also offer shipping that’s reasonable.  Free or low-cost shipping will get people more and more excited, and they do have tons of options. People don’t want to pay excessive amounts for shipping, and too much will definitely affect sales. Free or a flat rate on shipping, even on just different time periods and days, shows that you care bout your customers and want to treat them fairly. 

Finally, try to make sure that the customers finish their orders, and they don’t engage in cart abandon. Offering free or reduced shipping is one way to prevent this, since in a lot of cases, it can make customers think twice. 

With that, those are the main tips that we have here for you to get the most out of your sipping during the holidays. I know it’s a stressful time for anyone, and if you’ve ever been curious about how to make it work, and also, how you can provide high-quality shipping to others, then you’re in luck. We offer just that, and with these tips here, you’ll be able to get the most tat you can out of your holiday shipping and make plenty of customers nice and happy. 

How to Create Environmentally-sound packaging 

If you’re looking to be a bit greener in terms of brand, or if you want to use sustainable packaging, you’re not alone. Custom boxes are actually one of the best ways to do this, but here, we’ll discuss how you can start making your packaging as sustainable as possible. 

How to make it useful and sustainable 

Of course, the right packaging that you use is very important, since this is what actually impact the environmental results from the company.  You can choose the boxes, and opt for something smaller for your boxes, but you should also look at the materials that you have, in order to create the ideal boxes that minimalize the environmental impact of this. 

You also want to look at packaging functionality.  You may wonder if you can change this to something else, such as maybe your box becoming a flowerpot for some succulents, or even into a hanger if you sell clothes in boxes and whatnot. The function and form is something that not only reduces the footprint, but also makes it very innovative, and super cool for those interested in this.  There are so many great ideas that you have, and they can even be put into social media posts, building brand awareness and whatnot with them, and also impact customer engagement as well. 

Educate them 

You want to showcase the products, but also the philanthropic needs that are there, since the packaging is also about as important as the product you’re selling. You also want to look at the message you’re sending, and the text you want to include in some cases. Even a little bit about the cause and whatnot on the inside of the lid of the box is important.  Remember, all blank spaces matter to customers, and that’s a chance for you to connect with the customer base and build it as well. 

You can also include essays and whatnot on the impact of the environment, and what it means to the person. People can write this, and then, you choose the winner or winners, print this on the inside of the box, along with the exterior.  When you’re working with texts that relate to different causes also look at the overall design, and the impact of this too. You want to make sure that the message is the focus but keep the boxing color that’s there to earth tones, and keep the design minimalist otherwise. 

Remember as well to put the social media on the packaging too, so that when customers do this, they can look at what you have to offer, and also find out how you’re able to work with these different causes as well. 

Work to change the world 

If you’re someone who is interested in philanthropy, or maybe your company has been known for this, it’s imperative that you make sure that you do your research, and also work to showcase all of this in the packaging that you have. 

Create packaging, which is ethical, and definitely you’ll see a difference in this today, something that can ultimately change the world. If you’re someone who wants to make a difference with your box packaging, you’re not alone. Companies want this a lot, and luckily, with this, you’ll be able to do just that. 

With custom boxes, custom shipping, and all sorts of new ecological needs that are there customers can opt for an experience that’s greener than ever, and also one that’s good for them, so that they can be happy and also enjoy every aspect of the packaging experience that they have. 

How to Recycle 

Knowing how to recycle is something that should be better known, but it’s not. Recycling involves certain kinds of materials, and different ways to recycle them. in this, we’ll go over how to do it, and the different symbols that are on these products. 


Paper is mostly recyclable along with cardboard. The exceptions are paper that’s shredded and cardboard that’s shredded, or anything that has plastic or wax coatings over this. This is because it will not break down effectively. For newspapers and other books and media, it needs to be bundled together, delivered to the drop-off point, and you can have a recycling service also come up and take this. 

You do need to break down cardboard boxes into smaller sizes before you use it. You may wonder if it’s worthwhile to recycle it. The simple answer is yes. With more and more recycled fibers being the major selling point for people who buy, this is important. Cardboard boxes also are used for most products, and when you recycle, you’re saving at least one tree for every three feet of paper. 


Plastic is something that you should try to recycle because it can take up to a millennia to degrade. This is now clogging up the oceans, and a ton of our landfills. Here are some things about it, and it’s scary if we let this continue to degrade. 

You do recycle this based on the type of plastic, so check the bottle and whatnot to see what it is. You can recycle most of these, so long as they are plastic, and fall into a category. With over a tenth of the waste being plastic, and over 2.5 million bottles get discarded every single hour, it’s something we should get better about doing. 

Plastic bags and cling wrap are recyclable too. You ca n actually get specific boxes that help you store and also recycle these. Recycling bags especially is really important since it stops landfills and oceans from getting polluted, and it does protect the animals from danger. 

There are also bag bans too, which stop people from using plastic bags. In the end, plastic recycling is really important, since it does otherwise stop the oceans and places from building this up, and it can help stop environmental problems from happening. 


Electronics are something that you can recycle, but the thing is, people don’t to correctly, so it ends up in landfills, and this causes major pollution issues. Cell phones, tablets, laptops, computers, and appliances are small and can be recycled. To recycle them, you should check the EPA to see how you should do this, and the best way to ensure that it’s safely done you’re going to probably have to put it in a drop-off point, and you also need to take out the batteries if you’re recycling a laptop or cell phone. 

Cell phones specifically though does have a specific place that you dump it off, you get paid for, and then, you can let them handle it. So is it worth it to recycle electronics? Yes, since it accounts for 70% of the toxic waste in a landfill, despite being just 2% of the trash that’s there. The less electronics in landfills, the better. 

And there you have it, the basics of recycling a lot of these items. Next time you have them, consider looking into each of these to get the best strategy to recycle these items so that they stay out of the landfills and ocean, and helps you really be successful as well too. 

How much Can a Box Hold? 

The volume of a box is pretty much what you want to look at when you’re trying to explore how much boxes can hold. They’re 3D spaces that hold gases, solids, or liquids in order to hold the contents within. The volume of this can be decided with different formulas to help you figure this out. This is usually done in cubic units to depict this, and with different math formulas out there to help with shapes, it can help to make even the most complex of shapes easy for you to understand. 

Types of Volumes 

There are various different types of volumes that you can figure out. This is good for the application of this in your boxes, and helps you get the right idea of what it is that you’ll be putting in there. 


Cubes also known as regular hexahedrons are 3-D shapes that come with six sides that are square. This is pretty much the typical box volume that you’re going for. This is six different sides and each of these meet at 4 vertices, with the cube containing the polyhedral, congruent, and other angles and faces. The edges on each of these are equal, so to find this volume, you want to simply measure out your lengths on each side, and then multiply that by three different instances, so it’s pretty simple. 

Rectangular priss 

These are a bit different, since they’re not always what people are going to use, but for longer items, this is definitely a type of shape that you’re going for. This contains six different rectangular faces, and everything is a right angle.  Unlike the previous one, this is also quite similar to a box, and is not two dimensional like rectangles. It’s got lengths, weight, and width for this too. 

The volume of this is done through measuring all of this, and you basically multiply the length by the width by the height in order to get the results and the answers that you’re looking for. 


Prisms include two ends that are parallel, or different bases, which are similar in size along with shape.  A polygon that forms these bases are actually what is the name for these prisms. Prisms that have two triangles for example are known as triangular prisms, the same goes for rectangles. 

The two sides of this are then connected by different rectangles, and of course, the side numbers are determined by the sides of the bases of the polygon. A prism for example has the same measure of the cross-section near the length of this, and you basically want to find the polygon that creates the base of this, and then, measure the height that’s perpendicular from a base to the next, and then, you multiply the two in order to create the volume. if you multiply the area of the base with the height, you then get the area of this. 


Finally, we’ve got pyramids, which is created by making a base that’s a polygon, with a vertex or apex, and they basically come together to make sides that are triangular, and the number of these sides is made up by the sides of this near the base. Basically, they’re classified based on their base, which can be a polygon.  A pyramid that comes with a base that’s square is known as a square pyramid, and you basically find this area by taking 1/3 and then multiply it by the area of your base, and then the height. Use this to find the surface area of any box or item. 

What not to do with your packaging 

Packaging is something that a lot of people worry about, and with every single decision, color, image, you name it, you definitely want something that won’t look bad. One of the most overlooked portions of a plan for the business is packaging, and it’s something that influences the image of your brand. Even if it’s not something that you realize, the packaging does make a huge difference in many cases. 

It’s something that actually makes or breaks brands, and it’s something that a lot of people look for. It can increase the interest customers have by at least 30% if you do have this. What is the stuff to avoid though? What should you be careful of when you’re looking to design packaging. Here are more ways a package could go super wrong than right, so keep that in mind. 

First Mistake: your packaging is Impossible to Open up 

Don’t make it super complicated. Keep it simple. while safety is a huge part of this, nobody wants to get a bunch of tools or knives to open up a bunch of packaging. You want to make sure that it’s safe for sure but also, don’t overcomplicate it to the point where people get wrap rage when they open it. 

Missing Branding opportunities 

If you have packaging that’s not descriptive or boring, this can be a huge miss for the brand in a lot of cases. Take time to ensure that you do build a name for the product within the branding space. You want to make sure that the packaging shines, and you don’t want to mess up the branding or the perception of the brand. Remember, the correct identity for the brand also implies the loyalty to the brand. 

Missing the mission 

What’s your mission. What do you bring to the forefront? The packaging that you use needs to show that. If you’re a product that’s pretty, you need to invest in packaging that looks good? If you’re a beef jerky provider, you want to make sure that it showcases the best features to get people excited. If you’re selling kids’ toys, make sure the packaging does catch the eye. Remember, don’t miss this part of this, since it can make you not stand out. 

Ignoring the Audience 

Finally, we have one of the most common mistakes, but should be a no-brainer for many people. This is something that we see all too often, and so many brands make this mistake. You should know the audience at hand that you’re going for. 

If you’re a company that’s green and green-focused, you shouldn’t use packaging made of materials that aren’t eco-friendly. If you’re doing this, make sure the inks are eco-friendly too. If you’re looking to capitalize on this, make sure to let people know that the inks aren’t toxic, and that you use eco-friendly materials. This is something that a lot of people actually look for, so be mindful of this. 

Do be faithful to the roots of this, and this is something to be mindful of.  Customers demand and are finnicky, and they will not hesitate to toss you out as a brand. Make sure that you have the proper branding experience for this. 

Although this seems like some easy stuff, there are countless brands which mess this one up, and it’s something that you need to make sure that you don’t’ do. If you’re worried about your brand packaging, definitely talk to a professional to make sure it’s ideal, and also is something that is capturing the image you want to capture. 

Do I need double Walled Boxes? 

This is a question that a lot of people have, especially when they’re choosing the people packaging for their items. If you do the research, it helps you choose the right boxes, along with all the aspects of this. You may not even know the difference between double-walled and single-walled boxes, and this is something that you should know is right. Before choosing the type of box, you should think about the box type necessary, to help with money and time, since this is something that’s super important for packaging. Packaging is more than a design, but you have to look at durability, strength, the functionality of this, and a whole lot more to this too. 

What are they? 

They’re basically stronger and studier kinds of boxes compared to the single walled ones. Double walled boxes use fluted paper that’s pushed between two liner paper sheets. The outer and inner portions of this is made from kraft paper, recycled paper, and also test paper. The strength along with the durability do get determined by the paper type that’s used, along with the flute size. A major difference that’s there between this it the double walled ones use two layers that are fluted, rather than a singular layer. 

When to Use? 

This is good for those items that require ample protection or are heavier. Something that needs to be stacked in a safe manner, or stored in a warehouse for a bit, while it’s sold. Because it’s rigid, it’s better to store and stack without it crumpling. This is good for a lot of manufacturing areas and retailers since this does hold pretty well. This does offer good insulation along with the single-walled boxes against major changes in temperature, which does happen. 

When to not use? 

This is something that shouldn’t be used if you’re not going to store it for a long period of time, or if it’s not super heavy, or if it’s not sensitive to temperature changes. That’s because it does eat up costs, and it’s something that may be too much for the costs associated with this. In that case, just get some single walled boxes, since they do move and store lighter items a lot better. 

If budget is a big issue, then you’ll also want to factor that in, since double walled boxes are usually something that are a much larger investment, and sometimes, they may even pay for itself if you’re looking to also mitigate costs associated with items that need to be replaced, and the single-walled ones are not living up to the standards that are needed. 

Does this even matter? 

Yes, it does. This is something that does play a huge part in the way the brand looks, and also will help you with ensuring that your brand gets the correct recognition necessary. This is just as important as ever, and a lot of packaging companies will definitely benefit from this. This is something that also does showcase the products in the correct manner, which is another part of this. 

So what does it mean for you? It means you cannot skimp out on this step, even if you want to, which does make sense, especially if you’re planning to put anything in a box.  You may wonder if double-walled boxes are right for your brand’s needs. The answer is simple: if you know that your items will get crushed otherwise, or you know that your brand absolutely needs this, then by all means, put this in, and get the brand recognition that you need. 

What are secondary and Primary custom Packaging? 

For a lot of packaging, you need more layers than just one.  Sometimes, it requires a layer over this to protect it, usually a box that ships the product there.  This lets customers give this to a person without it being damaged. The cool thing is, that primary and secondary packaging doesn’t have to be boring, but there are some cool ways to make it work for your needs. 

All about primary Packaging 

This is the packaging that directly touches the product. If someone buys an item from the store, primary packaging protects the item directly, and it contains the important information that customers need. This usually is not a later that is removed until the customer is going to interact with the product directly. 

Cereal boxes are a great example. It gives the customer all of the pertinent information about this product, and also any important practical and nutritional info to let the customer know how much they should have the flavor, and whatnot.  Usually, this houses the cereal directly and maintains freshness for the customer too. 

Cartons are another one, and plastic wrapping is another, since this pretty easy to use, surrounds the item, and usually contains fun codes, nutrition facts, and even sell by or best by dates too. The goal of this packaging is to tell customers about the packaging and the brand quality, and also, what you should do to help properly preserve the freshness. 

Secondary Packaging 

What is secondary packaging then? This is the packaging over the direct packaging that protects the item when it’s transported. Usually, it’s used for display, or for logistical reasons because this usually is how products are properly protected. 

Some examples include: 

  • Those displays you see by the register 
  • Packaging that makes it retail-ready 
  • Packaging that makes it shelf-ready 
  • Pallets 
  • Case stackers 
  • Floor bins 
  • Endcap 

The goal of this is to get the eye of the customer, or it’s used to protect the boxes and whatnot from getting smashed. Usually, cardboard is the main way to display this because it’s strong, and it catches the eye of the person who is looking at this, since you typically use cool graphics on this. 

The uses for this are also some of the most practical out there too. You can put a bunch of products together to sell an item in bulk. Sodas that are sold in large packages are good, and usually, you can also get little packaging that gets the contents directly from point A to point B, as in the case of those cardboard holders for root beer bottles. 

It’s also really good to help transport items, and it is something that’s cooled to use because for a few of these, you can literally get it, pull it out, and display it within the secondary packaging, so it works twofold.  Workers as well can also open some parts of this, maybe with designated perforations, that actually shows the products directly on display to use. 

This keeps primary packaging and the product itself safe, but it also is a unique way to display the different items there.  Pallets and floor bins also work well to display everything that comes with this, and usually a lot of stores will utilize these floor displays because it allows them to display as many products as possible that they can without it all crowding or taking a bunch of space on the shelf. 

With that said, primary and secondary packaging are both very important especially for determining the packaging needs that you might have for your company.