Tag Archives: InteractivePackaging

Packaging that Educates Kids and Families 

Packaging is used in a lot of different ways, especially as a platform for creativity and learning. Some companies have taken it upon themselves to offer informative, useful packaging that gets kids excited, interested, and inspired to learn new concepts and ideas. 

Here, we’ll go over some of the different means in which you can educate kids with some fun packaging incentives, and why, because of this, you’re giving kids valuable concepts that will really shine. 

Some Fun ways to Make This Work 

There’s a lot of great ways for you to make packaging to teach kids. 

One way is puzzle mailers, where a puzzle is embedded into the design. Kids of all kinds will be able to solve the puzzle, and unlock the box.

Some boxes are also designed with STEM themed concepts to it, such as math and science concepts. Various puzzles involving such concepts might be put in the back, or in the inserts.  Some might also use QR codes to take kids to these fun activities that build and enrich their mind.

Finally, some also may teach language, with wrappers that will help them learn different concepts, such as Spanish, French, and other major languages.   It’s fun, simple, and can make your packaging stand out. 

The Benefits 

With this type of packaging, you offer better brand goodwill to your customers. It shows that you care about the kids that open up and enjoy your products. Even though it’s a game or toy, having this shows that it isn’t just for fun, but other reasons too. 

It also engages the parents. Some parents might be able to work with their kids, learning about different concepts and other such activities. 

It also extends your packaging lifecycle, making it last a bit longer, so it’s not thrown in the trash. n

Best Products for This 

A lot of products work great for this.

If you’re selling books, this is a fun way to keep it around for longer. Adding a QR code that gets kids to show off what they know is a fun concept too. 

Toys are the same. Give toys, and you’ll be able to build and improve on certain concepts. 

Educational tools are another. A lot of STEM toys with fun packaging just adds and enhances the experience, making it fun and engrossing for those who purchase these items. 

Family brands also benefit from this, because it shows that you’re also concerned about the child’s future and learning too, enhancing the overall customer goodwill that’s there as well. 

Future Activities 

These days, we’re seeing more box-related items that are there. Some may also use AR layers that teach topics like geography, sustainability, and other such concepts. Being able to really enhance and build your experiences adds to the effect, and really makes it fun for everyone. 

Some are even building sites and apps that kids can play with on their phones. Though it might be a game, the results for kids, especially when it comes to the overall engagement and fun of the brand, really shines. 

We might see more companies take it upon themselves to use this, and as well, through such matters, build a better, more meaningful brand awareness that stands out, is sustainable, and also will improve the concepts that are there. Consider using these today, to see for yourself just how informative and engaging branding and goodwill comes from this, and why, through this, many companies are able to create a lasting connection not just with the children, but their parents, and will improve their lives in the long run. 

Interactive Packaging to Engage Consumers Beyond the Shelf 

Interactive packaging does a lot for a company’s products. In fact, it can create immersive, exciting customer experiences that will definitely enhance the way that the consumer enjoys what you offer. 

A lot of times, this type of technology is seen as a way to enhance an experience, but did you know that you can put the different codes and engagement tools to really show them what they’re getting even before they buy it? it’s a wonderful tool, and here, we’ll go over some of the different ways that interactive packaging, especially the technology behind it, is becoming a packaging tool for full-on engagement, rather than just a receptacle to contain the items inside. 

Technology Enhances for Interactions 

A big part of interactions is the technology that comes with it. With more and more people moving towards smart packaging, as a business, it’s in your best interest to consider these types of interactive elements. 

For instance, QR or quick response codes that customers  can scan on their phones. It takes them to the product, so they can get more information about it. it’s definitely something that can really enhance the experiences by giving them something worthwhile. 

AR or augmented reality technology is a type of technology that creates a reality for customers to enjoy. Customers can enjoy different product demonstrations, and even enhanced virtual experiences through this means.   It really takes the experience to the next level, offering consumers a new way to interact with the items they buy.

Then there are NFC tags, or near-field technology tags and chips. These can detect various smart devices with the items at hand. The interactions offer a consumer more ways to really enjoy what they’re getting. You’d be surprised at the differences that this makes, and how, through the use of technology, you can really make your interactions fun.

Non-technological Interactions 

So while technology is a great thing, it isn’t the end-all to interactive packaging. In fact, there are other interactive elements that consumers can enjoy on their packaging that don’t even need a smartphone. 

One example is pop-ups, where you can manipulate the technology for more information to show up. 

Peel offs is another one, where they can peel off various coupons, or even to smell and interact with the items inside. This can appeal to the senses in other ways, and get consumers a feel for the technology that they’re getting.

Hidden surprises also work. Items that are hidden, such as a secret prize inside for purchasing may incite customers to get this.   while simple, it creates physical engagement, and offers better excitement on different levels when paired with other interactive elements. 

The benefits and Drawbacks of interactive packaging 

Interactive packaging is great because it does bolster brand loyalty. Consumers can try the packaging before they buy, and learn about you as a business through this. that alone can enhance engagement and get them inspired to buy from you more. With tons of brands out there on the shelves, these interactive elements are a means to stand out, and are great for you to use to enhance your packaging. 

The biggest drawback is the implementation of these features. While some tend to be cheap, others may cost more, and require some tech—savvy activities in order to do this. not every business has this at their disposal, so making sure that you balance out each of these is good. 

The same goes for durability and usability, so make sure that they can be used, and are easy to understand before shipping them out.