Tag Archives: Customer Behavior

Color Psychology in Shipping Supply design 

Color influences perception in multiple ways. 

Red mean’s urgency, blue means trust, and green is used for nature, sustainability, and eco friendliness. 

Some people, especially in the world of shipping use color psychology in order to enhance shipping design.   Here, we’ll go over the role of color psychology, and how it impacts the design of shipping, and its supplies. 

Colors in Labels Vs. Boxes 

Did you know that the labels on your boxes and labels can be used to work together. 

For instance, adding a green and blue means that you are an eco-friendly brand, but also trustworthy too. adding in glue and golden accents indicated it’s a high-ticket item and luxury, but also a trustworthy one too.

Adding colors and accents through labels is a good way to offer contrasting and complementary color  schemes, which in turn, boosts your packaging as well. 

Being smart with it can play a big part in how brands will view you, and it’s recommended to at least consider the possibility of such designs. 

The Customer Behavior Insights 

With this type of coloring, you also encourage customers to open the item. When they see that it’s a bright red, it invokes urgency, so they have to open it now. but in contrast, if we take a sleek blue design, they may marvel at the touch.   The more neutral colors, or earthy tones will show that you care about nature, and give customers a bit of reassurance in that regard. 

Again, it also builds emotional bonds too. customers see these colors and it evokes a reaction out of them, something that can be used by brands in order to generate more buzz and excitement.   By manipulating customer behavior in such a way, it can get them to open up faster, and have a much stronger feeling about the item that’s inside. 

Examples of This 

You see this in certain industries whenever they want to really appeal to the customers. 

Subscription boxes are one of them. with subscription boxes, you’re able to use different colors, generating feelings in the customers that open them. by using complementary color schemes, you can incite them to open it, and generate positive feelings. 

Another one is artisanal brands. If you’re an eco-friendly brand like this, by using various colors, you’re able to put forth some perspectives, and generate buzz amongst various customers and artists. Again, it’s great if you’re looking to make the items shine.

Finally, you have corporate gifting. Giving gifts to those that you work with does need some colors.   Green can man wealth, inciting the employees to work better.  Lue mans trust, showing customers that you’re an employer that they can trust in the long-term. 

See how color works? It plays a role, and by knowing color psychology, you can take advantage of this. 

New innovations 

Obviously, color’s going to play a huge part in the success of a brand, but did you know that some brands are taking it to a whole new level? By creating hyper personalized experiences for customers, you’re able to give them something that really taps into the psyche.

Mood-adaptive packaging that uses colors and smart inks is one of them. they are able to adapt the packaging type, especially to what you want it to be, through the use of this. By encouraging such, your packaging will shine, and in turn, your customers will flock to you, enhancing the branding that you put forth, and the overall customer experiences that you’re bringing to the table, not just for you as a brand, but for those that remain loyal to you. 

How Designs Influence Customer Behavior 

Your packaging and products are a contributor to the success of a brand. With clear and attractive packaging, along with a design that will motivate customers to make the right packaging designs that allows for the brands to stand out.

A lot of times, the types of items that you use play a part, such as the design that goes on the packaging. The material types as well play a huge part. For instance, opting for aluminum or glass, rather than plastic will definitely work in certain circumstances. 

But the different designs that are there also play a part in this, and here, we’ll go over the unique ways that your brand and packaging can convey the information that you wish to convey to your audience. 

Branding for Consumer Behavior 

People like brands because they see you’ve got everything in one place. Having consistent branding allows for you to convey information to the consumers about the brand values, attributes, and the benefits that they will get from the product as well. consumers are willing to try a new product because of something that caught the eye. The same goes for repeat purchases, because consumers like the aesthetics of the packaging that’s there. the design of bottles and cans for instance will influence the emotions through the coloring, typography, and the material. 

Colors and Decisions 

Consumers are also impacted by the colors your package has as well. For instance, if you have a luxury packaging, using a more neutral color, or a purple or blue, will be much better for conveying it.   eco friendly products require you to have a greenish hue to the product, offering you a whole bunch of different means to really give the customer what they want.

If you have brand colors that spark emotions, customers will want them.   Of course, don’t be afraid to get creative with this. 

Textures and Fonts 

Fonts and textures also play a huge part of this. textured packaging is fun to the touch, and consumers that interact with it will enjoy this. they’ll like to touch it, which can result in them wanting to buy it.   the tactile connection is really good too. 

With fonts, the type you have matters. A more minimalistic and modern font conveys to the customers that you’re advanced and enjoying the growing trends in these sectors. Meanwhile a more vintage style font can tap into the nostalgia, hyping up people through remembrance of days in the past. 

These, of course, all work together in order to influence the purchasing decisions, and it becomes even more powerful when combined with patterns, textures and effects. 

Building the connection 

As a brand, you will want to build the connection that’s there with the product, enhancing your own experience in all sorts of ways.   Through connecting all this, customers will be able to make better decisions, and they’ll also be excited with the package, compared to any old item.

Think about this—you’re in a competition with a ton of different products and companies. many of which are ready to as well throw down similar types of pieces. You want to give them something that’s worthwhile and stands out. through this type of packaging, you’re able to give just that.   you’ll be able to, through this enhanced experience, really give customers that excited feeling that will really drive them to purchase. Also, it connects your brand with them, and builds a connection. That connection alone is enough to leave a long-lasting impression on the minds of a customer and make this as well some of the most memorable experiences that they can have.