Did you know that some brands outsource their packaging design solutions and decisions to their customers.   While it might not seem like something big, it can be  a great way to get customers interested, as they can vote on the next look. This form of interactive branding really stands out and shines, and in this article, we will explore just how the impact of such changes improves the ways in which customers interact with brands. 

Platforms for Use 

There’s a lot of great platforms for you to create crowd-controlled packaging that shines. 

Instagram is one wonderful example. Instagram polls are easy for customers to interact with. Again, with such polls, you will be able to get customers interested in what’s going on, thereby making it fun for everyone. 

Design contests are another. These can be done on social media or on your website. With such designs, you will be able to build and create some unique design elements that will stand out in so many different ways. Again, with this, it can be a good way to make your packaging stand out. 

There’s also live voting of items for product launches. Some product launches are fun because you can get audience participation there. Again, all of this comes together to help with improving the products. 

Why do This 

When you get the community involved, it fosters growth. So many customers like to find out what their brands are doing, and building such a community helps bolster a sense of fulfillment not experienced otherwise. 

It also increases engagement too, especially between customers and brands. Again, this is a fun way to get everyone involved. 

It also boosts loyalty. When the customers see that you listen to their voices, and they feel heard, the loyalty of such items is imperative. Again, it will excite customers and get them ready to move forward. 

So with this type of branding and crowd-controlled packaging designs, you will be able to really create a tight-knit experience for all that are involved, and build a unique form of collaboration. 

Tips for Execution 

Sometimes, getting customers interested in this can be a challenge. However, if you offer templates for them to draw in, it works great. Again, such templates will give you something to go off of. 

Make sure that when someone wins you feature them. consider some gift incentives as well, such as coupons, a freebie, or cash if possible.   Showing off the winners incites customers to put their foot forth. 

Rotate your limited designs as well. If a design is limited because a crowd put it together, try to keep it exciting by making sure to tap into scarcity, and in turn, you will get customers excited about all of these new looks too. 

Real World Examples 

A lot of brands are already taking advantage of this.

Many snack brands, such as those international food snack brands, offer crowdfunded packaging all the time for their customers. It can be a good way to get them excited about the food they love.

Beauty boxes are another. A lot of beauty boxes are going to use this because crowds can love them too. 

There’s also seasonal packaging lines. Getting customers to choose the packaging for a seasonal event or run can be  quite fun. Again, consider all of these for your next product launch. Crowd controlled packaging works wonders, and when you give the crowds a reason to talk about your designs, you will be excited for many new and cool ways to show off your brand, and the style you wish to show to customers.