Did you know that some packaging is being used to create new art? That’s right, some artists are turning used packaging items into unique sculptures that are beautiful, along with various creative installations. Fashion as well, benefits from these creative discarded supplies, and offers a new, unique angle on such things. Here, we will go over why companies are doing this, and the benefit of such too.
Why This Matters
With this type of art, you are not only creating something amazing, but you are also promoting something just as important. Sustainability.
Sustainability is so important for people to learn. When you offer a unique, sustainable element of focus, it can help to make it really stand out. more and more companies are taking advantage of sustainable resources, so it can benefit you in the long haul too.
Another reason is artistic reuse. Showing people that companies can use such items again and again is nothing short of magical. Again, this isn’t just packaging, it’s inspiration, especially for those who are artistic, and want to hone in and show off those various creative outlets too.
Some Examples
There’s’ a lot of cool, almost famous examples. At various art museums, you see a lot of cardboard furniture, with some made from patterned packaging. Again, all of this can show off the item, creating something fun out of an item that would otherwise be in the trash.
Another one is tape-based murals. Some are making murals out of tape, which involves different colors and patterns. Again, another fun and unique means to make your packaging truly stand out, and beautiful too. Some also have built personal collages involving packaging items. One famous example is the shipping label collage put together, in order to show off the fun signs created from message labels. Again, on their own it isn’t something special. But, when thrown together, it takes the ordinary and makes it extraordinary.
Brands that Collaborate with Artists
There are many brands taking advantage of the newfound collaborations. Look for many local sustainable brands, who wish to collaborate with artists.
If you want to find the in your area, check out artists that might be looking for more sustainability-focused products. If you know a brand that’s also mor green-focused than others, then you also might want to reach out, and see if the same designers also want to take advantage of such an amazing experience as well.
How this Impacts the brand
There is a multifold benefit that comes with these unique art pieces. These days, taking your items and making them something different, something magical, is nothing short of astounding. It is wonderful for your brand identity for multiple reasons. The first, is that it showcases commitment to the environment. It shows that you care so much about the environment, and that you wish to give packaging supplies to artists to make beautiful art pieces.
The other benefit is enhanced cultural responsibility. As a brand, being able to make your art show off is incredible. It can really stand out, and make this shine. Again with packaging, it is more than just an item used to keep products safe, but something that, as a brand, you can take advantage of, and change the course of things. If you have not looked into how to use packaging to benefit your brand through collaborations with artists, do so now. you will not regret the amazing connections, all-star designs that result from each of the efforts in which you put forth to make this work.