Tag Archives: packaging space

The Main Three Levels of Packaging 

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such. 

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have. 

Primary 

Primary packaging is literally what houses the product, and it’s what you’re seeing right before you. 

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging. 

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.

Secondary 

The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves. 

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels.  They usually have branding on this, and usually house the packages inside in order to keep them nestled together.  This makes transit much easier. 

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside. 

Tertiary 

The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products. 

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking. 

Know your Packaging 

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe. 

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons.  You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful. 

Retention Vs Suspension Packaging 

Both suspension along with air cushioning are two forms of packaging that are good if you don’t want to use packing peanuts or other materials. 

But which one is better? What’s the ideal option if you’re looking to use this, and why should one or the other be used? 

Here, we’ll give you some information, and also give you some cool tips to really get the best out of the packaging that you use. 

Suspension Packaging 

This is where you put items within inserts, and they’re suspended. Usually, a film is put around this item, so it stays in one place. The combination of both suspension and retention are great for protecting items from this damage, and also offers space between these items and the packaging edges. 

This is very popular for ecommerce markets, especially when products are usually more fragile. There are also a lot of benefits that come with this, rather than just safety. 

Suspension packaging odes offer the following benefits: 

  • They’re simple, so you can pretty much put anything in there, and it’s the ideal solution for all packaging 
  • They are great because you don’t need to buy a whole bunch of machinery just to make this work. It doesn’t require as much expense, or training either. 
  • They’re affordable, and usually don’t require a whole lot of expensive foam to do this. it’s also very easy to store the items 
  • It’s cleaner too, so you’re not having to worry about getting stuff everywhere. That means less of a mess, and customers will be far less upset when they are able to easily get their items out. 
  • Finally, cardboard is more sustainable, and it does give it the edge.  It also uses far less materials, which does amplify this 

Air Pillows 

Air pillows are becoming a lot more common as a replacement when you compare this to packaging peanuts. 

They’re essentially little rolls of plastic that’s flat, with little pockets within. You inflate this, and air is there. it then is sealed, cushioning these items so that it doesn’t jostle about when it’s there. 

The very common in ecommerce because it’s good for holding those more delicate items that are out there, giving it a stuck palace to sit while being transported. 

It also is much cheaper than other types of packaging options that come with this, and there are a lot of great options for your to enjoy.  If you’re someone looking to save money, then you’ll want to look at this. 

The benefits of air pillows are as follows: 

  • They’re lightweight, so if you’re shipping stuff that has a bit of extra weight, you can reduce your expenses this way, making this far more affordable for the business, and for the customers that are getting the items as well. 
  • They’re affordable, and usually are much cheaper than even foam packaging, or packaging peanuts as well. 
  • They’re compact, so along with saving money on this shipping, it also saves a lot of warehouse space.  This is something that starts out initially as a plastic roll, so it takes up far less space. 
  • They also are good as well for eco friendliness. Foam peanuts along the like are usually not.  Not only that, but this is also pretty clean too, and air pillows are less obtrusive. 

Both of these packaging types are great, but when to use them is dependent on the needs. 

In general, use suspension packaging when you want to minimize damage risk. Air pillows are good for products that are lightweight, and also don’t take up a ton of packaging space either.