Tag Archives: Packaging Costs

The Main Three Levels of Packaging 

Packaging is something that is all around, and when one thinks about it, you see packaging whenever you buy things. For instance, when you order stuff online, it comes in packaging. The same is said when you go to the store, and you purchase a bottle of something.

Packaging has different levels and functions, but the primary ones are tertiary, secondary, and primary. The main difference between each is the protective qualities of such. 

Here, we’ll go over each of these, and how, with the right packaging, it’ll fit the needs you have. 

Primary 

Primary packaging is literally what houses the product, and it’s what you’re seeing right before you. 

This is the packaging that the items that are usually delivered in when you’re at the store looking on the shelves. They’re shelf-ready made packaging.

For instance, a cereal box or a can of soda constitutes primary packaging. Blister packaging for pills is also a form of primary packaging. 

There are so many great ways, but the end goal of this packaging is in essence, to tempt the customers to buy things.

Secondary 

The secondary packaging is usually used for branding and displays. The level’s goal is to be appealing, but also to make it easier for a lot of retailers and those that stock the boxes to put them on the shelves. 

You can also see rebranding of packaging elements via the secondary packaging.

For instance, think about branded boxes that contain cans of soda, stretch wrap, or any plastic covering for items such as toilet paper or paper towels.  They usually have branding on this, and usually house the packages inside in order to keep them nestled together.  This makes transit much easier. 

There are a ton of different shipping options, and you can make it so that the secondary packaging seals the items, while also telling others of what’s inside. 

Tertiary 

The final one is the one that the customer usually doesn’t think about and see, however this is vital for shipping out products. 

For instance, let’s say that you order a product from someone online. When it shows up on your doorstep, that’s a form of tertiary packaging. For many people, if they don’t get this, you might not be happy with the results of the packaging once the box is open.

For items that are fragile or are pharmaceutical in the way that they are, this type of packaging is the highest form of protection. Peanuts, die cut foam, dividers, and even bubble wrap all fall into this.

Remember with this form of packaging, it’s not necessarily the prettiest, but the end goal of it is really not to sell, but instead to get the item to the customer without it breaking. 

Know your Packaging 

When you’re able to provide your customers with the correct types of packaging, the products will be safe. The right materials and knowing your packaging levels is what will keep these packages safe. 

If you need help with determining the right kinds of packaging for the job, then let us know. We’ll help you, and we’ve got you covered on all of your packaging needs.

The three levels of packaging aren’t just a great option because they give you the best packaging experience you can, they’re vital for the branding reasons.  You’ll also learn that you’ll have more products, and much happier customers as a result of this, so don’t forget that these products are going to be your best friends, so make sure you’ve got the packaging that you need to be successful. 

All about custom Tissue Paper 

Customized packaging is something that reflects the branding, creating more personalized experiences for customers and the like. With tissue paper being essential to packaging, you can bring the appeal with the right items. 

Here, we’ll go over why customized tissue paper is great for solutions, and also provides elements that are customizable, and really fun. 

Why it’s needed 

You may wonder why you need customized packaging paper. 

Well, here are some reasons to consider using this packaging paper within your strategy. 

  • It prevents damage. With dust, scratches and dirt on items totally ruining the experience of a shopper, this can look bad.  If you don’t use tissue paper, it can impact the overall product, and from there, bad reviews occur.  Keep that in mind, since if you want to prevent future damage, you’ll want to make sure that this is done. 
  • It looks better. Empty boxes without tissue paper look cheap and careless. If you have tissue paper in there, it shows that you care about the brand, and want to give better care to this. This in turn impacts and benefits the experience for this brand through the shopping process. 
  • It’s sustainable.  It’s better than plastic wrapping such as bubble or shrink wrap. This means that the packaging does have a higher, better carbon footprint. By choosing to utilize tissue paper, it’s a better choice for lowering this carbon footprint. 

The Options when Choosing Customized Tissue Paper 

There are a few different ways for you to utilize customize tissue paper, and here, we’ll give you an in-depth look: 

  • The brand logo.  This is something that’s incorporated directly into this tissue paper. With dyes, you can make sure that this logo is the initial thing that customers see whenever they open packages. Not only does this boast a better, higher quality, but it creates better customer loyalty. By incorporating the logo, you’ll increase the chances of remembering this brand whenever the person shops online. 
  • Color is another thing. If you want a more earthy, or rustic type of branding, you might go with black or brown types of tissue. If the brand is more tailored towards the fairer sex, you might choose purples, pinks, or even pastels.  Through the changing of this, it boosts the branding, communicating the brand’s message, and what they’re about 
  • The patterns you choose also are good for you to create a fun type of packaging. Swirls that are colorful, patterns of leaves, or even animal prints are a good option. This allows for packaging to be much more interesting, offering the brand a chance to stand out when compared to the other competitors out there. 

So yes, customized packaging isn’t just a nice little aesthetic benefit, it’s good for curating the branding you offer, bringing stronger, better impressions to customers too. 

The Alternatives to This 

If you like tissue paper, but it’s not the right choice for the packaging, there are plenty of different alternatives out there to try. Here, we’ll give you a couple of alternatives that come to this. 

  • Fabric bags that are for gifts. They communicate to customers a luxury feel, and they’re great to touch. They are also good for making sure products stay free of dust, clean, and also well-protected as well 
  • Kraft paper: this is a better option for holding the products, especially during the transit process, as they will hold and stay together nicely during all of this and are worth looking into if you’re trying to find a better alternative to tissue paper for packaging. 

Why Small Contract Packaging Costs more 

Did you know that small contract packaging is a lot mor expensive than the bigger contracts? This might seem odd, but it’s the case. You may wonder why it is the case, since it seems like it would be much more expensive if you get a bigger older.  It may be a bit surprising, but there are some variables that go along with this, and it’s important to understand the differences that come with these projects and packaging as well. 

Why it does 

When you look at contract packaging, there are some different factors to look at. The total costs is important, and how long the project will run, along with parts and items that are moving, and as well, the relationship with a copacker that you might have. 

However, the cost per package is something as well. It might seem strange, but if you look at the elements that generate how much your cost per package is will show how the higher costs come to be. 

Variety impacts efficiency 

Yes, it does, and it doesn’t matter what size you are. If you’re changing it up a lot, it’s going to cost more.

If you’re doing small contract packaging, it will cause you to start and stop multiple projects, and you have to do a lot of other variants in a smaller time period. With contract packaging, you also need to look at the downtime going from larger to smaller projects. These different factors also include the changeover of laborers, setting up the equipment for you business, and also the lines along with other kinds of actions that are based on the needs of the packaging project or company. 

This will also cost you more money in a few instances, and it’s why the projects do result in larger price points for each package. 

Every time contract packaging company has to stop, shut down and then switch over, it stops the greener generation, which doesn’t look good for anyone. They need to put together new machinery, tweak and alter as needed, and of course, they need to quality check it to ensure that everything’s running effectively. 

This does take more time, which then causes more costs to pile up, since copackers will need to ensure that a portion of this in place to ensure that contract packaging projects that are smaller are profitable for the packaging company while also reducing the downtime that’s needed to finish these projects. 

It’s like riding a bike 

It’s important to understand too that smaller projects are kind of like riding a bike, since it may not be perfect the first go of this. You may fall, or fail, and then get back up, and then, tweak a few parts of this. 

This goes for anything, including packaging. You fail, hit the right speed, and you’re better at this. This is something that might not be ideal, and for smaller projects, this is something that does play a part in it.  The copacker that you have will need to change it for bigger projects, and they will need to alter. It may not be perfect the first go. They may change metrics, and also small logistics. 

This is something that’s not gotten right immediately, and it can play a big part in getting the rhythm down. For smaller contracting jobs, it takes a little bit of time to hit the rhythm, and you will need to pay up more to ensure that you get the results that are better with time, and if they have to shut it down, it affects you.