Category Archives: Office Supplies

The Importance of Packaging in Creating Brand Awareness

After ordering a commodity online, an individual develops a certain level of excitement while waiting for their product to arrive. Therefore, having an easily recognizable package that is unique and original will assist a seller in drawing customers and creating brand awareness which will eventually increase the company’s revenue. Thus, packaging can act as a way of increasing a company’s sales. When choosing the correct shipping materials, the functionality and size of the package should be considered. Moreover, any company’s product must be delivered to the consumers in the right condition. There should be no signs of damages that may occur during the process of shipping.

Notably, in case a customer receives a product that has already been damaged before delivery, it leads to dissatisfaction and disappointment besides promoting negative perception towards the product and business. Damaged products may cause negative reviews and lost customers. Additionally, the company’s reputation is adversely damaged due to negative reviews. The customer who received the damaged product will hardly recommend the company to their family and friends. Consequently, the company will, in the long run, lose revenue due to poor customer retention. Thus, to ensure that the products being shipped arrive in safe conditions to the consumer, a company can use any void fill types or paddings, for example, customized cardboard, recycled paper, kraft paper, air pillows, and bubble wrap.

Further, to ensure the shipped products’ safety, the company should ensure its packages can be opened easily and sized appropriately. Some customer reports have shown that many customers are bothered by unnecessary packaging and oversized products. Moreover, companies should know that an exceptional unboxing experience can make their brand be well recognized. Businesses spend a lot of effort and a significant amount of cash when developing and promoting their products. But during the shipping processes of these products, they go for the most convenient and cheapest methods to ensure that the package arrives at the required customer’s destination. However, companies must note that proper packaging will ensure that the product arrives safely and in the right state. Thus, this irritating expense acts as a fantastic marketing opportunity. 

Packaging is considered an effective and simple method of creating deeper connections between a company and its customers. It also provides customers with a memorable unboxing experience. Using logos, images, fonts and colours in packaging an organization’s products increase brand recognition and awareness. Consequently, people have been using social media platforms to communicate and advertise their products to customers effectively. Also, some individuals open a company’s package openly while being watched by the public. Others share their overall satisfaction and initial impressions about a company’s products to the public. Therefore, investing in high-quality packaging and creating customized packages will promote free publicity and advertising through content, blogs, picture and videos.

Furthermore, there are various customizable packaging aspects that a company can employ. A company can use Customized Cardboard boxes that come with distinct unique styles. The boxes can be branded with unique designs and the company’s logo. Also, custom mailers can form the perfect solutions for shipping less delicate and softer items, for example, fabrics, clothing and many others. Additionally, custom tissue is also another customizable aspect that is crucial for creating brand awareness. It is mostly done at the box’s exterior parts. Custom tape is also an important way of safeguarding the product being shipped. Lastly, custom stickers/labels can enhance the interior part and customize the unboxing experience.

Holiday Packaging 

Holidays bring a a wide range of joy to people all over. That joy can run in ranges from those that love family gatherings, those that love decorating the last few months of the year and those that allow their OCD to take over when it comes to packaging gifts. The holiday time can create a high amount of anxiety to flood big cities and even smaller cities, because civilians are wanting to grab the newest of the newest. Along with gaining the newest items, people are wanting the fanciest and colored coordinated gift wrapping sets to make the best holiday appeal. In order to ensure that customers are receiving these gifts, business have to do their job on up-keeping packaging items in order to ship off in time. Listed below are a few things to make packaging for the holidays a bit easier on establishments and shipping centers. 

  • Corrugated Boxes
  • Glamour Bubble Mailers
  • Bubble Out Bags
  • Poly Bubble Mailers
  • Printed Tape
  • Carton Sealing Tape
  • Colored Packing Tape
  • Filament Tape
  • Poly Bag Tape
  • Tape Dispensers

1. Corrugated Boxes

The number one thing needed for holiday packaging is the box the items go in. Corrugated boxes are great for deliveries because they come in different sizes and can be dressed up to your liking. These boxes also come in sets, so the amount being bought is worth your while because you are given back up.

2. Glamour Bubble Mailers

Alike Poly bubble, glamour bubble mailers present a bit of color and sparkle to those that are receiving the package. These mailers are designed with metallic in all colors and guarantee the same puncture resistant.

3. Bubble Out Bags

These bags are most used for small electronics and jewelry. The protective bubble lining prevents dirt, moisture and punctures to your product making for a guaranteed safe delivery.

4. Poly Bubble Mailers

These mailers come in handy for items that need extra cushioning. Poly Bubble mailers are lined with a bubble wrap to prevent damages during transport.

5. Printed Tape

To ensure shipping centers are aware of the fragility of packages, printed tape comes in handy due to being labeled. These tapes feature one of three warnings: CAUTION, FRAGILE, and HANDLE WITH CARE.

6. Carton Sealing Tape

Carton Tape has a three inch diameter, making great use for businesses that are enduring a shopping rush. The tape itself bonds together perfectly with multiple surfaces.

7. Colored Packing Tape

This type of tape is mainly used to allow certain brands to stand out. When shipping multiple products, many business choose a particular color tape to be more noticeable when delivered. 

8. Filament Tape

Unlike envelopes, Filament tape is used for medium sized bundles and packages. The filament tape unwinds quite smoothly and enables for a strong gripped seal. The seal is bonded using fiberglass strands and can withstand over 100 pounds of product. 

9. Poly Bag Tape

Poly Bag Tape is more of a synthetic rubber and resin adhesive that allows for extra security during the shipping process. These sort of tapes allow for the prohibition of envelopes tearing due to heavy weather conditions. When looking for a strong closing, poly bag tape is the go to.

10. Tape Dispensers

Tape Dispensers offer a hassle free seal when packaging orders and are known for the speed and productivity of use. There are two types: Poly Bag Tape Dispensers and Tape Dispensers. Poly bag tape dispensers come in handy within hardware stores, farmer’s markets and even in some groceries stores. Normal tape dispensers can be used with two to three inch tape and are more commonly used within work places and offices. 

Packing Overwhelmed? Corrugated Boxes Make The Load Easier

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When you need to pack up a lot of heavy things, it’s important that you use the right type of box. There are many different types of boxes made out of materials like cardboard and plastic. The most common type is corrugated paperboard because it is lightweight yet strong enough to handle really heavy loads, which is why it’s popular for shipping.

Corrugated paperboard consists of three layers: a middle fluted layer and two outer liner boards with printed designs on them that help protect the contents inside from being damaged by water or other elements. The corrugations between these three sheets add strength to prevent the box from buckling under the weight of the items inside, so you can rest assured that your items will arrive in one piece.

Corrugated paperboard is so strong because the flutes and ridges of each layer hold together, which gives it a lot more strength than if they were just stacked on top of each other without any reinforcement. Plus, corrugated boxes come in different thicknesses depending on how much weight they need to be able to handle: for example, an 18-inch by 18-inch box made out of medium-density fiberboard (MDF) has a maximum capacity of about 50 pounds, while an equivalent size box made out of corrugated craft board can hold up to 70 pounds! So take advantage and use this lightweight yet sturdy option when shipping or storing heavy or fragile items.

This is because corrugations are ridges and grooves that run horizontally across the center layer, which give it the strength to resist compression forces like heavy stacks of books or dishes in a dishwasher. The outer layers provide protection by lining up with these ridges, so they don’t get crushed when something really heavy is placed inside, like when you’re shipping something, for example, a heavy piece of furniture.

This is why corrugated paperboard is popular for shipping. It’s lightweight yet strong enough to handle cumbersome loads because it has ridges and grooves between the three layers that add strength. The outer layers provide protection by lining up with these ridges, so they don’t get crushed when something really heavy is placed inside, like a big piece of furniture during shipment. Corrugated boxes are also water-resistant, making them great for packaging things like electronics or other items you want to keep protected from moisture damage while being shipped around town or across the country. 

These reasons explain why corrugated boxes are one type of box you should definitely consider using if you’re planning on picking up anything heavy, like a big piece of furniture. This is especially important if you’re having the item shipped because your items must be protected during transport to prevent damage from occurring, which is why many people choose corrugated boxes to ship items in.

Large living room with stack of moving boxes

One way corrugated boxes are beneficial is because they’re lightweight. This makes them great for shipping, especially when you want to keep your items protected during transport and prevent damage from occurring while they’re being shipped around town or across the country. Corrugations also help strengthen the box to handle really heavy loads without collapsing under the weight of what’s inside, like a big piece of furniture that can get damaged if packed in the wrong type of container. They’re water-resistant, which makes them perfect for packaging electronics or other items you need to protect from moisture damage while still keeping things organized inside, so nothing gets lost along the way.

Why Packaging Makes a Difference for Your Business

Packaging is one of the most important elements of a product and it is often only thought of as an afterthought. The product is made to specifications. You’ve marketed it, so now you just need to pop it in a box and send it right? 

Not really. The packaging is the first thing the customer sees, so your design is a critical element of the whole process. The first impression is what brings you repeat customers. 

Start With Just a Little Detail

Ok so when you don’t have a lot of money to create expensive packaging designs you can really just start small with just a touch of branding to help impress your customers. Even just your logo, or a touch of branded tape can help give your products a new look. 

Keep in mind that branding creates trust, helps market your products and improves your customers recognition of your products. 

Find a Unique Touch

Coming up with a personal design is not the easiest thing to do. You need to take time to think about your brand and the image you want to convey with your story. So ask what your customers want when they receive your package. Figure out what characteristics they associate with your product: 

  • Luxury
  • Innovation
  • Humour
  • Convenience
  • Think Outside The Box

You can also think of something different. The packaging doesn’t always have to be a cardboard box. Some of the most interesting packaging materials can be recycled into something else. 

Why Invest Time and Money in Custom Packaging

Custom packaging does take thought, and it can sometimes cost more money but you do get an improved ROI because customers keep coming back.

The custom package builds excitement up and makes the customer want to open your package. 

Analyze The Need

Before you design your custom packaging you first need to know what you want your packaging to represent. Sure, the packaging is practical and useful, but it also needs to be aesthetically pleasing for customers. Your packaging needs to make your customers feel good about making the purchase. 

What this means for you is that you shouldn’t rush your decision and you need to find a packaging company that can give you professional advice. 

What Are Your Distribution Methods? 

There are several ways to get a package to a customer nowadays. So when choosing your packaging material you need to factor in the level of protection you need, and the cost of shipping. 

Consider Your Product

Think about your product. Its size, weight, and even the materials it’s made with. You need to design your packaging for your product. You must consider your products and they will influence the design of your packaging. 

The Values You Want to Convey

What do you want your package to say about your product and your business? Your brand is critical and your product packaging represents your brand. Your design should be consistent across the board, and in all aspects of your business. 

Look for packaging that is eco-friendly and simple to open but innovative in design. You don’t want customers to have a difficult time opening the package. Fighting your way through layers of cardboard and duct tape is not at all fun. 

Think about the design elements that will make your packaging stand out and help differentiate your product from the competition. If you need help deciding on the right packaging for your business, give us a call and we can help you create the perfect packaging for your products. 

Is Biaxially Oriented Polypropylene Overwrap Film Right For You?

What is Biaxially Oriented Polypropylene Overwrap Film?

Are you are looking for a more flexible packaging film that can resist oxygen gas and water vapor? Whatever your need, we have a flexible film that is right for you. Biaxially oriented polypropylene film (BOPP)is a great choice for these applications because it has properties that are ideal for flexible packaging. The main thing that you have probably had trouble finding is the information about BOPP. This is because, unlike other flexible packaging films, it is not widely known. This material is typically not as easy to find as other types of flexible packaging. 

Since 1945, Industrial Packaging has been supplying packaging films to a variety of industries. As a result, there is a catalog of information about the various types of polypropylene films available. As a multi-generation company that has been in the packaging industry for over 65 years, all that collected information has been put into a huge database based on various types of packaging films. This article will provide an in-depth analysis of the polypropylene overwrap film. 

More In-Depth on Bilyxed polypropylene

Bilyxed polypropylene (BOPP) is a type of flexible film that has a molecular chain orientation. It is produced through a tubular production process. The film is stretched in various directions. It has a molecular chain orientation that is perpendicular to the film’s shape. This makes it possible for the film to stretch 300-400%. 

A different technique is tenter-frame film manufacturing, which involves the extrusion of polymers onto a cast roll. This method generally stretches the film at a given direction and is fully adjustable. The tenter-frame process is commonly used for producing clear films. It involves forming the film using a biaxial orientation. BOPP has numerous advantages over shrink film. These include better resistance to oil and grease, better transparency, and higher strength. 

BOPP films are commonly used for food and beverage packaging. Many companies that deal in food and tobacco products use BOPP film for their packaging. These include grocery stores, gas stations, and food manufacturing firms. They commonly use it in their product packaging. They are gaining popularity due to their superior properties. BOPP films are also more durable and can offer better heat-sealing capabilities. Their superior properties and low cost make them an attractive alternative to shrink films. Due to their capabilities, many companies are opting to use BOPP instead of traditional shrink films.

Before choosing BOPP film, you need to answer some basic questions like the following: Are you looking for a flexible packaging material that has better vapor resistance and oxygen resistance than standard shrink film? Are you looking for a material that has a higher strength than regular film? Are you looking for a more economical alternative to cellophane? If you need a stronger packaging film, then BOPP is a good choice.

If you’re planning on using BOPP for your packaging needs, make sure that you thoroughly check the details before making a decision. Aside from the questions to consider, there are also plenty of details to fathom when it comes to choosing the right shrink film for your packaging. Although it’s a good choice for most uses and applications, shrink film may be the better option for some depending on intended needs and usage. 

Office Supplies You Need To Have On Hand

We are all too familiar with working in an office setting. While it is true that many of us have been working from home over the last few months or so (some of us even longer!) I think most people would agree that having the right office supplies on hand at any given time in any type of business can really make the difference for the overall success of a business. I have personally seen a lot of businesses struggle in some way or another because they simply do not have the right top of office supplies on hand for when things really matter. So in this article today, I am going to be writing about some of the most important office supplies to have on hand. Whether you work in a high-profile accounting office, or are some low-level eCommerce marketer who is sitting in a cafe writing SEO articles (while being bored out of their mind), these are some great office supplies to have on hand for the next time you are ordering office supplies or heading out to the store with the company credit card.

The first type of office supplies that I want to talk about is actually overlooked in most cases by a lot of employers and office managers. The office supplies that I want to talk about are actually various types of shipping supplies and packaging materials. Now at first glance, I may sound like a crazy person by saying this; however, I need you to understand how gravely important having shipping and packaging supplies on hand is when you are working in an office setting. Especially when it comes to getting things done on time, shipping supplies can be your best friend. You might also be wondering why shipping supplies are important if you are not working in some sort of manufacturing or something like that.

Well, I believe that there is always a time to send something off to a client or a partner, and having various sizes of shipping boxes on hand as well as other types of supplies is super critical. After all, who wants to take the time to drive all the way to the store to order something as simple as shipping boxes? I know that I don’t. That’s why I heavily suggest ordering some shipping supplies ahead of time so that you don’t have to worry about it later. I know that this may be quite a surprise to some of you and not what you were expecting to read in this article, but I encourage you to trust me in this area since I am extremely experienced.

The other type of office supplies that I would like to talk about is a little more costly than your basic shipping supplies. When it comes to working in an office setting, you really need to have a good printer on hand. In my opinion, there are two different classes of printers: expensive printers, and printers that don’t work. Seriously, if you spend less than 300 dollars on a printer, you can pretty much guarantee that the dumb thing is not going to work for more than 6 months. I really don’t understand why we as a society stand for such awful quality in something as simple as a printer.

Why You Should Be Ordering Products Online 

Are you still wasting your time by going to physical, in-person stores to buy the products that you need? Well, I can tell you right now that you are making a mistake every time you step into a physical store. Now, it may sound like I am being ridiculous and that I should not be saying such things, but I am telling you that I have once been in your shoes. I too used to be like you; getting all my stuff together, walking out my front door, hopping into my car, driving to the nearest Walmart, and strolling through the aisles like some poor, decrepit being with no real purpose or vision in life. I have since had a huge reformation and am now exclusively shopping online. One might say that I have experienced an online shopping revelation.

No longer do I waste my time walking around big glorified warehouses and waiting in long checkout lines. Plus, people at Walmart are absolutely insane. Have you ever been to a Walmart and didn’t see one person whom you thought might be responsible for a serious crime? I thought not. All in all, I wanted to write this article today to convince you to stop shopping in stores and start shopping on online websites. Afterall, we are living on the cusp of technological advancement and there has never been a better time to start buying all your products online.

It all started for me when COVID19 began in 2020, and most people stopped going to stores in-person because things were being shut down left and right. If you ask me, this was the best thing that could have ever happened. I know for a fact that my life changed forever when COVID found its way to America. It is worth mentioning that shopping online has its pros and cons. One con is that you will always have to find ways to get rid of all the shipping supplies that will accumulate on your doorstep and in your garage. For some people this may not sound like a huge problem, or maybe seems like something that would not be that big of a deal. However, when you are exclusively ordering everything you consume online, you would be surprised about how much shipping supplies find their way to your home. That is why I talked to my local recycling plant and convinced them to stop by my house twice a week now instead of just once on Tuesdays. After doing this, I am finding it much more manageable to keep the clutter of boxes down in my garage and one my front porch.

One thing that I really love about online shopping is that I literally never have to leave my couch if I do not want to. It is true that since starting my job from home (since I work on my laptop all day and zoom into meetings), ordering things online has left me with no real reason to leave the house. So I am basically sitting on my couch all day, everyday, about 5 days a week. Sometimes I go out on the weekends, but I never set foot in any sort of store. Honestly, switching to buying all my products exclusively online has been the best decision I’ve ever made.

The Perfect Gift For That Special Someone In Your Life

Are you tired of looking for gifts for people that you can’t seem to find anything for? Honestly, getting gifts for people can be such a pain in the neck. I am not one to complain (even though I literally complain about everything), but it can definitely be super frustrating to go through all the work of finding, picking out, and buying someone a gift, only for them to not even like it all that much. We can all agree that that is one of the worst feelings in the entire world. That’s why I wanted to start researching gift ideas during my freetime so that I could find gifts for people that they would always enjoy, no matter who they are or what they are into. Now, you might be thinking that all of that sounds impossible. Well, I am here to tell you that finding the right gift for someone is completely possible if you are willing to do the necessary research and legwork that it takes to find the right thing. Well, I am happy to announce that I think my long days of research gift ideas have finally paid off; what I mean is that I have found a gift that pretty much everyone will love. If you have not heard of them before, the gift idea that I am talking about is called candy subscription boxes, and they are an absolute game changer when it comes time for the holidays or for a birthday. 

Candy subscription boxes are basically like any other subscription service. So when you are thinking about them as a product, compare them to something like a magazine or a fruit of the month subscription – something that comes every month and always brings something new. Giving the gift that keeps on giving is always a winner in my book, and I have seen numerous people get extremely excited about the prospect of receiving a new box of candy every week.

Basically, this is how it works; you sign someone up for a candy subscription box service for however many months you wish, and then you simply give them the first box on their birthday or whatever holiday you are buying for. The great thing about this is that, once you have given the fit, your work is done; however, the gift will continue to provide them with exciting new treats every month! The subscription boxes come to your door in what looks like shipping boxes, but they are not your regular shipping boxes! They come in all sorts of colors and with a whole assortment of treats, candies, and snacks. To help you pick out the right box, I am going to talk about a couple different companies that utilize this subscription box service so that you can pick out the right one.

My personal favorite company that does these subscription boxes is called SnackCrate. I love SnackCrate because it offers a unique take on the regular and ovedone candy subscription box format. SnackCrate actually offers candy boxes from a bunch of different countries, so you can get a taste of a different culture or part of the world depending on what box you get! This is a huge step up from your average, everyday gift that you might find for somebody. I highly recommend that you take some time to research this gift idea on your own too.

What You Need To Start Your Own eCommerce Company

There have been a lot of changes to the world of business in the last decade or so. It is fair to say that our technological advancements have been increasing at an exponential rate, and we are now seeing productivity in our markets like never before. COVID19, the pandemic of 2020 (and of 2021 to be honest with you, though it depends on who you ask), has also played a big role in changing the way that our world operaties, even within the business sector.

One of the big changes that the pandemic has brought on is that the world has become even more reliant on the internet in order to buy the goods and services that they desire. Well, it is fair to say that not all countries and parts of the world are experiencing the same thing as far as the internet goes, but there has definitely been an increase in online shopping in pretty much every sector of the business market. Oh, it is also worth mentioning that people’s interest in the stock market has increased as well, and more people are taking on their own investments than ever before. It makes it especially easy with online trading apps like Robinhood, Ameritrade, and other similar apps to buy and sell stocks online. Some market experts are speculating that there will be another large market crash anytime now, so that is something that you can be concerned about if you want to.

As far as starting your own eCommerce business, there are several different things that you need to know. Starting your own business is never easy, and everyone is constantly learning how to do things better in their own business and discovering new best practices every day. That being said, eCommerce business owners face their own set of challenges from day to day, so it is worth mentioning that things can be harder depending on what you have to deal with as an eCommerce business owner. That being said, I want to give you a few tips on starting your own eCommerce business that will hopefully help you figure out what the heck you are doing with your life. The first tip that I have for you to know about is that you are going to be shipping a lot of packages in your eCommerce business. Since there is no other way for your customers to get their products from you, it is true that you will have to invest in things like shipping supplies in order to properly service your customers and that sort of thing. Since your customers are only going to review your products based on the status that they arrive at their door, you need to make sure that you are using proper shipping methods and shipping supplies to ensure that the customers are receiving their ordered products.

Another important piece of information that you should know about when starting your own eCommerce business is that it can take years before you find any real success in the eCommerce business industry. Here’s the deal – life can be really hard sometimes, and things take time depending on who you are and what you do. So my hope for you is that you can remain patient during the start of your business and stay strong through the challenges.

Are Your Shipping Needs Being Met?

It is no joke that the business world is becoming more and more competitive by the second. Naturally, things are always changing and getting better. As the world continues to advance, it is true that people are becoming smarter, and things continue to be done more and more efficiently. That being said, I have seen a lot of problems that persist within the industrial and manufacturing industries. More specifically, I think it can be said that plant managers and business manufacturers are not keeping up with their shipping needs being met and are losing out on revenue because of it. I mean, you are a company looking to make some budget changes, right? What are some of the first things to be slashed? Well, it better not be your shipping and manufacturing budget that is touched, because that is probably the single most important part of your business. After all, what is more important than the product getting to the customer? That’s the thing that a lot of businesses do not seem to be understanding right now. If you are struggling to stay afloat, there is probably a problem related to shipping and manufacturing. Now I am no expert (even though I may sound like one), but it could be said that I definitely know what I am talking about. I wanted to write this brief article about how one can be more proactive about protecting their shipping budgets and more efficiency in their shipping and manufacturing.

There was a recent study done by some fairly prestigious individuals (that I will not be citing in this article) in which some substantial research was done into consumer behaviour in regards to shipping products for eCommerce companies. One of the big ticket items that was talked about was that many consumers are not willing to put into the additional cost and wait the additional time of ordering a product that does not align with their current expectations.

This means that, if your company is having a hard time meeting shipping price and efficiency expectations from your consumers, you may be losing out on a ton of revenue that is lost because of this. So what is the reason behind all of this? Well, for starters, I can tell you right now that just because you have a good inventory of shipping boxes does not mean you know what you’re doing. Shipping boxes do not make the man, as is said by many business insiders. I personally believe that the main reason behind all of this is just the way that the world continues to change. Maybe shipping expectations were much looser 5 years ago, but things sure have changed in the last few years. As eCommerce continues to grow, consumers continue to expect more out of their products and out of the whole purchasing experience.

All I can say right now is that I am glad to not be in the eCommerce industry. Competing with a company like Amazon is almost impossible, unless your profit margins are high enough that you can afford to kick in some shipping costs. One thing to keep in mind is that shipping in higher volume is usually a lot cheaper as well, so that could help cut down costs too. I hope you learned something from this article!